Ongoing e-commerce support for POL-PLUS: how we take care of content, local visibility and store development on IdoSell

POL-PLUS Systemy Grzewcze is a Zielona Góra-based installation wholesaler with over 30 years of experience in distributing products for the heating, plumbing, installation, and ventilation industries. The company's roots date back to the 1990s and have been part of the Instal-Konsorcjum Group since 1999. Its offerings include boilers and heat pumps, and brands include Vaillant, Saunier Duval, Beretta, De Dietrich, Wolf, Kermi, and Giacomini.

The main challenge was maintaining an up-to-date, content-rich store website while simultaneously strengthening the wholesaler's visibility in search engines and on social media. A wide range of products and numerous retail partners require content that is consistent, reliable, and tailored to an audience interested in technical products.

The wholesale plumbing and heating industry is a market where trust, availability, and up-to-date knowledge determine supplier selection. Customers expect prompt information about new products, price changes, manufacturer promotions, and training, as this influences their purchasing decisions.

In this industry, consistent communication and a local presence are crucial. Customers search for wholesalers in their region, check reviews, follow news, and return to companies that consistently provide useful information. Therefore, simply presenting the offer isn't enough; ongoing content and local activities are essential.

Daily News:
We prepare and publish new posts on the website, including new products, price list changes, manufacturer promotions, training sessions, and events. We then share this information on Google Business Cards and Facebook, ensuring the website is constantly updated and the wholesaler is visible across multiple channels simultaneously.

Google Business Card
We maintain a company profile on Google: we keep data up-to-date, add entries with news and support the visibility of wholesalers in local results.

Facebook
We run a Facebook profile where we communicate news, offers and events, supporting relationships with customers and partners.

Category Descriptions
We prepare category descriptions that organize a wide range of products, explain the use of product groups, and support the store's visibility in search engines.

Local pages
We create local pages that help you reach customers in specific regions and cities where your wholesaler operates.

Reporting
We prepare reports from GA4, Google Search Console and Senuto, which show the visibility, traffic and effectiveness of individual activities.

• Constantly up-to-date website: daily flow of new content that builds the image of an active, well-informed wholesaler.
• Strengthening local visibility: presence on Google and maps for customers looking for wholesalers in their region.
• Building relationships with customers and partners: communicating news, promotions and training in the channels used by recipients.
• SEO support: category descriptions and local pages that generate traffic from product and location-related phrases.
• Data-driven decisions: reports showing which actions deliver the best results.

1. Idosell,
2. Anti-plagiarism tools,
3. Senuto,
4. GA4,
5. GSC,
6. Canva
7. ChatGPT
8. Google My Business,
9. Facebook
10. Contact forms, 
11. Chat for communication with customers. 

Our solution was to build a consistent communication rhythmthat works simultaneously on the website, on Google, and on social media. Instead of one-off actions, we introduced a regular process within e-commerce management, in which each channel supports the others.

• Daily news: news about products, price lists, promotions and events published on a regular basis on the website, Google Business Card and Facebook.
• Local visibility: Google listing and local pages directing customers to the right wholesaler.
• Content that organizes the offer: category descriptions that help you find your way around the wide range of products.
• Social media: Facebook as a channel for quick communication with customers.
• Reports and analysis: data based on which we plan our next steps.

If you want to know the results we achieved for this project, write to usand we will be happy to show them using analytical tools.

• E-commerce support – As part of our ongoing support package, we ensure the development of your wholesale store: we regularly publish content, support visibility on Google and social media, and monitor results in reports. This allows the website to continually evolve, allowing the POL-PLUS team to focus on customer service.
• Content marketing – We prepare daily updates that inform customers about new products, price list changes, promotions, and training. Regular, reliable content builds the wholesaler's image as an active and reliable supplier.
• SEO CONTENT TOTAL – We have combined news, category descriptions and local pages into a coherent content strategy that strengthens the wholesaler’s visibility on Google and responds to queries about both products and local shopping.
• SEO / Positioning – We optimize category descriptions and local pages for phrases used by customers searching for products and wholesalers in their region, and we monitor the results in reports from GA4, Google Search Console, and Senuto.
• Google and Facebook business card – We manage company profiles on Google and Facebook: we update data, publish news posts and support the local visibility of the wholesaler in the channels used by customers.
• E-commerce development – ​​We support store development through content that organizes the offer and helps customers find the products they need faster, as well as through data analysis that indicates directions for further action.

The POL-PLUS project is an example of ongoing e-commerce management, where we are responsible for content, local visibility, and reporting on a daily basis. Our collaboration continues uninterrupted, and we continually develop the service to meet the wholesaler's needs.