CDON Marketplace: A comprehensive guide to the Nordic marketplace

What?
Sales channel diversification and cross-border e-commerce are the best strategies for scaling your e-business. So it's worth exploring another marketplace, this time heading north, to Scandinavia.

Why?
Cdon is one of the largest shopping platforms in the Nordic countries, and properly utilizing its potential can significantly increase sales and brand recognition in this dynamically developing region.

Who's it for?
For online store owners, e-commerce companies, and brands looking to expand into the markets of Sweden, Norway, Finland, and Denmark.

Background:
The growth of global online commerce is making entrepreneurs increasingly willing to reach beyond national borders in search of new customers. Scandinavia, with its high purchasing power and openness to online shopping, is a particularly attractive destination. The CDON marketplace, a leader in the Nordic region, is an ideal entry point for companies planning expansion. In this article, we will discuss what CDON is, the opportunities it offers, and how to effectively start selling through this platform to maximize your chances of success in the demanding Scandinavian market.

CDON Marketplace is one of the most important e-commerce platforms in the Nordic region, encompassing Sweden, Norway, Finland, and Denmark . It operates as a marketplace, meaning third-party sellers can easily join and offer their products to millions of users in these countries.

Why is CDON worth considering? It's not only a huge database of potential customers, but also advanced technological tools that support salespeople in their daily management:

• product offer,
• order fulfillment,
• logistics and deliveries.

With its established market position, CDON plays a key role in Northern European e-commerce . It's a platform that connects local consumer needs with global sales opportunities.

Planning international expansion? CDON could be your ticket to success. It's a space where local expectations meet international aspirations . Join this dynamically growing platform and become part of e-commerce history in the Nordic region .

What is CDON Marketplace?

CDON Marketplace is one of the largest and longest-running marketplaces in Scandinavia, operating continuously since 1999. It currently serves over 2.5 million customers , offering sellers the opportunity to reach customers in four Nordic countries. Here, you'll find almost everything from electronics to fashion to home goods.

It's more than just an online store – it's a digital shopping mall that brings together a variety of consumer needs in one place.

Importantly, sales on CDON can be conducted throughout the Nordic region using a single seller account . There's no need to create separate profiles in each country, significantly simplifying the expansion process. For companies planning to enter the Nordic e-commerce market , this solution saves time, resources, and eliminates unnecessary bureaucracy.

The platform's operating model and geographical coverage

CDON focuses on the Scandinavian market , covering four countries: Sweden, Norway, Finland, and Denmark. The table below shows the share of each country in total sales value (GMV):

One account – four markets . Thanks to a central account management system, sellers can operate across the entire region without having to create separate accounts in each country. This saves real time, energy, and resources – especially for companies looking to enter the Nordic online marketplace without unnecessary formalities.

CDON as a horizontal and general marketplace

CDON is a horizontal platform , meaning it isn't limited to a single product category. This diversity is its greatest strength. Customers can find a wide range of products here, such as:

• electronics and accessories
• clothing and footwear
• cosmetics and hygiene products
• furniture, decorations and home items

CDON operates like a virtual shopping mall , offering something for everyone. This is a huge opportunity for retailers to reach a wide audience. Regardless of your industry, you can count on increased traffic and a diverse customer base. This is an opportunity not to be missed .

CDON as a B2C and external marketplace

B2C (Business to Consumer) model , focusing on selling directly to individual customers. Importantly, the platform does not have its own warehouses – all products are offered by third-party sellers .

This solution benefits both parties:

• For sellers: lower entry costs, no need to invest in logistics infrastructure, greater operational flexibility.
• For customers: a wider selection of products, convenient shopping, quick access to a variety of offers.

CDON places a strong emphasis on Customer Experience (CX) , which translates into high levels of user satisfaction. A satisfied customer is a returning customer – and this is precisely what the platform's long-term success .

Why is it worth selling on CDON?

Selling on CDON isn't just a way to expand your reach—it's a real opportunity to enter the dynamic and ever-expanding Scandinavian market . Thanks to its strong position and loyal customer base, the platform allows you to reach new audiences.

Importantly, you don't work alone . CDON offers dedicated support that truly impacts sales effectiveness. It's not just another channel—it's a partner in your business development .

