What? An analysis of the costs of running an online store in 2025—from technology expenses, through marketing and logistics, to customer service and online business development. Why?
What? This article discusses the strategic importance of the "About Us" section in online stores and its impact on building trust in the world of digital shopping. Why? In the digital world,
What? An analysis of the 7 key strategies behind the success of Zalando – one of the largest retail platforms in Europe – and practical tips on how to implement these solutions
What? This article explores the most effective Google Ads campaigns for online stores. We focus on the practical and strategic use of the most important types of advertising campaigns available in
