Contents
What?
AliExpress is a Chinese shopping platform operating globally that allows retail customers to order products directly from sellers, primarily in Asia. It functions as an online marketplace, connecting manufacturers and suppliers with customers worldwide – including in Poland.
Why is this important?
AliExpress's presence in the Polish market is changing the balance of power in e-commerce, offering consumers a wide selection at low prices and sellers a new distribution channel. The platform also introduces fast deliveries from warehouses in Poland and Europe, further increasing its competitiveness.
Who is this information for?
Consumers looking for attractive prices, e-commerce companies exploring new sales models, and online store owners considering a presence on global marketplaces.
Background to the topic
AliExpress has gained immense popularity among Polish consumers – and it's no wonder. The platform offers a huge selection of products, attractive prices , and the ability to order directly from Chinese sellers. As part of the Alibaba Group, AliExpress offers millions of items – from electronics to fashion to home accessories. In this guide, we'll show you how to shop safely, smartly, and stress-free .
Shopping on AliExpress eliminates intermediaries , which often translates to lower prices . For Polish customers, it's a chance to find unique products unavailable in local stores – and at prices that can pleasantly surprise. However, it's worth remembering that low prices don't always mean high quality . That's why it's so important to know what to look for and how to avoid pitfalls.
More and more Poles are discovering that shopping on AliExpress not only saves money but also offers convenience and access to a wide selection . But how can you shop wisely? What strategies will help you save even more and avoid common mistakes? Here are practical tips that will help you make AliExpress not just a source of occasional purchases, but an everyday ally in your hunt for bargains .
What is AliExpress and how does the platform work?
AliExpress is an international shopping platform from China that allows customers from all over the world – including Poland – to shop directly from manufacturers and sellers. It's like a huge online marketplace, with thousands of offers offering tempting low prices . There are no intermediaries, no unnecessary costs – often significantly cheaper than in local stores .
Behind AliExpress's success is the powerful Alibaba Group , founded by Jack Ma, one of Asia's most recognizable entrepreneurs. With the backing of such a giant, the platform can process millions of transactions daily while offering extensive customer service. This builds trust and loyalty among users .
The platform's operating model is based on a combination of B2C (business-to-consumer) and C2C (individual-to-individual) sales. This means that both large companies and individual users can offer their products. This openness attracts a large number of sellers, which translates into:
- a wide selection of products,
- competitive prices,
- variety of offers,
- dynamic market development.
What can you find on AliExpress? Almost everything . From clothes and electronics to cosmetics, gadgets, and home furnishings. Are you looking for an affordable smartwatch? Or perhaps you want to give your living room a makeover? You're likely to find something on AliExpress that interests you . It's this versatility that makes shopping on the platform not only convenient but also simply enjoyable.
AliExpress is constantly evolving, responding to changing customer needs and new trends. Platform:
- introduces technological innovations,
- improves logistics and deliveries,
- expands the product range,
- experiments with new forms of shopping – such as shopping in virtual reality or drone deliveries.
Sounds futuristic? Maybe. But on AliExpress – it's quite possible.
Registration and first steps on AliExpress
Just getting started with AliExpress ? You've come to the right place! The registration process is quick, intuitive, and takes only a few minutes . In this section, we'll show you step-by-step how to create an account, configure your profile, and set your language and currency. All this to make your shopping experience convenient, safe, and enjoyable .
How to create an account and set up a user profile
Registering on AliExpress is really simple. Just follow a few steps:
- Go to the AliExpress home page.
- Click "Register" in the upper right corner.
- Enter your email address and set a password.
- Complete the short registration form.
- Confirm your registration by clicking the activation link sent to your email address.
Your account is now active! Now it's worth taking a moment to configure your profile:
- Add your delivery address – this will help you avoid errors when placing orders.
- Complete your shopping preferences – the system will better tailor offers to your needs.
- Check your account settings to make sure everything is working properly.
