e-commerce
Will the EU level the playing field in e-commerce? What do the changes mean for Polish online sellers?
Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying bluntly: the competition is uneven, as some non-EU retailers operate under different cost and regulatory constraints. As a result, local stores are under pressure on margins, investments, and prices. What exactly is this gap, what changes is the European Union planning, and what can online sellers do now to maintain their advantage?
Marcin Stadnik
2026-01-01