How we created a website for a law firm

The client is a law firm represented by attorney-at-law Jarosław Hadryś. The attorney-at-law provides legal advisory and representation services to both businesses and individuals. In this case, the client commissioned us to design and implement a website – a showcase for their firm, aimed at improving online visibility and enabling easy contact with current and potential clients. The website was to be tailored to the specific needs of legal practice , taking into account functional and aesthetic requirements that reflect the professionalism and credibility of the legal industry.

The legal industry is a key sector of the economy, playing a fundamental role in ensuring legal order, resolving disputes, and protecting the rights and interests of clients. Legal services encompass a wide range of activities, from legal advice and court representation to the drafting of legal opinions and contracts.

Legal advisors, attorneys, and other legal professionals specialize in various areas of law, such as civil, commercial, administrative, family, and labor law. With their knowledge and experience, these professionals help clients navigate complex legal regulations, providing comprehensive legal assistance in both everyday and more complex matters.

The modern legal industry is focusing on innovative solutions, including the digitalization of services, which allows for easier access to legal advice and faster online handling of matters. In an era of growing market competition, law firms are focusing on building a professional online image, which enables them to acquire new clients and effectively manage their legal practice.

1. Understanding the client's needs:
   Our team began the project with a detailed analysis of the client's requirements. We engaged with the legal counsel to thoroughly understand the specifics of their business and the goals they hoped to achieve with the new website. This allowed us to tailor our offering to the client's individual needs and ensure the website met all expectations related to presenting legal services.

2. Designing the website's structure and functionality:
   After gathering comprehensive information about the requirements, our team created a detailed site structure plan. We designed an intuitive layout that would facilitate user navigation, allowing them to quickly find key information about legal services, references, contact information, and inquiry forms. The site was designed with clarity and functionality in mind, making it easier for potential clients to quickly contact the firm.

3. Visual Customization:
   Our design team focused on creating a professional and elegant look for the website, reflecting the seriousness and credibility of the legal industry. We proposed a minimalist design, with dominant colors associated with prestige (e.g., navy blue, gray), and appropriate typography to ensure readability and elegance.

4. Content Creation:
   The copywriting team collaborated with a legal advisor to develop appropriate content for the website. The texts were written in a professional, understandable, and accessible manner, highlighting the legal advisor's experience and expertise. Additionally, we ensured that the content adhered to SEO best practices, which enabled the website to improve its visibility in search results.

5. Technology Selection and Implementation:
   Our technical team chose WordPress as the platform for building the website, which allowed for easy content management and flexibility in future development. This allowed the client to edit and update the website content independently in the future. Additionally, the site was optimized for speed and responsiveness, ensuring a comfortable browsing experience for users across various devices.

6. Integration of contact features:
   The IT team implemented functional contact forms that allow for easy submission of inquiries to the law firm. We also integrated a location map, making it easier for users to find a legal advisor's office and contact them directly.

7. Testing and Optimization:
   Before the site went live, our team conducted extensive testing, checking its functionality, loading speed, and compatibility with various browsers and mobile devices. This ensured that the site ran smoothly and flawlessly in all conditions.

8. Training and Support:
   After the website launched, our team provided the client with training on website content management, allowing the legal counsel to independently update data and add new legal articles. We also offered technical support to assist with any issues or further modifications.

9. Final Implementation:
   Once all elements were approved by the client, the website was published and made available to a wide audience. Our team also monitored the website's performance after launch to ensure it was performing as intended.

• Building a professional image :
  The website aimed to reinforce the client's image as an expert in their field, offering high-quality legal services. Through appropriate aesthetics, content, and structural organization of the website, we wanted users to perceive the firm as a reliable and trustworthy partner.

• Increasing the number of inquiries and contacts :
  The website was intended to provide a platform for direct contact with clients. Integrating contact forms, detailed service information, and easy navigation was intended to make it easier for potential clients to establish cooperation with a legal advisor. The goal was to increase the number of inquiries and establish business relationships online.

• Mobile-Friendly :
  Given the growing number of users browsing websites on mobile devices, the goal was to create a responsive website that would adapt to various screen resolutions. This step would enable convenient access to the website on smartphones and tablets, increasing user convenience and the potential for new customer acquisition.

1. CMS WordPress,
2. marketing automation platform,
3. Anti-plagiarism tools,
4. Senuto,
5. GA4,
6. GSC,
7. GTM,
8. Ahrefs,
9. Contact forms, 
10. Chat for communication with customers.   

If you want to find out what solution we have implemented, write to us and we will be happy to tell you about it.

If you want to learn more about the results we have achieved for your website, please contact us and we will be happy to share them with you and show you how to do it using our analytical tools.

• SEO CONTENT TOTAL – supports the legal advisor website design by increasing its visibility in Google, adapting the content to user intent, and building the website's authority online – which translates into more traffic, more inquiries, and more clients
• E-commerce audit – We conducted a detailed analysis of the website, traffic sources, UX/CX performance of the Group's business card, and the market (suppliers, installers, and competitors). The audit allowed us to identify key areas for improvement and plan further actions.
• E-commerce Strategy – We developed a customized e-business development and online communication strategy based on audit data and the client's business goals. This strategy served as the foundation for a successful digital transformation. We also proposed and implemented effective local e-commerce communication strategies for most of the Group's wholesalers.
• Content Marketing – We developed and implemented a coherent content strategy. We created descriptions, articles, and guides that increased brand visibility and user engagement.
• SEO / Positioning – We implemented comprehensive SEO measures – on-site, off-site, and technical. The result was an increase in search engine rankings and a significant increase in organic traffic.
• E-commerce development – ​​We introduced new features, optimized the website, implemented business card pages – online catalogs using IdoSell technology, and streamlined processes. The project resulted in significant improvements in user experience and conversions.
• Create an online store – We created a new website from scratch – from analysis, through design, to technical implementation.
• Automation and Integration – We automated key processes and integrated the Group's homepage offerings with local wholesaler websites. This reduced manual work and increased team efficiency.