The potential of the Scandinavian e-commerce market

Scandinavia is one of the most promising regions for e-commerce in Europe. Residents of Sweden, Norway, Denmark, and Finland are open to new technologies and eager to shop online. Importantly, marketplaces haven't yet dominated their markets , creating room for new offerings and brands.

As a leader in the region, CDON enables quick and effective entry into this absorbent market. For example, a Polish clothing brand that launched its sales on CDON increased its exports by 40% in just six months. This demonstrates the platform's real potential .

CDON as a marketplace with a large customer base and a strong brand

CDON is a recognizable and valued brand throughout Scandinavia. Millions of users trust it, which automatically translates into greater credibility for your products from the very first contact with the customer.

For sellers this means:

• easier building relationships with customers,
• gaining loyalty faster,
• better shopping experience thanks to high service standards,
• greater chance of returning customers and recommendations.

CDON invests in service quality, which translates into a positive shopping experience. Satisfied customers return – and recommend .

Possibility of scalability and high sales margins

Flexibility is a key advantage of selling on CDON . You can grow your business without having to invest in warehouses or infrastructure, which translates into real savings.

Moreover, customers in Nordic countries are willing to pay more for:

• quality,
• convenience,
• reliability.

This translates into higher margins than in many other European markets . CDON supports seller development by offering:

• analytical tools,
• marketing support,
• logistics solutions.

It's a comprehensive plan for scaling sales and increasing profits – ready to implement.

How to start selling on CDON?

Want to reach millions of customers in the Nordic countries? CDON could be your gateway to this market. However, before you start selling, you must complete several key stages. CDON doesn't accept just anyone—it prioritizes quality, security, and reliability . It only works with trusted vendors , which builds trust among both customers and business partners.

Registration process and restrictions for sellers

Registering with CDON begins with filling out the application form. While it may seem simple, it's only the beginning. Each application undergoes a thorough review , as CDON has a selective seller acceptance policy . This means that not everyone will be accepted.

Why? CDON is committed to maintaining a high standard of offerings and protecting its reputation. In practice, this means only those vendors who meet specific quality and operational criteria are selected. This can be a challenge, but also a tremendous opportunity.

Real-life example: A Polish clothing brand that passed the verification process increased sales by 40% in just three months after launching on CDON.

Merchant Account Requirements and Acceptance

For your account to be approved, you must prepare complete documentation confirming the legality of your business . CDON requires, among other things:

• a current extract from the National Court Register or
• entry into CEIDG

These are standard but necessary documents that confirm that you are running a legal and reliable business.

Account approval isn't just a formality —it signals that you're ready to enter one of Scandinavia's largest marketplaces. For many companies, it's a breakthrough moment, opening up new markets and accelerating sales growth.

To increase your chances of success, make sure you:

• complete and correct documentation,
• professionally prepared seller profile,
• appropriate attitude and readiness to operate in a new market.

The role of Merchant Success Manager and dedicated support

One of CDON's is its personalized approach to merchants . Each partner receives a dedicated Merchant Success Manager – someone who provides not only technical but also strategic support.

The role of such a guardian includes:

• support in daily operational activities,
• sales data analysis,
• optimization of product offers,
• assistance in adapting marketing activities to the Nordic market.

The results speak for themselves: one of CDON's partners, after implementing the recommendations of his account manager, increased his store conversion by 25% in just one month.

This leads to a key question: is this kind of support the secret to success on CDON? Or is it just the beginning of a larger transformation, in which the marketplace becomes not only a sales channel but also a strategic partner in the development of your business ?

CDON Integration: Technologies and Tools

Planning to start selling on CDON and want to have everything under control? Integration with this platform is key to effectively managing offers and orders in one place . Fortunately, modern tools like BaseLinker and CDON Connect , automating many processes. Thanks to them, you can operate faster, more efficiently, and with greater confidence. Learn how these solutions can help you grow your sales on CDON .

CDON Connect as an integration platform

CDON Connect is more than just a tool – it's a comprehensive sales management center on the CDON platform. It allows you to publish and edit offers, but also automatically synchronize and optimize .

Key features of CDON Connect:

• Automatic updating of product data – prices, descriptions and stock levels are synchronized without the need for manual intervention.
• Time savings – an ideal solution for companies with a large number of products, e.g. in the electronics industry.
• Minimizing errors – automation eliminates the risk of errors when entering data manually.
• Focus on strategy – the team can focus on business development, not on the technical aspects of integration.

