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New marketplace in Poland – MediaMarkt will soon launch marketplaces in Poland, Turkey and Belgium!
What?
MediaMarkt will launch its own marketplace platform, enabling third-party sellers to sell their products.
Why?
Entering the marketplace market is a response to growing customer interest in online shopping and the desire to compete with other e-commerce giants in Poland.
Who is it for?
The new platform is aimed at sellers of various product categories who want to increase their visibility and reach MediaMarkt's broad customer base.
New marketplace in Poland
The marketplace market in Poland is growing at a dizzying pace, and a new player is joining the competition – MediaMarkt . Known for its wide range of consumer electronics, the chain has decided to launch its own marketplace platform, opening up new opportunities for third-party sellers. The marketplace itself was initially launched in Germany in 2021, and after evaluating sales results, the chain decided to expand its marketplace to additional countries.
What does this mean for the Polish market?
MediaMarkt marketplace is a response to growing customer demand for convenient online shopping and fierce competition from giants like Allegro and Amazon. The new platform will enable companies to sell products directly on the MediaMarkt website, which can increase their visibility and reach a wider customer base.
What benefits can the new MediaMarkt marketplace bring?
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Access to a wide customer base
MediaMarkt is one of the most recognizable brands in the electronics market, which allows Polish sellers to access thousands of potential customers.
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Possibility to reach new audiences
Retailers from various industries, not just the electronics sector, can expand their business and benefit from the strength of the MediaMarkt brand.
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An opportunity to develop your business in a dynamically growing segment
The MediaMarkt marketplace will enable companies to expand and access new sales tools.
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Marketing support
MediaMarkt will provide sellers with the opportunity to promote their offers within the marketplace ecosystem.
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Integration with other sales channels
The platform allows for the connection of online sales with traditional retail outlets, including as additional collection points for products from third-party sellers.
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The possibility of diversifying sales channels increases
Thanks to the new platform, companies from the digital world will be able to further diversify their sales, for example by not relying mainly on the leader, the Allegro marketplace.
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A new competitor in the marketplace is attracting the attention of other marketplaces
There is a good chance that the fight between the current marketplace platforms will cause such platforms to focus on fighting among themselves, rather than fighting their own online stores, as was the case with Allegro and the entry of the Amazon marketplace into Poland.
How will MediaMarkt marketplace impact the digital world?
The new platform could contribute to the further digitization of commerce and increase competition in the marketplace market in Poland. On the one hand, companies will gain another sales option (a new sales channel), and on the other, the growing competition in the marketplace market will direct these companies' resources toward solutions and innovations that support competing with other marketplaces, rather than online stores (which will effectively become sellers on the new marketplace). Furthermore, customers will, of course, have an even wider selection of products and promotional offers.
How can sellers benefit from the new marketplace?
Joining the MediaMarkt platform offers an opportunity to increase sales and reach new customers. Companies can leverage the ready-made infrastructure and brand recognition to expand their digital footprint.
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