Contents
What?
Smile is a free delivery program available on the IdoSell online store platform. It aims to increase sales and attract more customers by eliminating delivery costs to parcel lockers and pickup points.
Why?
Free shipping is one of the most important factors influencing customer purchasing decisions in the digital world. The Smile program lowers the purchase threshold, reduces cart abandonment, and promotes customer loyalty to your online store.
Who is it for?
For online store owners using IdoSell, sales and marketing managers, and those responsible for increasing conversions and building customer relationships.
Background:
In an era of growing competition and rising consumer expectations, free shipping is becoming the norm, not a luxury. Customers are increasingly abandoning purchases if shipping costs are too high. In response to this trend, IdoSell has implemented the Smile service – a turnkey solution that allows online stores to offer free shipping on orders above a selected amount. This is not only a way to increase conversions but also to stand out in a crowded digital world and build a competitive advantage.
Attract more buyers with Smile – the free delivery program for IdoSell online stores
IdoSell offers the Smile service , which can significantly increase conversion and customer loyalty in the digital world, in stores powered by the IDOSELL online store platform. Smile – the free shipping program – is an innovative solution for online store owners who want to attract more buyers and increase the competitiveness of their offers. Why is free shipping so important and how does it influence customer purchasing decisions? Learn more in this article.
What is Smile and why is it important for your IDOSELL online store?
Smile is a ready-made IdoSell service that allows customers to benefit from free delivery to InPost parcel lockers, parcel machines, and ORLEN Paczka collection points for orders over PLN 50, 60, or 70 – depending on the store's settings. The program was created to increase sales and minimize purchasing barriers related to delivery costs. For consumers, it's an attractive offer that often determines the finalization of a transaction. The benefit for the store: very competitive shipping costs using this option.
How does the Smile program fit into current trends in the digital world?
Today's customers expect not only fast delivery but also no additional costs. The Smile program aligns with the global trend of simplifying the shopping experience and minimizing barriers at the checkout stage.
Benefits of implementing the Smile program for online stores
Implementing Smile in the IDOSELL online store brings a number of benefits:
- Increased conversion – no shipping costs reduce abandoned carts and encourage completion of purchases.
- Building loyalty – customers who use the Smile program are more likely to return to stores that support this service.
- Greater reach – the ability to attract new customers looking for offers with free delivery.
- Competitive advantage – standing out from the competition that does not offer similar facilities.
- Flexible configuration – the ability to adjust the minimum order value (PLN 50, 60 or 70) to the store's sales strategy.
- Reducing costs for the store – the cost of courier shipping is very attractive considering the market realities.
How to implement Smile in your online store?
To get started with Smile, online store owners should take the following steps:
- Contact us for detailed information about the program and its terms and conditions. More information can be found here .
- We will launch and configure the SMILE online store for your business in accordance with the guidelines, selecting the minimum order value that entitles you to free delivery.
- Promote Smile on your website and marketing channels to increase awareness among your customers.
- Monitor results and analyze conversion and customer loyalty data after program implementation.
How will Smile impact the future of online shopping?
The Smile program supports the development of online shopping in Poland at IDOSELL-based stores. As customers become increasingly accustomed to free shipping, online stores that don't offer similar benefits may lose competitiveness. In the long term, we can expect loyalty programs of this type to become standard in the digital world, similar to subscriptions in the West.
Want to learn more?
Contact us and learn how to implement innovations in your online store.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
