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Erli marketplace platform is growing – will it threaten its leadership position?
What?
The Erli marketplace platform is experiencing dynamic growth and attracting more and more sellers and customers.
Why?
Its development is based on a strategy of low commissions, friendly conditions for sellers, and technological support.
Who's it for?
For companies looking to expand their online sales beyond Allegro and seeking alternative channels in the digital world.
Erli: a challenger in the marketplace world in Poland?
For years, the Polish marketplace market has been dominated by a single platform – Allegro. However, the growing popularity of Erli.pl shows that new alternatives are emerging. The website consistently expands its offerings, attracting the attention of both small and medium-sized sellers. In 2024, the number of active listings exceeded 15 million, and the monthly number of visitors increased to over 5 million. This proves that the Polish marketplace market is opening up to new sales models based on flexibility and a partnership approach to businesses.
Why is Erli gaining popularity?
Erli's operating model focuses on simplified integration with online stores, low commissions, and an intuitive dashboard for sellers. A key differentiator is the lack of subscription fees and commissions starting at 0% , making the platform attractive to companies testing marketplace sales. Additionally, Erli invests in advertising and SEO to ensure greater reach for sellers. Collaborations with partners such as Baselinker and Sky-Shop enable simple offer synchronization and sales automation.
What are the benefits of selling on the Erli platform?
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An alternative to the dominant platform
Diversifying sales channels increases security, operational independence and reduces the risk of dependence on a single source of traffic or orders.
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Lower entry costs
No subscription fee and attractive commissions allow you to start selling without high financial barriers.
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Easier scaling
Thanks to ready-made integrations with e-commerce tools (e.g. BaseLinker, Sky-Shop), the seller can quickly expand their business and automate processes.
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Growing reach and recognition
Erli invests in the promotion and SEO of offers, which translates into increased product visibility and higher sales potential.
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No fees for listing offers
You can test new product categories and experiment with the offer without incurring additional costs.
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Marketing support from the platform
Erli supports sales through image campaigns, display advertising, and product promotions, among other things.
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Transparent seller panel
The modern interface facilitates everyday work with orders, analyses and account configuration.
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Loyalty programs and coupons
Merchants can create promotions and discounts that increase conversions and encourage repeat purchases.
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Flexible payment and delivery methods
Integration with popular payment systems and couriers allows you to tailor logistics to the needs of your online store.
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Fair and transparent terms of cooperation
Erli offers a transparent commission policy with no hidden costs or unfavorable terms and conditions for sellers.
How to use Erli's potential in your online store?
If you run an online store and want to expand your presence on other platforms, you might want to consider joining Erli. Here are a few steps:
- Register as a seller – the registration process is quick and free.
- Use integrators – such as BaseLinker or IdoSell – to synchronize offers.
- Analyze statistics and optimize offers – use reporting and automation tools.
- Establish a clear pricing policy – use promotions, discounts and product highlighting options.
- Test different categories – Erli is developing dynamically in the home and garden, electronics, health and beauty sectors, among others.
Will Erli become a real competitor to Allegro?
While Erli still has a long way to go to dethrone Allegro, its growth and strategy indicate real ambitions to build a strong position in the digital world . For many companies, this represents an opportunity to enter online sales in a less burdensome and cost-effective manner. If the current pace of growth continues, Erli could become a stable alternative and influence the future of the marketplace market in Poland.
Want to learn more?
Write to us and learn how to introduce similar functionalities in your online store.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