A well-configured profile guarantees faster and more tailored purchases . It's like preparing well for a trip – the better you pack, the less stress you'll experience along the way.
Language and currency selection – how to set Polish and PLN
AliExpress lets you customize the language and currency to your preferences, making shopping much easier. You no longer have to convert prices or guess what product descriptions mean . How do you set it up?
- Click the globe icon in the upper right corner of the page.
- From the drop-down list, select the language: Polish .
- Set the currency to PLN (Polish Zloty).
Done! From now on, the entire site will be displayed in Polish, and prices will appear in Polish złoty. This is a minor change that significantly improves the shopping experience .
How to find products and use the search engine
You'll find almost anything on AliExpress—from electronics to clothing to unique gadgets. But how do you navigate it all? The key to success is using the search engine effectively .
Enter a specific phrase into the search bar – the more specific, the better. Then, use the available filters to help you narrow your search results. You can specify, among other things:
- Price range – match products to your budget.
- Seller ratings and reviews – choose reliable suppliers.
- Number of previous orders – the more, the greater the trust.
- Product model or variant – e.g. a case for a specific phone model.
Well-chosen filters are your best ally when shopping online . They save you time and help you avoid making ill-conceived purchases. After all, no one wants to buy a pig in a poke, right?
Shopping from China to Poland: Process and Logistics
Shopping from China, especially through the AliExpress , is incredibly popular. The vast selection of products, attractive prices, and the ability to order directly from the manufacturer are driving more and more Poles to choose this option. However, before your parcel arrives at your door, it's worth understanding the entire process—from clicking "buy now" to unpacking.
Knowing the stages of order fulfillment helps avoid unnecessary disappointments. It makes the entire process more predictable and enjoyable. And that's precisely what shopping is all about – making it a source of joy, not stress.
Delivery times from China – what to expect
How long does delivery from China take? This is one of the most frequently asked questions by first-time AliExpress orderers. The average delivery time to Poland is 2 to 5 weeks . However, it's worth remembering that this period may be longer depending on several factors:
- Shipping method – some options are faster but more expensive.
- Seller location – the further away from the main logistics centers, the longer the lead time.
- Shopping season – during busy periods such as Chinese New Year or 11.11 sales, delivery times may be significantly longer.
Tip: If you're pressed for time—especially when buying a gift—don't leave your shopping until the last minute. It's better to order in advance to ensure your package arrives on time.
Delivery to Poland: available options and courier companies
AliExpress orders can be delivered to Poland in a variety of ways. Depending on the option selected, your shipment will be delivered by various courier companies – from Poczta Polska, to InPost, to international logistics operators. The most popular delivery methods include:
- Traditional postal delivery – the cheapest, but also the slowest option.
- Courier delivery to your home – convenient, although often more expensive.
- Pick-up from a parcel locker – an increasingly popular option, especially when using InPost parcel lockers.
InPost parcel lockers are gaining popularity because they allow you to collect your parcel at any time, without having to wait for a courier or visit the post office. Choosing a delivery method affects not only convenience but also delivery time and cost . Sometimes it's worth paying a few extra złoty to receive your parcel faster and without unnecessary stress.
Track your shipment and order status
One of the biggest advantages of shopping on AliExpress is the ability to track your shipment almost immediately after it ships. You'll receive a tracking number that lets you see where your order is—from the warehouse in China to your doorstep.
Tracking your shipment is available both online and via the mobile app. This convenient solution gives you a sense of control over your order . What's more, technology is constantly evolving – increasingly accurate delivery forecasts are already available, and in the near future, we can expect interactive maps with real-time courier locations .
Sounds futuristic? Perhaps. But all signs point to this soon becoming the standard in international logistics.
Shopping security and buyer protection
Online shopping has become commonplace, but without trust, there can be no successful transaction. Therefore, transaction security and buyer protection are the foundation of every e-commerce platform. These elements keep customers coming back to trusted places. AliExpress features an advanced security system that not only protects your interests but also provides peace of mind while shopping.