CDON Connect is an investment in the efficiency and scalability of your e-commerce.

Integration with BaseLinker and process automation

BaseLinker is one of the most advanced tools for integration with CDON, offering a wide range of functions to automate daily sales operations.

What does BaseLinker enable?

• Import of offers from CDON – quick transfer of products to the system.
• Manage orders from multiple channels – all in one panel.
• Real-time inventory updates – no delays or errors.
• CSV file support – an ideal solution for large product databases.

BaseLinker lets you update your offers across multiple platforms with a single click . It's not magic—it's technology that works to your advantage.

Benefits of automation with BaseLinker:

• Time savings – less manual work, more time for development.
• Greater control over sales – full process transparency.
• Error reduction – automation eliminates human errors.
• Competitive advantage – faster and more effective actions.

CDON API and technical capabilities

If you're looking for full automation and integration with your own systems, the CDON API is the solution for you . This advanced tool allows you to directly connect your software to the CDON platform.

Key features of the CDON API:

• Automatic order processing – no need for manual handling.
• Real-time inventory synchronization – always up-to-date data.
• Full product data update – descriptions, prices, photos and other information.

Application example: A medium-sized online store can reduce order processing time by up to 50% while reducing errors resulting from manual data entry.

The CDON API is the ideal solution for companies looking to scale their business without having to expand their operational team . It provides complete control and flexibility, opening the door to modern, automated e-commerce.

Offer and product management

Effectively managing your listing on CDON goes beyond just listing products—it's a key element of every seller's success on the platform. Regular updates, optimized descriptions, and attention to detail directly impact:

• Search engine visibility - better product positioning
• Conversion Rate - More Purchases
• Customer trust - professional presentation of the offer

In the dynamic world of e-commerce, where trends change rapidly, efficient product management can become your greatest competitive advantage . Sometimes, a small change is enough to attract attention and significantly increase sales.

Listing products on CDON

CDON platform offers two methods for adding products:

• Manual Addition – Perfect for unique items such as handmade items, collector's editions, or personalized products.
• Import from Excel file – a perfect solution for large product catalogs with hundreds or thousands of items.

Automating the process saves time and minimizes the risk of errors. What's more, you can combine both methods, adapting the way you add products to your current needs and the scale of your business. Flexibility is key to effective offer management .

Import of offers from CDON to external systems

If you sell across multiple platforms, integrating CDON with external systems like BaseLinker can significantly simplify offer management. CSV files enable automatic synchronization of data such as:

• product prices,
• inventory levels,
• descriptions and other product information.

Changes made in one place are automatically updated across all sales channels —no manual adjustments or stress. This solution is especially valuable for multichannel companies that value:

• saving time,
• error reduction,
• greater control over the offer,
• peace and operational stability.

Product categories and range width

CDON offers a wide range of product categories , including:

• electronics,
• home and garden,
• health and beauty,
• sports and recreation.

These are the segments that attract the most customers. What does this mean for you as a seller?

• Possibility to reach a wide audience
• A chance to test new products
• Quick response to changing market needs
• No need to switch platforms - everything in one place

CDON gives you the space to grow, experiment with your product range, and scale your business . The flexibility of this platform is a huge advantage, especially for sellers who want to dynamically expand their offerings.

CDON Costs and Fees

Planning to start selling on CDON ? It's a great decision! However, before you list your products, it's worth thoroughly understanding the platform's cost structure. Various fees can significantly impact your margin and profitability , so understanding them isn't just a formality—it's key to effectively managing your budget and maximizing profits.

Fee structure: subscriptions, commissions and service fees

CDON 's pricing model is based on three main pillars. Each has a direct impact on your operating costs:

• The subscription fee is a fixed monthly fee for being on the platform. It's a kind of "ticket" to selling on CDON, regardless of the number of products sold.
• Sales commissions – calculated on every transaction. Their amount depends on the product category , so it's worth reviewing the current price list before submitting an offer.
• Service fees – these cover additional services such as offer promotion, logistics support, and system integration. Some of these can actually increase sales, while others may prove to be unnecessary costs .

