ChatGPT gains shopping features – a new chapter in online product search

What?

ChatGPT has received new shopping features – allowing you to search and compare products directly in conversation with AI.

Why?

This is a major step towards integrating artificial intelligence into the purchasing process, which could revolutionize the way users make purchasing decisions in the digital world.

For whom?

For owners of online stores, shopping platforms, e-commerce specialists and marketers interested in innovations in the area of ​​customer experience.

Is ChatGPT becoming a product search engine?

ChatGPT Plus now offers the ability to present shopping results based on data from platforms like Instacart. Users can ask questions about specific products, and the AI ​​will return offers available in online stores. This is the first practical example of using generative AI to support purchasing decisions in real time.

How does the shopping feature work on ChatGPT?

1. Detecting Purchase Intent:
ChatGPT recognizes queries suggesting purchase intent, such as "best smartphones under 2,000 PLN" or "recommend a coffee machine." When it detects purchase intent, it activates the product search function.

2. Real-time Results Presentation
: In response, the AI ​​presents a list of matching products in the form of visual cards. Each card includes the product name, image, price, short description, ratings, and a link to purchase from a specific online store.

3. Integration with external sources.
Product data comes from reliable sources such as Instacart, Amazon, and Best Buy. This allows users to receive up-to-date information about offers from multiple stores in one place.

4. Context and personalization
Responses are tailored to the context of the conversation – ChatGPT can ask additional questions, clarify the user’s needs, and narrow the results to preferences, budget, or application.

5. Ad-free and transparent.
Results are not sponsored – users see no ads, only suggestions generated based on real product data. This significantly increases trust in the recommendations.

6. Interactivity and continuity.
ChatGPT enables further dialogue: you can ask for model comparisons, highlight bestsellers, and even receive suggestions for substitutes or accessories. This makes shopping more intuitive and akin to a conversation with a salesperson.

Example of interaction with ChatGPT using the shopping feature

The user writes:
"I'm looking for a gift for someone who loves to cook."

ChatGPT replies:
"Here are some suggestions:"

• XYZ kitchen knife set – high-quality stainless steel, price: PLN 199, rating: 4.8/5.
• ABC kitchen robot – multifunctional, price: PLN 499, rating: 4.7/5.
• 'Flavors of the World' cookbook – over 300 recipes, price: PLN 89, rating: 4.9/5.

“Would you like to see more options or narrow your selection to a specific category?”

What does this change mean for the digital world?

This new feature could transform consumer shopping habits. Instead of using traditional comparison tools, users receive recommendations and shopping suggestions directly from an AI conversation. This presents a huge opportunity for companies seeking to differentiate themselves through product feed optimization and presence in AI-based systems.

How does this innovation at ChatGpt benefit the e-commerce world?

• Greater product visibility – brands present in AI-powered sources have the opportunity to gain additional traffic and conversions.
• New sales channel – ChatGPT can act as a “purchase advisor” available 24/7.
• Better customer experience – users receive relevant recommendations without searching through multiple pages.
• An additional alternative "sales channel" – or at least a source of traffic and a channel for distributing information about the offer of online stores on the market, an obvious alternative to the Google environment.

How to add your products to shopping results in ChatGPT?

For your products to appear in ChatGPT-generated shopping responses, they must be available in the sources from which the AI ​​retrieves data. OpenAI has launched a special integration program for companies and suppliers who want to be visible in conversational search results.

The most important steps are:

• Prepare and share an up-to-date product feed – including data on names, prices, availability, photos and descriptions.
• Complete the application form available on the OpenAI Product Search Discovery .
• Once accepted, your data will be integrated into the system that powers the ChatGPT shopping feature.

This is a unique opportunity to be part of the future of online shopping—presenting your products where consumers make decisions in a new, intelligent way. With this integration, you can reach customers before they even visit your online store—right from a conversation with AI.

Will ChatGPT revolutionize shopping search?

The integration of generative AI into shopping is more than just another innovation—it heralds a future in which algorithms advise us on what to buy, when, and where. Traditional search engines could be supplemented or even replaced by conversational models that personalize shopping experiences based on context, preferences, and user history.

Want to learn more?

Contact us and learn how to implement innovations in your online store.
Read other information about the digital world (e-commerce).

Subscribe to the newsletter