What?
Google has announced the implementation of another algorithm update – the August 2025 Spam Update , which aims to combat low-quality content and spam in search results.
Why?
The update aims to improve search quality and reduce the visibility of sites that use ranking-manipulating techniques, including automatically generated content and mass linking.
Who is it for?
The changes are particularly important for online store , SEO agencies, content creators, and publishers who want to maintain a stable position in search results.
Background:
Google regularly updates its anti-spam systems to provide users with more valuable information. The August 2025 update is part of the company's long-term strategy to eliminate sites with low credibility, duplicate content, or spammy links.
What changes does the August 2025 Spam Update introduce?
According to Google, the new update focuses primarily on automatically generated content , link farms , and sites using artificial SEO methods. SEO experts noted that websites that excessively use AI systems to generate product descriptions or blog posts without proper editing may be particularly affected.
The change also includes an update to SpamBrain's systems , an algorithm that detects online abuse. This means Google is better able to recognize unnatural link patterns and unfair SEO tactics.
Impact on the digital world and online store owners
The new update could significantly impact the visibility of online stores that rely on duplicate content or links from low-quality sources. For brands that prioritize original descriptions, sound SEO practices, and expert content, the update could benefit them by improving their search engine rankings.
As many experts note, Google is increasingly rewarding the authenticity and quality of content , which means that the future of positioning will belong to brands that invest in real informational and substantive value.
How to respond to drops in visibility?
Companies that notice a drop in traffic after implementing the update should conduct a content and link audit . It's worth analyzing whether the site contains duplicate content, unnatural linking, or content generated by artificial intelligence without proper oversight.
Google recommends focusing on the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) , which are the foundation of content quality in the digital world.
How does the update impact the future of SEO?
The August 2025 Spam Update confirms the direction search engines are heading in – authentic content, real author experience, and credible sources are becoming the foundation of effective SEO. Content automation without human oversight is no longer cost-effective, and transparency in marketing activities is key.
What does this mean for businesses in the digital world?
Companies that invest in content development and audience education will gain a competitive advantage. The update also offers an opportunity for those who want to build a long-term content strategy based on expert knowledge, not mere publication volume. For online store owners, this means the need for constant performance monitoring, SEO audits, and quality improvement.
How to protect your online store against algorithmic penalties?
- Avoid duplicating content from other sites.
- Do not use automatic text generation without verification.
- Take care of your original, valuable product descriptions.
- Monitor incoming links – eliminate spammy sources.
- Regularly analyze your data in Google Search Console.
You can find more about effective SEO and technical audit in the Digital World Tools .
Is this the beginning of a new era in the fight against spam?
The update confirms that Google doesn't intend to relent in its fight against low-quality content. These changes could, over time, lead to even greater dominance by expert websites and brands that prioritize transparency and credibility. This sends a clear message to the SEO industry and online store owners: quality, not quantity, is key .
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Kornelia Makowska
e-commerce specialist
A marketing and management expert specializing in digital marketing and e-commerce, she has extensive experience managing online stores, developing online sales, and building brand presence in digital channels. She effectively creates and implements comprehensive marketing strategies, focusing on optimizing sales activities, increasing conversions, and long-term brand image enhancement. She combines expertise with a practical approach based on data analysis and insight into the latest market trends.