A conscious approach to selecting additional services allows you to avoid unnecessary expenses and better control your budget. Not every feature offered by the platform will be profitable for you – analyze, test, and choose only what truly supports your sales.

Cost comparison with other marketplaces

How CDON compare to other international sales platforms? If you're planning to expand into foreign markets, it's worth comparing pricing models. Differences in fees can significantly impact your sales strategy .

Benchmarking allows you to better understand where your offerings can achieve the best results . It's not only a way to optimize costs, but also a strategic tool that helps you plan expansion into new markets. Sell not only more, but smarter .

Logistics and order processing

In the world of e-commerce, every second counts . Therefore, logistics and order processing are not only the foundation, but the very heart of an effective sales platform. At CDON, these processes are not only carefully designed but also highly optimized to meet the growing expectations of customers and sellers.

Thanks to modern logistics solutions , the platform ensures fast and reliable order fulfillment . This translates into a real competitive advantage – especially in the demanding Nordic market, where not only quality but also delivery time matters.

Delivery service and cooperation with logistics partners

Efficient delivery service is key to customer satisfaction – CDON understands this perfectly. That's why we partner with reputable logistics companies that guarantee timely and safe deliveries to:

• Sweden
• Finland
• Denmark
• Norway

Additionally, the platform supports customs clearance to Norway , which, as a non-EU country, requires additional formalities. CDON simplifies this process, reducing bureaucracy to a minimum , making it a huge advantage for sellers planning to expand into this market.

Thanks to integration with external systems , sellers have full flexibility in order management:

• manual order processing,
• full process automation.

Full control – from the moment of purchase to the delivery of the package – allows for effective logistics management and increases customer satisfaction.

Returns and Customer Service at CDON

In e-commerce, customer service is the foundation of success . CDON focuses on:

• reaction speed,
• transparent communication,
• simplified returns process.

The returns system is intuitive and user-friendly – ​​customers don't have to stress, and the seller doesn't waste time. CDON supports returns management, which:

• streamlines the entire process,
• strengthens relationships with buyers,
• increases the chances of repeat purchases and recommendations.

A satisfied customer returns. And recommends others.

Fulfillment and dropshipping opportunities

CDON offers sellers complete freedom in choosing their logistics model . With flexible fulfillment and dropshipping , you can tailor the solution to your business needs:

Sounds like a plan? Because it is. With these solutions, you can focus on what truly grows your business: marketing, sales, and building customer relationships . And logistics? It runs quietly, efficiently, and seamlessly in the background .

User Experience and Customer Journey on CDON

For CDON, user experience isn't just a strategic element— it's its foundation . In the competitive world of e-commerce, understanding how customers navigate the platform and how to make that journey seamless, fast, and enjoyable . CDON continually works to ensure every interaction with the service is intuitive and seamless .

One of the pillars of effective online sales is user experience (UX) . However, it's not just about aesthetics—although that's also important—but above all, functionality . Customers expect simplicity and speed, not complicated navigation or a convoluted purchasing process. That's why CDON:

• tests new solutions,
• simplifies the interface,
• eliminates purchasing barriers,
• optimizes the shopping path – to make it simple, fast and frustration-free.

Equally important is the customer journey – the entire customer journey from the first click to the final transaction. At CDON, every stage of this journey is carefully designed . Examples of solutions that make this possible include:

• Smart filters that narrow down search results before you even enter your query,
• Recommendations tailored to user preferences,
• Personalization of the interface based on previous purchasing behavior.

This makes shopping on CDON not only easier, but also more engaging and enjoyable .

The Impact of One Step Checkout and Buy Box on Sales

At CDON, features like Buy Box and One Step Checkout have a direct impact on increasing sales and improving user experience.

One Step Checkout is a true revolution – it eliminates the need to navigate multiple screens and forms. It's not only convenient but also an effective method for increasing conversions .

The introduction of these features demonstrates that CDON is listening to its users and dynamically responding to their needs. And this is just the beginning. What might the future hold?

• Voice shopping,
• Advanced AI-powered personalization,
• Social media integration.

One thing is certain – CDON is not slowing down, but accelerating.

The role of Customer Experience in CDON's strategy

Customer Experience (CX) isn't just a buzzword—it's a real business value that translates into higher sales and greater customer loyalty. For CDON, CX is one of the key pillars of growth.