One of the key pillars of this system is the ability to get your money back in the event of a problem with your order. If your shipment doesn't arrive or the product doesn't meet your expectations, you can count on a refund. This solution significantly reduces the risks associated with online shopping and gives you greater freedom in making purchasing decisions.
Technology is constantly evolving. Will we soon see systems that can detect potential problems before they even arise? That's a question worth asking.
Buyer protection system – how does it work?
Why do millions of users choose AliExpress? One of the main reasons is the buyer protection system , which provides refunds if there are any issues with your order. This builds trust and provides a sense of security.
How does this system work in practice?
- Opening a dispute – If your product doesn't arrive or isn't as described, you can report a problem.
- AliExpress Mediation – the platform acts as an impartial intermediary who analyzes the situation.
- Fast and transparent process – decisions are made efficiently and the entire process is fair and understandable.
In a world where customer expectations are rising day by day, the question arises: will automatic systems for detecting irregularities and artificial intelligence become the new standard in consumer protection?
Dispute system and refund procedure
When something goes wrong, the dispute system . It's one of the most important tools for building trust in AliExpress. It makes reporting a problem and requesting a refund simple, intuitive, and transparent .
What does the whole process look like?
- Submitting a complaint – you describe what went wrong with your order.
- Mediation – AliExpress analyzes the situation and strives to find a solution that satisfies both parties.
- Decision – after considering the case, a decision is made regarding a refund or other solution.
This procedure not only protects your interests, but also strengthens the credibility of the platform .
What does the future hold? Perhaps soon, intelligent chatbots will resolve disputes in real time—without human intervention and unnecessary formalities.
Free returns – when and how to use it
AliExpress offers free returns within a specified timeframe – a huge convenience for buyers. You can return the product without incurring additional fees, significantly reducing the risks associated with online shopping.
How to take advantage of free returns?
- Report your desire to return the item within the specified period from the moment you receive the shipment.
- Follow the instructions – you will find them on the AliExpress platform.
- Return the product – without additional costs and unnecessary formalities.
This solution will be particularly appreciated by people who value flexibility and shopping comfort .
Will free returns soon become standard across e-commerce? Or will even simpler solutions emerge that will make the process virtually invisible to users?
Hidden auctions and the risk of purchasing illegal products
Hidden auctions —offers available only through special links— may appear on AliExpress illegal or counterfeit products . While they may seem innocent, they carry significant risks.
Spotting such listings isn't always easy. Therefore, it's important to be vigilant and avoid suspicious offers. While AliExpress actively combats these practices, some responsibility for safe shopping rests with users .
What solutions could help fight illegal offers?
- Algorithms that analyze auction content in real time
- Systems for automatically blocking suspicious links
- Seller verification by artificial intelligence
- User reporting and rapid platform response
Perhaps the future belongs to technologies that will detect irregularities before they reach users .
Available payment methods – BLIK, cards and other options
AliExpress offers a variety of convenient payment methods, especially for Polish buyers. You can pay by card, use BLIK, or an e-wallet – all to make your purchases quick and hassle-free .
Visa and Mastercard are the most popular choices , and are accepted almost everywhere. But that's not all – the platform also supports local payment methods , such as:
- BLIK – fast mobile payments without the need to log in to your bank,
- PayU – a popular online payment system integrated with Polish banks,
- Przelewy24 – fast transfers from your bank account,
- Electronic wallets – e.g. Google Pay or Apple Pay.
This diversity means everyone will find something for themselves – regardless of whether you prefer traditional solutions or modern mobile payments.
Payment in Polish zloty – how does it work?
One of the biggest advantages of shopping on AliExpress is the ability to pay in Polish zloty (PLN). There's no need to convert prices or worry about exchange rates – all amounts are displayed directly in Polish zloty.
This solution not only provides convenience but also greater control over your household budget . It's easier to plan your expenses for larger purchases and avoid surprises related to currency conversions.
