Contents
What?
Media Expert announced that its online store will be transformed into a marketplace platform , opening up sales to third-party companies and expanding its product offerings in one place.
Why?
The project aims to increase the brand's competitiveness, expand its product range, and improve the customer shopping experience thanks to the scale provided by a sales platform that connects multiple sellers in a single ecosystem.
Who is it for?
This change is important for consumers, who will gain greater choice and convenience, and for entrepreneurs planning to sell online without building their own technological infrastructure.
Background:
The Polish digital world is accelerating towards platform models – the examples of Allegro and Empik have shown that marketplaces integrate supply and demand, and retailers combine their own sales with partner offers. In this context, the Media Expert marketplace is a natural step towards scalability, new revenue sources, and a stronger value proposition for customers.
What changes from September 15, 2025?
The new regulations are scheduled to launch on September 15, 2025 , and functional implementations are being implemented in stages. Selected categories and verified sellers are being incorporated first, followed by logistics and post-sales integrations (e.g., assembly, delivery, and Warranty Plus insurance). Clear labeling of partner offers , so customers know who they're actually buying from.
How is the Media Expert marketplace supposed to work in practice?
Once the model is launched, the marketplace platform will consolidate Media Expert and partner offerings. Sellers will list products on the same domain and benefit from brand traffic, while customers will experience a unified shopping process, including seller information, shipping, and returns policies. Priorities include payment security, seller verification, consistent customer service, and the extensive logistics required for a scaled ecosystem.
The most important elements of the new model
- Transparency of offers – visible markings of external sellers, clear regulations, clear warranty and return conditions.
- Security and verification – only entrepreneurs who meet quality and compliance criteria are admitted.
- Customer service – maintaining brand standards while supporting partners.
- Logistics integration – cooperation with delivery operators, potential fulfillment and additional services (assembly, delivery).
What are the benefits for sellers and customers in the digital world?
For sellers, the Media Expert marketplace means access to a recognizable brand and high traffic without investing in building an online store or marketing channels from scratch. Companies can more quickly test demand for new categories, leverage offer promotion, and ultimately leverage fulfillment tools. Customers benefit from greater selection , improved comparability of offers, and a consistent shopping experience and service standards the brand has come to expect. This development direction consolidates demand and increases the efficiency of digital .
Opportunities and risks of transforming an online store into a marketplace
Chances
- Scaling the assortment – expanding the product catalog faster than in a purely in-house model.
- New revenue streams – commissions, premium services for partners, paid offer highlights.
- Stronger competitive position – competing not only on price, but also on the breadth of the offer and experience.
- Data Ecosystem – Better recommendations, merchandising and inventory planning thanks to a larger transaction base.
Risks
- Quality of offers – the need to maintain high standards of partners and respond quickly to abuses.
- Conflict of interest – appropriate balancing of visibility between own offer and external offers.
- Operational Complexity – Scaling logistics and returns requires robust processes and automation.
- Customer expectations – pressure on price transparency, availability and speed of delivery.
The importance of the Media Expert movement for the market and the digital world
Media Expert's entry into the ranks of platform players accelerates the maturation of the Polish e-commerce market. Transforming the online store into Media Expert marketplace creates a competitive boost for retailers and brands, while providing consumers with convenience and greater shopping confidence. It also signals to companies that building a sales channel around a marketplace ecosystem can be a faster path to growth than developing solely through their own IT environment. In the coming quarters, the pace of implementation, the quality of partnerships, and how effectively the platform integrates logistics and customer service will be crucial.
Practical tips: how to prepare for selling on the Media Expert marketplace?
- Verify your portfolio – choose categories with good margins and stable availability.
- Prepare product data – unique descriptions, complete attributes, packshot + lifestyle photos.
- Set a logistics SLA – realistic shipping times, returns policy, buffer for sales peaks.
- Provide customer service – response standards, templates, satisfaction tracking.
- Test campaigns – SEO/SEM for the phrases “Media Expert marketplace”, “sales platform”, remarketing.
- Monitor results – margin after commission, return rate, offer rating.
FAQ Frequently asked questions about Media Expert marketplace
What is Media Expert marketplace?
The Media Expert marketplace is a new sales platform that combines Media Expert's offerings with those of third-party vendors. This allows customers to shop more widely and conveniently in one place. The marketplace model allows the brand to compete in terms of format with the largest platforms in Poland.
When does the Media Expert marketplace launch?
The new regulations come into effect on September 15, 2025, and marketplace features are being implemented in stages. Selected categories and partners will launch first, followed by additional features. This approach is intended to ensure stability and quality of the launch.
How does sales work on the Media Expert platform?
Partners list offers on the Media Expert website, leveraging its traffic, payments, and logistics processes. Customers can see the seller's identity and understand the terms of delivery and returns. Transactions are secured by brand standards and seller verification.
How to join the Media Expert marketplace as a seller?
Typically, the process involves submitting an application via a form, verifying the company, and accepting the terms and conditions. Once granted access, the seller uses the partner panel to manage their offers. Active business activity and compliance with quality policies are required.
Will buyers know who they are buying the product from?
Yes, partner offers are clearly marked. Customers can check the seller's name, reviews, and terms of service. Transparency fosters trust and makes it easier to assess the credibility of offers.
Will Media Expert marketplace provide buyer protection?
Yes, customers receive support in line with brand standards and consumer law. This includes returns, complaints, and contract cancellations. Seller verification minimizes the risk of fraud.
What are the benefits of selling on the Media Expert platform?
Access to a recognizable brand and high traffic, without the cost of building your own platform. Marketing, logistical, and technical support accelerates market entry. This is an attractive path to scaling online sales .
What products will be available for sale on the Media Expert marketplace?
The core will be electronics, household appliances, and accessories, with home, garden, and related categories gradually added. The scope will expand based on demand and the quality of the offerings. The goal is a broad catalog that competes with the largest platforms.
Does Media Expert charge a commission on sales?
Yes, the standard marketplace model involves commissions based on transaction value. Specific rates are based on regulations and may vary between categories. It's important to calculate profitability after commissions and logistics costs.
What are the development plans for the Media Expert marketplace?
Development of tools for partners, promotional campaigns, and logistics integration. Possible loyalty programs and broader fulfillment support. Our ambition is to create one of the leading marketplaces in Poland.
Want to learn more?
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