In an age where users can switch to the competition in seconds, ensuring a positive experience is crucial . That's why CDON invests in technologies that address real user needs:

• Fast-loading pages,
• Responsive design adapted to various devices,
• Intelligent recommendations based on user data.

Attention to detail builds trust , and trust is a currency that has enormous value in e-commerce.

CDON also takes care of its partners. It offers them:

• Analytical tools to better understand customers,
• Technical support and dedicated teams,
• Possibility to optimize offers based on data and recommendations.

The result? A better shopping experience and greater customer satisfaction .

What does the future hold? The possibilities are almost endless:

• AI-based chatbots,
• Real-time recommendations,
• Even more personalized offers.

CDON continues to develop – all to meet the growing expectations of users.

CDON Group and related platforms

CDON Group is a dynamically growing organization managing two key e-commerce platforms: CDON and Fyndiq . Each is designed with a different customer type in mind, allowing the company to effectively reach a broad audience in the Nordic countries.

CDON has established itself as one of the leaders in the Scandinavian e-commerce market. Thanks to a well-thought-out strategy, a broad offering, and the use of modern technologies, the platform effectively attracts customer attention and builds loyalty.

Fyndiq as part of the CDON Group

Fyndiq is an integral part of the CDON Group – a platform focused on everyday deals and attractive prices. It is primarily aimed at people who value sensible shopping and don't want to overpay.

It's the perfect place for bargain hunters and fans of lesser-known, yet reliable brands. Fyndiq's offerings include:

• home accessories,
• consumer electronics,
• practical gadgets,
• everyday products at affordable prices.

Fyndiq is a great place for everyday shopping without worrying about your budget – it combines quality with savings, making it an attractive choice for conscious consumers.

Differences between CDON and Fyndiq

Even though both platforms operate within the same group, their customer approach and product range differ significantly – which works to the benefit of consumers.

CDON and Fyndiq form a complementary duo that effectively responds to the needs of various customer groups, increasing the reach and flexibility of the entire CDON Group.

Development strategy and technological investments of the CDON Group

The CDON Group continually invests in development and innovation , focusing on improving user shopping experiences and implementing modern technological solutions.

Key investments include:

• Intelligent recommendation algorithms – personalize the offer based on your purchase history,
• Improved logistics systems – shorten delivery times and increase efficiency,
• Offers tailored to user preferences – increase customer satisfaction and engagement.

The result? Shopping becomes simpler, faster, and more enjoyable . Customers notice and appreciate this, which translates into growing loyalty and a strong market position for the CDON Group.

Thanks to this approach, the company looks to the future with optimism, ready for new challenges in the dynamically changing world of e-commerce.

Super Merchant and opportunities for large sellers

CDON is much more than just an e-commerce platform—it's a gateway to international growth , created for companies ready to expand internationally. The Super Merchant is designed specifically for large merchants looking to expand into new markets and expand their presence abroad.

If your brand already has a strong local presence and you are looking for the next step in your development, CDON can become your strategic partner on the road to global success.

Do you have ambitions to expand globally? CDON could be your key to success.

CDON as a channel for foreign expansion

Entering new markets is a challenge, but also a huge growth opportunity. CDON enables sales on international marketplaces , making it an ideal tool for brands planning expansion in the Nordic region.

Thanks to our presence in countries such as:

• Sweden
• Norway
• Finland
• Denmark

CDON opens up access to millions of potential customers, increasing the reach of your brand.

Success story: A Polish clothing brand that launched sales on CDON increased its exports by 40% within a few months. This is no coincidence—it's the result of a well-chosen sales channel and collaboration with the right partner.

CDON in the omnichannel and multichannel models

omnichannel and multichannel sales models , enabling the integration of various sales channels – both online and offline – into one coherent strategy.

Thanks to this you gain:

• Greater reach – your offer reaches a wider audience.
• Greater flexibility – you can tailor your activities to different channels and customer groups.
• Better control – manage your brand presence in multiple places at once.
• Faster response to changes – you can more easily adapt to market trends and expectations.

In practice, you can simultaneously conduct sales through:

• own online store,
• CDON platform,
• other marketplaces.

