Hodafy and real profitability on Allegro: how to regain control over margins and costs

Selling on Allegro can generate excellent revenue, but it's not revenue that keeps a company healthy – it's profit .
In practice, many sellers operate "by feel," because the true profitability of orders is lost in commissions, packaging costs, returns, and Allegro Ads budgets.
That's why those who can make decisions based on data, not intuition, are increasingly winning.
This is where Hodafy comes in – an application that aims to simplify calculating profitability on Allegro and organize costs in one place.
From the perspective of the e-commerce world, this is an important direction: analytical tools are no longer a "nice-to-have" but are becoming a fundamental element of sales management.

Why is calculating profitability on Allegro more difficult than it seems?

The biggest problem is that selling costs aren't "in one place" and aren't always clear at the individual order level.
The seller sees the selling price and commission, but from the company's perspective, there are other elements: purchase cost, packaging, returns processing, and Allegro Ads expenses.
When an offer sells well, it's easy to consider it profitable—even if advertising eats into the margin.
Furthermore, data is fragmented: some are in the Allegro dashboard, some in advertising tools, and some in the online store's system.
As a result, many sellers calculate profitability in points (e.g., for a few bestsellers) instead of analyzing their entire product range.
Hodafy is described as a solution designed to provide a clear picture of sales , not just a set of charts to be viewed once a month.

Hodafy – what does it bring to sales management on Allegro?

Sales control and data transparency

According to IdoSell, Hodafy provides more complete control and a "new sales picture" by collecting data in one place, filtering, and viewing profits and margins in real time.
From a daily work perspective, this means faster answers to questions like "how am I making money?" "what's causing a loss?" and "what changed last week?"
The more offers and orders, the more valuable such summaries become.
This is especially important in the digital world, where the speed of response to changes in costs or demand has a real impact on the bottom line.

Cost analysis and optimization, including Allegro Ads

A simplified summary of Allegro Ads costs can be directly referenced in the profitability calculation.
This is important because, in practice, advertising can improve visibility and volume, but at the same time reduce sales profit.
Hodafy is intended to help reduce unnecessary costs and fees that get lost in the mass of orders.
For sales and marketing teams, it signals that analytics and cost control should work hand in hand, not as two separate entities.

Notifications when profitability falls below threshold

One of the most practical features is configurable email notifications: when an offer or order falls below a pre-defined profit or margin, you can receive information without manually reviewing reports.
This approach is well-suited to operational work – instead of "looking for a problem," you receive a signal where to investigate.
In the long run, such alerts help build the habit of responding to data, not emotion.
And they often lead to simple decisions: price adjustments, advertising restrictions, changing delivery options, or withdrawing an offer.

Returns under control: products and customers

Returns are a natural part of sales, but they can significantly reduce profits, especially in categories with high returns rates.
Hodafy aims to help identify the most frequently returned items and identify customers who return most frequently.
This data can be translated into specific actions: improving descriptions, improving photos, clarifying parameters, changing delivery terms, or improving product quality.
In the digital world, such decisions are often cheaper and more effective than increasing advertising budgets.

Reports, data export and archiving

The description mentions the ability to create reports for offers, orders, and returns, as well as export them to spreadsheets.
Additionally, data archiving for up to 48 months is mentioned with an active subscription.
This is important because historical data makes it easier to analyze seasonality, the effectiveness of price changes, and the impact of advertising campaigns.
If you run an online store across multiple channels, such reports can also help streamline your controlling processes and discussions with accounting.

Integrating Hodafa with IdoSell – what are the practical benefits?

Auctions are automatically synchronized, and wholesale prices can be downloaded and uploaded to Hodafy.
This significantly saves time, eliminating the need to manually upload and update prices.
As a result, you have faster access to full sales results and can make decisions based on current data.
For many companies, this is the difference between "weekly analysis" and real, ongoing profitability management.
If you're looking for a broader approach to automation in the world of e-commerce, see our approach to sales development and optimization as part of our services: our services .

What does the Hodafa process look like step by step?