Price transparency and local solutions are the direction in which modern e-commerce is heading – and AliExpress understands this perfectly.
Transaction security and data protection
In the age of digital shopping, data security is a priority . AliExpress uses advanced encryption technologies and modern security protocols to effectively protect your personal and financial data.
Additionally, the platform:
- monitors all transactions in real time,
- responds to suspicious activities and attempted fraud,
- provides buyer protection in the event of problems with the order,
- regularly updates security systems to meet new threats.
You can shop stress-free , knowing your data is protected at every stage of the transaction. And as cyber threats continue to evolve, it's worth keeping an eye on what innovations will further enhance our security in the future.
Promotions, discounts and discount codes
AliExpress is a true bargain hunter's paradise . This global shopping platform constantly tempts users with promotions, discounts, and coupon codes that can be truly surprising. During major events like Black Friday , Singles' Day , and anniversary sales , you can find discounts of up to 85% .
At times like these, shopping becomes not only cheaper but also full of excitement – especially if you enjoy the thrill of competition in the hunt for the best deals.
It's worth visiting AliExpress regularly – both through the website and the mobile app. Why? Because current promotions often appear unexpectedly. Additionally, it's worth noting:
- Personalized offers – tailored to your shopping preferences,
- Dynamic discounts – changing over time, depending on user activity.
They can make your next order even more satisfying.
Types of discount codes and how to use them
of discount codes available on AliExpress that allow you to reduce the price right from the ordering stage. These include:
- Merchant coupons – awarded by specific stores,
- Platform discounts – publicly available coupons from AliExpress,
- Offers for new users – special starting discounts.
While each of these codes works slightly differently, they all have one common goal – saving money .
All of this fits into a broader promotional strategy, which also includes:
- Seasonal sales,
- Flash Deals – time-limited promotions with exclusive discounts.
How to use a promotional code? It's very simple:
- When finalizing your order, enter the code in the appropriate field,
- The system will automatically calculate the discount,
- Done – you can enjoy cheaper shopping!
But what if you don't even want to do that? An intelligent system can choose and apply the best code for you . The future? Perhaps it's already very close.
Where to find current coupons and promotions
Don't want to miss out on any deals? Regularly visit the official AliExpress website and use the mobile app the latest coupons and promotions appear , which can significantly reduce the value of your shopping cart.
What's more, the platform also offers promotional coupons dedicated to Polish users . This allows you to take advantage of local discounts tailored to your preferences.
What does the future hold? Imagine this:
- Your virtual assistant searches for the best offers,
- You receive notifications about promotions before you even think about them.
Sounds like a fairy tale? And yet, it's a very real vision.
Loyalty programs and offers for new customers
AliExpress cares about both new and existing customers. For those just starting out, it offers welcome offers , including:
- Attractive discount packages,
- Starter coupons – perfect for your first purchases.
This is a great opportunity to immediately feel that your purchases are worth it.
Loyalty programs are available for loyal users , rewarding them for frequent purchases. How does it work?
- You collect points for purchases,
- You exchange them for discounts or exclusive offers,
- You build a lasting relationship with the platform.
What does the future hold?
- Blockchain-based loyalty programs,
- Offers personalized by artificial intelligence.
One thing is certain – online shopping will become increasingly intelligent, intuitive and tailored to our needs.
AliExpress mobile app
The official AliExpress app is much more than just a convenient way to shop online. It's your personal shopping advisor, available anytime, anywhere—regardless of whether you're using Android or iOS. With it, you can:
- browse offers of millions of products,
- make purchases in a few clicks,
- track shipments in real time,
- manage orders directly from your smartphone.
Fast, convenient and safe – in a world where every second counts, mobility becomes invaluable.
AliExpress, as part of the global Alibaba , is constantly developing its app. It introduces innovative features that:
- simplify the purchasing process,
- increase transaction security,
- personalize the user experience.
What if an app soon suggests the perfect product for you, based on your previous choices? This isn't science fiction anymore—it's the real future of mobile shopping.
