What? The main theme is building a strategy that allows independent online stores to compete with marketplaces and gain customer loyalty. This is a guide for e-commerce owners who want to create a strong, recognizable brand, become independent from large sales platforms, and build lasting relationships with customers.
What? Marketing scaling is the conscious and planned increase in the reach, effectiveness, and intensity of marketing activities in a way that enables business growth without sacrificing quality, control, or profitability. It's not just about larger budgets or more campaigns, but about creating processes that allow…
What? This study is a comprehensive analysis of Kaufland Marketplace's operations in 2024. It includes a detailed overview of the platform's business performance, a description of key marketing and technology initiatives, an analysis of seller and customer feedback, a competitive benchmark, and development prospects. The document is a comprehensive report…
What? Obi, one of the largest DIY and home improvement chains in Europe, has launched its own marketplace—a sales platform that allows products to be offered not only online but also through external sellers and suppliers. The new model allows for a broader product range and…
What? This material provides an analysis of sales in Poland, with particular emphasis on consumer purchasing preferences and the product and service categories most frequently subject to purchasing restrictions. The document shows how Poles' spending structure is changing in response to the economic situation, technological changes, and more.
What? Shein and Temu, two global e-commerce platforms originating in China, are changing their marketing priorities. They are reducing advertising intensity in the United States and shifting a significant portion of their promotional budgets and investments to Europe. Their goal is to increase their share of the European e-commerce market…
What? This article is a comprehensive guide to Core Web Vitals—the key indicators of web page quality that Google uses to evaluate user experience. It covers metrics like LCP, INP, and CLS, the tools for measuring them, and techniques…
What? This article discusses e-commerce growth strategies that allow you to effectively scale online sales. It presents key development elements such as marketing automation, offer personalization, modern technologies, and operational process optimization. Why? In the dynamically evolving digital world, effective scaling of online sales…
What? Conversational commerce is an online sales model in which the entire purchasing process—from a customer's initial contact with a brand, through product recommendations, to checkout—is conducted through interactive conversation. This conversation can be conducted…
What? VTEX is a 2-in-1, advanced SaaS e-commerce platform that combines two sales models: a traditional online store and a marketplace, a space for third-party vendors to sell products. Both models operate within a single technological architecture, which…