Allegro with record results – almost €3 billion in sales in 2023
What happened?
Allegro achieved sales of €2.9 billion in 2023.
Why is this important?
It demonstrates the power of regional platforms in the digital world and Allegro's as a leading marketplace in Central and Eastern Europe.
Who is this information for?
Online store owners, marketplace sellers, e-commerce specialists, and companies planning online expansion.
Allegro, Poland's largest e-commerce platform, closed 2023 with an impressive result – GMV (Gross Merchandise Value) reached €2.9 billion. This represents an 11.8% increase year-on-year. Furthermore, the platform's revenue also increased, reaching €538 million. This demonstrates that Allegro is not only defending its position in the local market but also effectively competing with global players like Amazon, strengthening its position in the digital world.
Allegro's growing strength in the region
Allegro's results leave no doubt – it's one of the most dynamically developing digital platforms in Central and Eastern Europe. Following the acquisition of the Czech Mall Group and the WE|DO logistics platform, Allegro significantly expanded its reach. Integrated ecosystems, improved logistics, and the development of a fulfillment model contributed to an increase in the number of active customers and purchase frequency. GMV growth in the Czech Republic reached a staggering 14% – despite the ongoing integration of structures.
What do these numbers say about trends in the digital world?
The growing importance of regional marketplaces is a response to the dominance of global giants. Users are increasingly choosing local platforms that better meet their needs and offer more tailored service. Allegro demonstrates that consumer trust and efficient logistics are key to success. Furthermore, thanks to investments in technology and the development of sales-related services, the platform is increasing its competitiveness not only in Poland but also in neighboring countries.
Benefits for the digital world
- Greater stability of the online market – Allegro’s strong results show that marketplace platforms can be resilient to economic crises.
- New expansion opportunities for sellers – thanks to Mall and WE|DO, Polish entrepreneurs have easier access to foreign markets.
- Development of e-commerce infrastructure – the platform invests in logistics, fulfillment and sales support technologies.
How can companies take advantage of this trend?
Allegro's results could inspire other digital businesses. Here are some steps to consider:
- Implementing sales on the Allegro marketplace – expanding sales channels with platforms such as Allegro, Mall or Amazon increases reach and revenues.
- Automation of logistics processes – improving order processing, integration with fulfillment and returns management is the key to efficiency.
- Development of an omnichannel strategy – combining various sales channels allows you to better reach customers and build their loyalty.
- Collaboration with e-commerce advisors – it is worth using the knowledge of experts to develop a tailored development strategy, e.g. through an e-commerce strategy or an online store audit .
What's next for Allegro's expansion?
Allegro demonstrates that a regional player can successfully compete with global giants. Further acquisitions or strategic alliances are likely to follow soon. With a growing customer base and expanding offerings, the platform could become a key digital hub for all of Central Europe . It also offers Polish companies an opportunity to build a strong presence in foreign markets without having to invest in infrastructure.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