App features for Android and iOS
Regardless of your operating system, the AliExpress mobile app is a one-stop shopping management center . It offers features like:
- browsing millions of products from various categories,
- real-time shipment tracking,
- full control over every stage of the order,
- easy access to purchase history and wish lists.
One of its key features is personalization . The app analyzes your preferences and purchase history to better tailor its recommendations. This allows:
- you save time,
- you find the products you are interested in faster,
- you have access to offers that really interest you.
AliExpress regularly updates the app, introducing changes that improve the user experience. Recent additions include:
- new, clearer interface,
- more effective filtering of search results.
Perhaps in the future, an app will recognize your mood and suggest products tailored to your emotions? Technology never ceases to amaze.
Advantages of mobile shopping and promotion notifications
Shopping through the AliExpress app is not only convenient but also a real opportunity to save money . Mobile users gain access to:
- exclusive promotions,
- special discounts,
- coupons available only in the app.
In other words, when you buy over the phone, you can simply pay less.
A huge advantage are push notifications that inform about:
- the latest sales,
- limited offers,
- coupons and temporary promotions.
Thanks to them, you'll always be up to date and never miss a deal. Additionally, the app allows for quick shopping with home or parcel locker delivery – an ideal solution for those who value flexibility and time savings.
AliExpress shows no signs of slowing down. It's constantly working to make mobile shopping even more intuitive and enjoyable. Perhaps the app will soon compare prices from other platforms and suggest the best deal? This development is truly promising.
Common app problems and how to solve them
Despite constant improvements, the AliExpress app—like any technology—can occasionally experience minor issues. The most common include:
- incorrect operation of the search engine,
- no shipment status update,
- delayed or missing promotion notifications.
How to deal with them?
- Check your internet connection.
- Make sure you are using the latest version of the app.
- If you have problems tracking your shipment, please re-enter the number or contact customer service.
- If you are not receiving notifications, check your phone settings, which may be blocking messages.
AliExpress actively responds to user reports and regularly releases fixes that eliminate bugs and improve stability . Perhaps in the near future, the app will automatically detect problems and propose solutions before you even notice them? This is no longer a futuristic vision—it's the direction technology is heading.
Affiliate program and earning opportunities
AliExpress offers you the chance to earn money online with its affiliate program. If you're good at promoting products and have even a small audience, this could be the perfect solution for you. With just a little commitment, you can start reaping real profits from recommending the platform's offerings.
This is an excellent option for people looking for a flexible source of income that can be achieved without leaving home – completely remotely and on their own terms.
How the AliExpress Affiliate Program Works
The AliExpress affiliate program works in a simple and transparent way . Your job is to promote products using unique affiliate links. When someone clicks your link and makes a purchase, you receive a commission.
After registering in the program, you receive individual links that you can share on various communication channels:
- on a blog or website,
- in the newsletter,
- on social media,
- in thematic groups or internet forums.
A huge variety of products —from electronics to fashion to home accessories—allows you to easily tailor your offerings to the interests of your community. This is especially beneficial for:
- influencers,
- bloggers,
- owners of thematic websites,
- video and podcast content creators.
If you already have reach, it's time to start making money from it.
Who can join and how much can you earn?
Anyone can join the program —all you need is internet access and a willingness to get involved. There are no age or location restrictions, meaning you can participate from anywhere in the world.
Your potential earnings depend solely on your commitment . The more people you convince to buy, the higher your commissions will be. This is a fair and transparent remuneration model.
Participating in the program is not only a way to earn extra income, but also an opportunity for personal and professional development . You can:
- learn the basics of internet marketing,
- learn about analytical tools,
- build your own brand online,
- develop digital competences that will be useful in the future.
Affiliate marketing is a dynamically developing industry . Who knows – maybe in a few years it will be powered by artificial intelligence and hyperpersonalization? One thing is certain: the world is changing, and you can be a part of it .
