What conditions must be met to sell on Zalando?

1. Business registration

To start selling on Zalando, you must have an officially registered business in Europe. The platform only works with companies and does not allow individuals to sell.

2. Having an online store

Sellers should have experience selling online and have an integrated order management system. Zalando requires partners to have the ability to provide customer service at a level consistent with the platform's standards.

3. Assortment compliant with Zalando requirements

Only specific product categories, such as clothing, footwear, fashion accessories, and beauty products, are eligible for sale on Zalando. Products must meet the platform's quality standards.

4. Logistics standards

• Mandatory free delivery for Zalando customers.
• Returns possible within 100 days.
• Ensuring appropriate packaging and shipping standards.

5. Inventory management system

Every seller must have a digital inventory management system that allows for ongoing updates on product availability on Zalando.

6. GTIN/EAN codes

Zalando requires that all products be marked with unique GTIN/EAN codes, which allows for easy identification of goods on the platform.

7. Quality standards

Partners must adhere to Zalando's guidelines regarding customer service, photo quality, descriptions, and product compliance with the platform's terms and conditions.

8. Limited number of registrations

Zalando has a selective acceptance process for new sellers. The platform limits the number of new partners, accepting only companies that meet the highest standards of sales and customer service.

Meeting these conditions is necessary to join Zalando Marketplace and successfully sell your products on one of the largest fashion platforms in Europe.

Zalando Marketplace registration and verification process

1. Submitting an application for registration

Sellers begin the process by contacting the Zalando team via a dedicated form or the Affiliate Program email address. The application requires providing key information about the company, product range, and online sales experience.

2. Merchant verification (KYC process)

Zalando conducts detailed seller verification as part of its "Know Your Customer" (KYC) process. Company registration documents, business activity information, and compliance with the platform's terms and conditions are required.

3. Creating a seller account

After positive verification, the seller receives access to the Zalando platform, where he or she creates an account and completes the registration form, accepting the terms of cooperation.

4. Integration with the Zalando system

The next step involves technically synchronizing the retailer's sales systems with Zalando. This process includes:

• Real-time inventory updates.
• Synchronization of product prices and discount policies.
• Automation of the ordering process and customer service.

5. Preparing a product catalog

The seller must provide a product catalog with detailed descriptions, professional photos, and GTIN/EAN codes. All information must meet Zalando's content quality standards.

6. Product verification by Zalando

The Zalando team assesses the quality and compliance of submitted products with the platform's terms and conditions. If there are any deficiencies, the seller must adjust the content in accordance with the guidelines.

7. Sales launch

Once all stages are completed and the product catalog is accepted, the seller's offer becomes available to Zalando customers and the sale is launched.

It is worth remembering that the registration process on Zalando is selective – the platform limits the number of new sellers, choosing only those who meet the highest operational and quality standards.

Benefits for companies and consumers of joining the Zalando Marketplace

Benefits for companies

Joining the Zalando Marketplace opens up numerous opportunities for sellers to grow and expand into new markets. Key benefits include:

• Access to a broad customer base – Zalando is one of the largest fashion platforms in Europe, allowing sellers to reach millions of potential customers.
• Ready-made logistics infrastructure – With Zalando Fulfillment Solutions (ZFS), sellers can benefit from an advanced warehouse network and optimized delivery processes.
• Minimizing marketing costs – Zalando invests in promotional activities, which allows companies to increase visibility without the need for large advertising expenditures.
• Seamless international expansion – Ability to sell in multiple European countries without the need to create separate online stores.
• Technology support – Sellers can use Zalando analytical tools to help optimize prices and manage inventory.

Consumer benefits

Thanks to the presence of many brands and sellers on Zalando, customers benefit from:

• Faster deliveries – Logistics optimization and an extensive fulfillment network shorten order fulfillment times.
• Greater product selection – Access to a wide range of brands, both global and local.
• Attractive returns policy – ​​Possibility to return products free of charge within 100 days.
• Better personalization of shopping – Zalando's advanced algorithms adapt the offer to customer preferences.

Zalando marketplace – market impact

The expansion of Zalando Marketplace also brings benefits to the entire digital world, including:

• Increased competitiveness – Companies are adapting their strategies to better compete in a dynamically developing market.
• Greater variety of offers – Customers gain access to unique products that may previously have been difficult to find.
• Development of new technologies – Marketplace platforms drive innovation in logistics, personalization and data management.

Zalando Marketplace is a great opportunity for both sellers and customers, offering convenience, a wide range of products and high standards of service.

Is selling on Zalando easy?

Starting to sell on Zalando requires meeting stringent requirements and completing a registration process. For experienced companies with well-developed logistics and the right infrastructure, this can be relatively straightforward. However, for smaller sellers just developing their business in the digital world, it can be challenging. It's also important to note that Zalando may not approve the registration of a particular company.

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