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What? This study is a comprehensive analysis of Kaufland Marketplace's operations in 2024. It includes a detailed overview of the platform's business performance, a description of key marketing and technology initiatives,
What? Obi, one of the largest DIY and home improvement chains in Europe, has launched its own marketplace—a sales platform that allows you to offer products not only
What? This material provides an analysis of sales in Poland, with particular emphasis on consumer purchasing preferences and the product and service categories most frequently subject to restrictions
What? Shein and Temu, two global e-commerce platforms originating in China, are changing their marketing priorities. They are reducing the intensity of their advertising efforts in the United States, shifting a significant
What? The article you have before you is a comprehensive guide to Core Web Vitals – key metrics of website quality that Google uses to evaluate user experience.
What? This article discusses e-commerce growth strategies that allow you to effectively scale online sales. It presents key development elements such as marketing automation, offer personalization, and modern technologies
What? Conversational commerce is an online sales model in which the entire purchasing process—from the customer's first contact with the brand, through recommendations
What? VTEX in the 2-in-1 model is an advanced SaaS e-commerce platform that combines two sales models: a traditional online store and a marketplace, i.e. a space
What? This guide covers strategies for effectively closing e-commerce transactions, with a particular focus on actions that help reduce cart abandonment. We cover all the elements comprehensively
What? Instant Retail is a modern retail model based on immediate response to consumer needs and rapid delivery of a product or service. It encompasses all elements