Customs duties and taxes when purchasing from AliExpress
Shopping on AliExpress tempts with its vast selection, attractive prices, and the convenience of ordering from the comfort of your home. More and more Poles are using this platform, but its apparent simplicity can conceal additional costs—customs duties, VAT, and other fees . It's worth knowing what might happen when receiving a shipment from China. It's better to be prepared than sorry . Before clicking "buy now," check the current regulations and the potential financial consequences.
Regulations in force in Poland in 2025
From 2025, purchases from AliExpress in Poland will be subject to new customs and tax regulations. These changes are intended to streamline imports from outside the European Union and protect the domestic market . Importantly, each shipment, regardless of its value, may be subject to additional fees .
In practice, this means that even small orders that previously went through without a problem may now incur additional costs. Customs duties and VAT are calculated based on the product value and shipping costs . Therefore, it's important to stay up-to-date with current regulations and be aware of how they may impact your future purchases.
Because do you really want a package worth 30 PLN to suddenly cost twice as much?
How to calculate additional order costs
To avoid unpleasant surprises when receiving your parcel, it's worth being prepared. Customs duties and taxes are calculated based on three main factors:
- Value of the ordered goods – the more expensive the product, the higher the fees.
- Shipping costs – added to the tax base.
- Applicable customs and tax rates – depending on the product category.
For example, if a product costs 50 PLN, after adding VAT and any customs duties, its price can increase by up to several dozen percent. And if you order electronics for 200 PLN? Then you have to account for 23% VAT and, depending on the category, customs duties .
While it may seem complicated, there are tools that make life easier. You can find customs calculators online that will help you estimate the final cost of your order. You can also consult an advisor – sometimes it's better to pay for advice than to overpay upon delivery.
User opinions and experiences
Shopping on AliExpress is a true bargain for many users – the vast selection of products, from electronics to fashion accessories, attracts customers from around the world. However, there are also many disappointments: long shipping waits, variable product quality, and difficulties communicating with sellers can be discouraging.
Sound familiar? No wonder. Every customer has different needs and expectations , so it's worth approaching reviews with a grain of salt, but also with curiosity. It's in reviews that the real value lies – the honest experiences of other buyers.
Customer reviews are one of the most important purchasing tools today . They allow you to check:
- whether the product looks the same as in the photos,
- whether the seller is trustworthy,
- how long does delivery actually take,
- what the product looks like after unpacking (often with photos from customers).
If many people mention delays, it's a red flag. And photos of the product after unpacking? They're an invaluable resource . Such information helps you buy smarter—and without disappointment.
Product rating and review system
AliExpress's rating system is more than just a star rating . It's an active community that shares experiences. Users can:
- leave a comment,
- add a photo of the product,
- describe how the product performs in everyday use.
Honest reviews build trust —both in the product and the seller. Furthermore, sellers with a high number of positive reviews gain a stronger reputation, which attracts more customers. The more positive reviews, the greater the interest —and that's how it works.
All reviews are public – you can compare, analyze, and draw your own conclusions. What's next? Artificial intelligence could soon help filter the most valuable reviews . Sounds like science fiction? Yet, it's a very real future.
How to check the seller's credibility
Want to shop stress-free? Start by checking out the seller . Customer reviews are a wealth of information – you'll learn whether they meet deadlines, the quality of their products, and how they handle complaints.
A seller with a rating above 4.7 stars and hundreds of positive comments? That's already a good sign . But it's worth taking it a step further and paying attention to a few key elements:
- Experience on the platform – the longer it operates, the greater the trust,
- Quality seals awarded by AliExpress – they prove reliability,
- Possibility of verification by external tools – seller comparison websites help in assessing credibility.
This information provides a more complete picture of the seller and allows you to buy with greater peace of mind. After all, no one wants to deal with a dishonest seller, right?
Frequently asked questions and answers from customers
Still unsure? You're not alone . Many AliExpress users ask similar questions, such as:
- How long does delivery take?
