Annual Archives: 2026

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e-commerce

Customer loyalty in 2025: why it was conditional and how to build it in the digital world?

In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.

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Marcin Stadnik 2026-01-02
e-commerce

Will the EU level the playing field in e-commerce? What do the changes mean for Polish online sellers?

Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying bluntly: the competition is uneven, as some non-EU retailers operate under different cost and regulatory constraints. As a result, local stores are under pressure on margins, investments, and prices. What exactly is this gap, what changes is the European Union planning, and what can online sellers do now to maintain their advantage?

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Marcin Stadnik 2026-01-01