Contents
What?
IdoSell's Hotjar Installer is an application that allows you to quickly implement Hotjar in your online store and collect qualitative data on user behavior (e.g., heatmaps, session recordings, surveys).
Why?
Because traditional analytics show results and declines, but often don't explain the causes. Hotjar provides context: you can see where customers get lost, what they miss, what distracts them, and where they abandon their cart.
Who's it for?
For online store owners, marketers, UX/UI teams, conversion optimization (CRO) specialists, and anyone developing sales in the digital world.
Background:
Competition in the digital world is growing, and the cost of customer acquisition can be a significant drain on budgets. Therefore, it's not just traffic that matters, but also the shopping experience: whether the user understands the website, whether they see key information, and whether the checkout process is intuitive. Hotjar is known for supplementing "hard" metrics with behavioral observations and user feedback, and IdoSell offers it as an app in the IdoSell Apps ecosystem, shortening the implementation process.
What is Hotjar and why is its data so useful for UX?
Hotjar is a product experience insights platform: it offers both behavioral analytics and tools for collecting user feedback. In practice, this means you can simultaneously see how users navigate your online store and ask them a quick question at the right moment. This approach is particularly effective for improving UX, as it allows you to make decisions based on what users do and say.
It is also worth remembering that Hotjar is part of Contentsquare, which highlights the direction of development: more tools supporting the understanding of user experience and the optimization of purchase paths.
What does the Hotjar Installer in IdoSell offer in practice?
The installer's greatest value is shortening implementation: instead of organizing development work and ensuring scripts are pasted in the right places, you launch the app in IdoSell Apps and proceed to configuration in Hotjar. This is especially convenient when the team wants to quickly test a hypothesis (e.g., "why are conversions on the product page dropping?") and gather data for further decisions.
For many online stores, it's also crucial that IdoSell Apps is developed as an integration hub, with a simple operating logic: choose an app, install, configure, and test. This approach facilitates tool implementation without project delays.
Heatmaps: do customers see what is supposed to sell?
Heatmaps show where users click, how they scroll, and which elements they ignore. They're a quick way to verify things like the visibility of call-to-action buttons, shipping and returns information, and key sections on product pages. In the digital world, it's often the "little things" that make the difference: moving information higher or simplifying a section can change user behavior.
Session recordings: where does the user lose confidence and give up?
Session recordings allow you to see the actual purchase path: entering from an ad or search engine, browsing the product, filtering, adding to cart, shipping, and payment. This allows you to see moments of hesitation, repeated cancellations, "empty clicks," or form issues. This material is excellent for supporting conversations with UX or developers, because instead of opinions, you have concrete examples of behavior.
Surveys and Feedback: Find Out the Real Reason for "I'm Not Buying"
In Hotjar, you can run short questions (e.g., when abandoning a cart) to find out what was blocking the process: shipping costs, missing preferred payment, a form that was too long, or missing processing time information. From an online store owner's perspective, this is a quick way to prioritize fixes: first, fix the most common issues in responses.
Benefits for Sales in the Digital World: From Diagnosis to Implementation
UX data is only useful when it leads to decisions. The Hotjar installer in IdoSell supports this process by simplifying the initial process and allowing for faster processing of applications. In practice, benefits most often occur in areas that directly impact sales and marketing costs.
- Faster detection of purchasing barriers on the product card and in the shopping cart.
- Better mobile optimization thanks to scroll and click analysis.
- More consistent messaging (delivery, returns, payments) in places the user actually reads.
- Concrete material for UX and developers to work with (recordings and heatmaps instead of "it seems to me").
- Better decisions about the priorities of changes in the online store, because you can see what blocks the process most often.
If you are interested in similar analytics and optimization tools, please also check out our section: Digital World Tools .
How to Approach Implementation Wisely: Consent, Privacy, and Sensitive Data
Hotjar was created with experience analysis in mind, but implementing it in an online store requires addressing privacy issues. From a GDPR perspective, it's crucial that you (as the data controller) are responsible for, among other things, obtaining consent, handling its withdrawal, and transparently informing users about the tools. In practice, this means implementing a cookie consent mechanism and updating the store's privacy policy.
- Cookie/Analytics Consent – Make sure Hotjar runs according to your consent settings.
- Reduce your personal data risk – use privacy and data minimization settings.
- Test in your own sessions – before you start analysis, run test scenarios (mobile and desktop).
- Looking for patterns, not exceptions – a single session should not determine change.
A Practical Action Plan: 7 Steps to Make Hotjar Really Help You Sell More
- Set a goal : e.g., improve your shopping cart, product page, or delivery page.
- Launch Hotjar via IdoSell Apps and configure basic settings.
- Enable heatmaps for: home page, product card, cart, checkout.
- Collect a sample of recordings and mark the most common moments of user “hesitation.”
- Add 1 survey (short): "What prevented you from purchasing?" at the cart abandonment stage.
- Choose 2-3 fixes with the greatest impact (information visibility, section order, form simplification).
- Compare behavior before and after the change (heatmaps + recordings + sales metrics).
What impact can Hotjar in IdoSell have on the development of an online store?
Hotjar at IdoSell isn't just "another tool," but a way to shorten the gap between what the team thinks and how the user behaves. In the digital world, advantage is often built through a series of smaller improvements: better information visibility, simpler customer decisions, and less friction in the checkout process. If you approach UX data process-wise (goals → observations → conclusions → implementation), the Hotjar installer can become a permanent element of your online store's sales optimization.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