- How do I pay for my order?
- How to track a package?
- What to do if you have problems with the product?
Fortunately, the FAQ section is a veritable roadmap through the platform . You'll find answers to frequently asked questions there—quickly, to the point, and without unnecessary formalities.
It saves you time and frustration . What's more, AliExpress regularly updates this section to meet new user needs. Perhaps something even better will soon appear? Imagine a virtual assistant who can answer your questions in real time . The future? Perhaps closer than you think.
Advantages and disadvantages of shopping on AliExpress
Shopping on AliExpress? It's a bit like playing the lottery – you might find a real bargain or... an unpleasant disappointment. For many Poles, it's an attractive alternative to local stores , tempting with a vast selection and prices that can surprise . But before you click "buy now," it's worth pausing for a moment and taking a broader look – both at the benefits and the potential pitfalls. We'll help you understand how to shop consciously and stress-free.
Main benefits for Polish users
For many people, AliExpress is all about savings and a huge variety . The platform's greatest advantage is its low prices – by buying directly from manufacturers, primarily from China, you bypass the middlemen, significantly reducing costs. These are often significantly lower than in Polish stores, even online ones.
The second strong point is the incredibly wide selection of products . From electronics and clothing to kitchen and garden accessories, it's a true digital bazaar where you can spend hours browsing and hunting for bargains. If you value variety and don't want to be limited to a few options, AliExpress is the place for you.
Ease of use is also important . The platform offers:
- the ability to set the Polish language,
- automatic conversion of prices into Polish zloty,
- intuitive mobile application,
- easy navigation even for people who do not know English.
All of this makes shopping simple and enjoyable. And judging by the platform's development, we can expect it to soon be even better tailored to the needs of Polish users.
Potential risks and how to avoid them
Of course, every coin has two sides. While AliExpress tempts with great deals, it's worth remaining vigilant. One of the main threats is counterfeit and low-quality products . You might get the bargain of a lifetime, but you might also end up with something that only vaguely resembles the picture. For example, brand-name headphones for pennies—often ending up with a plastic dummy that barely works.
Additionally, the platform has come under scrutiny by the European Commission due to suspicions of selling illegal goods. This is a serious warning sign. Therefore, before purchasing, it's worth:
- check the seller's reviews and ratings,
- avoid offers that look too good to be true,
- read reviews and view photos from other buyers – this is an invaluable source of information,
- use payment methods that offer buyer protection,
- install browser extensions that assess the credibility of sellers.
In the future, technology—like artificial intelligence and blockchain —may help combat fraud and increase transparency in shopping. However, it's worth using the available tools now to make shopping not only affordable but also safe . After all, no one wants to be disappointed, right?
AliExpress as a marketplace platform – an opportunity also for Polish companies
AliExpress is one of the world's largest marketplaces, owned by the Chinese giant Alibaba Group. Although for years associated primarily with cheap products from China, it is now increasingly becoming a sales platform for European sellers, including Polish ones. The platform operates a B2C model, but is also open to professional e-commerce companies looking to expand into new markets.
How does AliExpress work as a marketplace?
AliExpress operates as an open marketplace where independent sellers can set up their stores and showcase their offerings to millions of customers worldwide. The platform provides a sales infrastructure, from a product management dashboard and integration with logistics systems to marketing tools. Customers have access to comprehensive product information, reviews, photos, and shipping data, which builds trust and facilitates purchasing decisions.
Can Polish sellers list products on AliExpress?
Yes – currently, Polish businesses can create seller accounts and sell on the platform. This means access to customers not only in Poland but also in other European countries and beyond. Registration is free, and the product listing process has been simplified to the maximum. AliExpress also supports local logistics by enabling collaboration with delivery operators in Poland.
Why is it worth selling on AliExpress?
Thanks to its massive scale, AliExpress allows it to reach hundreds of millions of users monthly. It's an excellent channel for brands looking to acquire new customers without investing in expensive international campaigns. The platform also offers a ratings and reviews system that strengthens seller credibility, as well as tools for localizing content into multiple languages.