In today's e-commerce, it's not just what you offer that matters, but also where and how you do it. CDON gives you the tools to operate effectively and flexibly in the dynamically changing online retail environment.

User statistics and product count

CDON is one of the leaders in the Scandinavian e-commerce market , attracting the attention of both customers and sellers for years. Thanks to its wide range of products, the platform has become not only a place for everyday shopping but also a key reference point for the entire e-commerce industry in the region .

millions of products are available on CDON – from consumer electronics to clothing and home furnishings. This diversity allows users to complete most of their purchases in one place, which is incredibly convenient. For sellers, it's an opportunity to reach a wide audience without having to create their own online store . In short: vast reach with no barriers to entry .

CDON's Growth and Expansion Model

CDON's growth is the result of a well-thought-out strategy. The company consistently increases the number of trading partners and systematically expands its product offering . This operating model allows not only for dynamic growth but also for flexible response to changing market needs .

CDON's success is primarily due to investments in modern technologies , which include:

• Advanced integration tools – facilitating cooperation with trading partners,
• Sales automation systems – increasing operational efficiency,
• Intuitive solutions for users – improving shopping comfort.

Thanks to these solutions, sellers can operate faster and more efficiently , while customers gain convenience and save time . What's next? CDON is already looking toward artificial intelligence , which will enable even better tailoring of its offerings to individual user needs. This isn't a vision of the future—it's a real prospect .

The future of CDON in the e-commerce market

Online shopping is gaining in importance every year, and CDON is well-positioned to capitalize on this trend. A strong market position, openness to innovation, and continuous investment in technology are the foundations for further growth.

Key activities that allow CDON to meet the expectations of modern consumers include:

• Mobile optimization – ensuring the convenience of shopping on mobile devices,
• Personalization of the offer – adapting products to user preferences,
• Data analysis-based solutions – enabling more accurate recommendations and better offer management.

The Nordic region, with its high level of digitalization and trust in e-commerce, provides an ideal environment for further expansion . However, competition is fierce – global giants are increasingly boldly entering local markets. Will CDON maintain its advantage by focusing on local expertise and innovation? Time will tell, but one thing is certain – the stakes are high, and the game is just beginning .

Cdon Marketplace FAQ – Frequently Asked Questions and Answers

What is Cdon Marketplace?

Cdon Marketplace is one of the largest e-commerce platforms in the Nordic countries, enabling the sale of products from multiple sellers in one place. It primarily attracts customers from Sweden, Norway, Finland, and Denmark. It is an ideal entry channel into the Nordic market for Polish companies.

How does selling on Cdon Marketplace work?

Sellers register their accounts, add products, and manage sales directly through the platform. Cdon collects a commission on sales and also offers marketing and logistics support. Order processing and shipping are usually handled by the seller.

What products can be sold on Cdon?

Cdon supports a wide range of products, including electronics, fashion, home goods, sportswear, and cosmetics. However, the platform has specific regulations and requirements for product categories.

What are the costs of selling on Cdon?

Costs include a sales commission (dependent on product category) and any monthly account maintenance fees. The platform sometimes offers promotional offers for new sellers.

Do I need a local business to sell on Cdon?

No, Cdon also allows sales to foreign companies, including Polish ones. However, it is necessary to ensure appropriate delivery methods and customer service in accordance with the conditions required in Scandinavian countries.

What are the delivery requirements for Cdon orders?

Sellers must offer reasonable delivery times to Nordic countries, often within 5-7 business days. Returns are also required in accordance with local consumer law.

How does returns work on Cdon Marketplace?

The retailer is responsible for handling returns and must provide customers with clear procedures and the ability to easily complete returns within the timeframes permitted by local law. Cdon can also support the customer communication process.

Does Cdon offer marketing support?

Yes, Cdon allows you to use additional product promotion options, such as sponsored ads and special campaigns. This is a great opportunity to increase the visibility of your offer on the platform.

How to create a seller account on Cdon Marketplace?

To start selling, complete the registration form on the Cdon website, providing information about your company, product range, and shipping and payment methods. The registration process may take several business days.

Why is it worth selling on Cdon?

CDON provides access to a large, loyal customer base in Scandinavia, allows for rapid entry into new markets, and increases sales potential without the need to establish local branches. It's a great option for e-commerce businesses considering expansion.

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