Amazon Fulfillment by Amazon for small businesses – a new opportunity for Polish sellers?

What?
Amazon has developed its Fulfillment by Amazon (FBA) service to benefit small and medium-sized e-commerce sellers.

Why?
A new order processing model could transform the way online stores operate in Europe and impact the competitiveness of local brands.

Who is this information for?
Online store owners, marketplace sellers, logistics specialists, and anyone planning to develop omnichannel sales.

Amazon, the world's largest marketplace platform, is improving the availability of its Fulfillment by Amazon (FBA) for small sellers. This is a response to the growing needs of SMEs seeking to offer customers fast delivery and professional service without their own warehouse facilities. FBA includes warehousing, packaging, shipping—often with same-day delivery—and full returns processing, all in a plug-and-play model. The development of this service could significantly impact the e-commerce market, especially in the context of competition with local online stores.

A new standard of customer service in the digital world?

Amazon has spent years building its position on fast order fulfillment. Now, thanks to Fulfillment by Amazon, this logistics standard has become available to smaller businesses. This means even small sellers can offer customers next-day delivery, shipment tracking, and professional packaging —without investing in their own infrastructure. This is a huge convenience for customers, and for e-commerce stores, an advantage previously reserved for the largest players.

What are the benefits of Fulfillment by Amazon?

• Reducing logistics costs – thanks to economies of scale, Amazon offers competitive rates for warehousing and shipping.
• Greater customer confidence – the “Fulfilled by Amazon” label increases conversions and reduces cart abandonment.
• International expansion – FBA makes it easier to sell in other EU countries without the need to set up local warehouses.

How will this affect Polish online stores?

The expansion of FBA can be both an opportunity and a challenge. On the one hand, it inspires the need to raise logistics standards in e-commerce, but on the other, pressure from global players is mounting. Local stores that use their own warehouses or local operators may struggle to compete in terms of delivery speed and returns management. Therefore, companies should carefully monitor their strategies and respond appropriately to changes.

What can companies do in the digital world?

• Analyze the possibilities of external fulfillment – ​​compare the logistics options available on the market.
• Consider omnichannel sales – having a presence on both Amazon and your own store increases your reach and revenue.
• Optimize your delivery and returns processes – consumers expect speed and simplicity regardless of the purchase channel.
• Invest in logistics integration systems – e.g. ERP with an e-commerce module or a WMS system.
• Consult an advisor – start with a store audit and tailoring the logistics model to your capabilities.

Will Amazon change the rules of the logistics game?

FBA, as a fulfillment method, has long established itself as a standard for e-commerce logistics, but now it's reaching a new level. Local sellers who want to compete with Amazon must accelerate their processes, invest in automation, and seek flexible logistics partners. A stage is approaching where fast and reliable delivery is no longer a differentiator, but a market minimum.

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