What are the requirements to start selling?
To get started, all you need is a registered company, create an account in the AliExpress Seller Center, and prepare a product database with descriptions, photos, and prices. Maintaining high-quality customer service and compliance with platform policies are also crucial. AliExpress allows for euro payments, which facilitates cross-border transactions.
AliExpress – a growing opportunity for international expansion
The entry of Polish companies onto AliExpress is another step towards the development of omnichannel sales and a digital presence. Supported by e-commerce and logistics tools, the platform is becoming an attractive alternative not only for beginner sellers but also for experienced brands seeking new markets.
AliExpress FAQ – Frequently Asked Questions and Answers
What is AliExpress?
AliExpress is a global e-commerce platform owned by Alibaba Group, enabling the purchase of products from various sellers, primarily from China. It operates as a marketplace, connecting manufacturers and suppliers with customers worldwide. Users can browse offers, compare prices, and make purchases online.
How to create an account on AliExpress?
To create an account, visit the AliExpress website and click "Sign Up." Then, complete the registration form with your email address and password, or use the social media login option. Once your email address is confirmed, your account will be active.
How to change currency to zloty?
On the AliExpress website, click the currency option in the top menu and select "PLN" from the list of available currencies. This will display product prices in Polish zloty, making shopping easier.
Do I need a currency account to pay on AliExpress?
No, this isn't necessary. Payments can be made using a standard debit or credit card, and the currency conversion is performed automatically by your bank. However, it's worth checking whether your bank charges any additional fees for currency conversion.
How long does delivery from AliExpress to Poland take?
Delivery times vary depending on the shipping method chosen and the seller's location. Standard shipping from China typically takes 2 to 4 weeks, but some items may arrive faster, especially if shipped from warehouses in Europe.
How to track a shipment from AliExpress?
After logging in to your account, go to "My Orders" and click "Track" next to the appropriate order. There you will find up-to-date information about the delivery status and tracking number.
What should I do if I haven't received my order?
If your package hasn't arrived within the expected time, contact the seller through AliExpress. If you don't receive a response or resolution, you can open an "Open Dispute" and request a refund.
How do I get a refund for a damaged product?
If you receive a damaged item, please open a dispute in the "My Orders" section, attaching photos and a description of the issue. Once the seller or AliExpress has reviewed the case, a full refund or partial compensation may be issued.
What is "protection time" on AliExpress?
The protection period is the period during which a buyer can open a dispute if there are problems with their order. If your shipment does not arrive within this timeframe, it is recommended to open a dispute to protect your rights as a consumer.
Is AliExpress available in Polish?
Yes, AliExpress offers a Polish interface. You can set it up by selecting the appropriate language in the top menu. However, please note that translations are automatic and may contain errors.
What payment methods are accepted on AliExpress?
AliExpress accepts a variety of payment methods, including credit and debit cards (Visa, MasterCard), bank transfers, and some e-wallets. The available options may vary depending on the buyer's country.
Can you find branded products on AliExpress?
AliExpress offers a wide range of products, both well-known and lesser-known, but be careful and check sellers' reviews and ratings to avoid purchasing counterfeits.
How to use discount codes on AliExpress?
During checkout, you can enter your promotional code in the "Discount Code" field. Once approved, the discount will automatically be applied to your order.
What are the shipping costs on AliExpress?
Shipping costs vary depending on the retailer, shipping method, and warehouse location. Some products offer free shipping, while others may incur additional fees. Shipping costs are displayed on the product page.
Can I return a product purchased on AliExpress?
Returns are subject to the individual seller's policy. Before purchasing, it's best to review the returns policy on the product page. If you have any issues, you can use the platform's dispute system.
Want to learn more?
Contact us and learn how to implement innovations in your online store.
Read other information about the digital world (e-commerce).
Subscribe to the newsletter
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).