1) Integration with Allegro account

After authorizing your Allegro account, the integration process will start automatically and take approximately three hours. The data downloaded covers the past 45 days from the moment your account is connected.
This is important because you immediately have a baseline for analysis, instead of starting from scratch.
In practice, it's worth treating this period as a baseline: checking which offers are consistently profitable and which are dependent on promotions or advertising.
Such initial findings often lead to quick price adjustments.

2) Analysis of sales costs on Allegro markets

Hodafy is designed to enable real-time or time-based cost control across all Allegro marketplaces, including both merchandise purchase and packaging costs.
This is crucial because, with a large number of orders, small losses that are repeated hundreds of times are the most painful.
Time-based control also allows for quick identification of whether a problem arose after a change in shipping prices, an advertising campaign, or an offer update.
This allows for more focused decisions and less reliance on intuition.

3) Alerts about the decline in the profitability of offers

The description mentions the option to set email notifications when a bid falls below a profit or margin threshold.
A good practice is to set two levels: a warning (e.g., margin close to the minimum) and an alert (margin below the minimum).
This prevents the team from overreacting to every detail, but also prevents them from overlooking a real problem.
In companies where one person manages multiple bids, such alerts can be one of the quickest ways to improve results.

4) Monitoring returns and quickly identifying problems

Hodafy aims to offer a summary of returned goods and automatic notifications when the number of returns exceeds a set limit.
This is beneficial not only financially but also qualitatively: you can more quickly spot if a product is incorrectly described, has defects, or doesn't meet buyers' expectations.
It's worth combining this data with analysis of reviews and offer inquiries, as the reason for returns is often "visible" in customer communications.
In the digital world, improving the quality of product information often yields better results than boosting visibility with advertising.

5) Reports and file export

As described, the application supports generating reports in .xlsx, .csv, and .odt formats, based on user templates.
This allows for flexibility: some teams analyze data in the dashboard, others in a spreadsheet, and others in controlling tools.
In practice, it's worth preparing two report templates: an operational (daily/weekly) and a controlling (monthly) one.
This arrangement saves time and reduces errors in manual reporting.

How can companies use Hodafy in their daily work?

Access to data alone isn't enough if you don't translate it into concrete actions.
Therefore, it's worth treating Hodafy as part of your sales management process, not a one-off report.
Below is a list of actions that most often yield quick results in profitability—without the need to restructure your entire business.

Set minimum margins and warning thresholds

Start by calculating the minimum margin below which sales cease to be profitable (taking into account fixed and operating costs).
Then, set alert thresholds to receive signals about offers approaching profitability.
This is a simple way to limit the "silent loss" that occurs on a large scale.
In practice, this step often streamlines discount policies and promotional decisions.

Separate the analysis of advertised offers from organic ones

If you use Allegro Ads, analyze offers that sell primarily through advertising separately from those that sell without any budget support.
This will help you quickly identify which products "sell themselves" and which require additional advertising fees.
Then, determine whether advertising is an investment (because it increases total profit) or a cost (because it only increases turnover).
In the digital world, this segregation streamlines marketing decisions and allows for more sensible budget planning.

Use returns to improve your offers, not just count your losses

If you see a specific product returning more frequently, consider this a sign to improve your offering.
Common steps include clarifying sizes/parameters, improving photos, improving descriptions, and making the offer title more realistic.
This typically reduces returns without changing the price.
Fewer returns mean less operational work and a better bottom line.

Turn reports into an operational ritual

Establish a consistent rhythm: weekly reviews of top offer profitability, monthly analysis of the entire account and advertising costs.
Reports are valuable when they lead to decisions: price adjustments, delivery optimization, Ads budget reduction, or improvement of offers with high return rates.
If a company has multiple sales and marketing executives, a shared data review helps make consistent decisions.
This is especially important in marketplaces, where competitive changes can quickly impact margins.

How to install Hodafy in IdoSell and start analysis?

The IdoSell material outlines a simple installation path in the dashboard:
go to Apps → List of Apps and Services, find Hodafy, and install the app for your online store.
Then, connect your Allegro account in the app settings (authentication).
Next, in Hodafy, go to Integrations and connect Hodafy with IdoSell by providing a link to the IdoSell dashboard.
After downloading product prices, you can begin working with the data and analyzing profitability.
This is important because it lowers the entry threshold – you can move from "analysis idea" to real conclusions more quickly.