Annual Archives: 2026

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e-commerce

Google: Canonical Can Be Set by JavaScript - What This Means for SEO and E-Commerce

Canonical is one of the most important signals that organizes Google's index for online stores – and an error in this case can reduce the visibility of categories and products. Google has confirmed that canonical can also be set via JavaScript, provided it's consistent and doesn't conflict with any signals. In this article, I show when it makes sense, where the potential pitfalls are (SPA, filters, parameters), and how to verify that Google is selecting the correct URL version.

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Marcin Stadnik 2026-01-04
audits

Step-by-step e-commerce analysis: what to improve to sell more?

Are your online store sales not growing, even though traffic is high? It's usually not "bad luck," but rather bottlenecks hidden in the data and the purchase path. In this article, I'll show you step-by-step e-commerce analysis: how to check your funnel, assess traffic quality, improve product pages, simplify your cart and checkout, and boost retention. At the end, you'll also find practical tips on how to approach this with the help of Digital World services—no-frills, with priorities and specific implementations.

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Marcin Stadnik 2026-01-03
e-commerce

Customer loyalty in 2025: why it was conditional and how to build it in the digital world?

In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.

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Marcin Stadnik 2026-01-02
e-commerce

Will the EU level the playing field in e-commerce? What do the changes mean for Polish online sellers?

Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying bluntly: the competition is uneven, as some non-EU retailers operate under different cost and regulatory constraints. As a result, local stores are under pressure on margins, investments, and prices. What exactly is this gap, what changes is the European Union planning, and what can online sellers do now to maintain their advantage?

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Marcin Stadnik 2026-01-01

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