What? This guide focuses on strategies for effectively closing e-commerce transactions, with a particular emphasis on actions that help reduce cart abandonment. We comprehensively address all elements of the shopping process—from the technical aspects of checkout, through copywriting techniques and the psychology of purchasing decisions, to…
What? Instant Retail is a modern retail model based on immediate response to consumer needs and rapid delivery of products or services. It encompasses all elements of the value chain—from dynamic offer management, through purchasing process automation, to ultra-fast logistics, often…
What? An analysis of the costs of running an online store in 2025—from technology expenses, through marketing and logistics, to customer service and online business development. Why? 2025 brings many opportunities, but also new cost challenges for e-commerce owners. Understanding…
What? This article discusses the strategic importance of the "About Us" section in online stores and its impact on building trust in the world of digital shopping. Why? In a digital world where physical contact with a product is impossible, customers make purchasing decisions based on emotions,…
What? An analysis of the 7 key strategies behind the success of Zalando—one of the largest retail platforms in Europe—and practical tips on how these solutions can be applied to small and medium-sized online stores. Why? Zalando is a trendsetter in the world…
What? This article explores the most effective Google Ads campaigns for online stores. We focus on the practical and strategic use of the most important advertising campaign types available in the Google ecosystem—such as Google Shopping, Search Ads, remarketing, Performance Max, and YouTube. The article shows…