Contents
What is Selly and how does this shopping platform work?
What?
Selly is a Polish platform for creating and managing online stores, operating in a SaaS model.
Why?
Because it offers ready-made solutions, a simple interface, and a flexible subscription plan—ideal for companies looking to quickly enter the digital world.
Who's it for?
For small and medium-sized businesses and those just starting out in online sales who need a functional and easy-to-use online store.
What is Selly?
Selly is a Polish SaaS (Software as a Service) e-commerce platform that allows you to quickly launch and manage an online store without investing in technical resources. It was designed for users seeking simplicity, functionality, and a low barrier to entry. Thanks to ready-made graphic templates and an intuitive administration panel, Selly allows you to build a modern online store without any programming knowledge. The platform offers a wide range of integrations with payment systems (e.g., Przelewy24, PayU), courier companies (e.g., InPost, DPD), price comparison websites, and ERP systems. As part of the subscription, users also receive technical support and access to system updates. Selly allows for both retail and wholesale (B2B) sales, as well as managing multiple sales channels. A growing number of Polish entrepreneurs choose this solution due to its ease of implementation, affordable costs, and local technical support. The platform is developed by a Polish team, taking into account the specifics of the domestic market and the needs of local sellers.
What are the advantages of the Selly store platform?
Simple and intuitive administration panel
Operating an online store with Selly doesn't require specialized technical knowledge. The interface was designed with beginners in mind, allowing for quick onboarding and sales management.
Ready-made graphic templates
The platform offers a wide selection of modern and responsive templates that can be customized to suit your visual needs without having to touch the code.
Local technical support
Selly is developed in Poland and offers direct support in Polish. Users can count on telephone and email assistance, as well as an extensive knowledge base.
Integrations with popular tools
Selly works with payment systems (PayU, Przelewy24), courier companies (InPost, DPD) and price comparison websites (Ceneo, Skąpiec), which speeds up the store implementation process.
Flexible subscription model
The user can choose from several pricing plans tailored to the stage of business development – from a start-up to a developed online store.
Possibility of B2B and B2C sales
Selly enables retail and wholesale sales, offering options for assigning user roles and managing price lists.
Constant development and updates
The platform regularly introduces new functionalities and updates, allowing users to benefit from solutions that are in line with current trends in the digital world.
Safe and stable environment
Thanks to SaaS infrastructure, users do not have to worry about hosting, backups or security – everything is taken care of by the service provider.
Possibility of expansion with your own modules
More advanced users can commission the preparation of dedicated modules or use available functional extensions.
What are the disadvantages of the Selly store platform?
Limited advanced customization options
Compared to open-source, Selly offers limited options for modifying the source code, which may be an obstacle for more complex projects.
Fewer ready-made integrations
Although Selly offers the most important integrations, the selection is still narrower than in the case of large, international platforms such as WooCommerce or PrestaShop.
Limited scalability for large companies
In the case of very large online stores with tens of thousands of products and complex business logic, Selly may not be flexible enough.
Less extensive community ecosystem
Unlike popular open-source solutions, Selly does not have such a large community of users and developers, which makes it difficult to quickly find solutions and advice.
Lack of full control over infrastructure
As a SaaS platform, Selly does not give users full control over hosting and server resources, which may be a technological or legal limitation for some companies.
Additional costs for premium features
Some features that are standard on other platforms are only available on Selly in higher priced packages or as paid extensions.
No support for headless commerce
Selly does not currently offer full support for headless architecture, which limits the ability to create modern, omnichannel shopping experiences.
What is the importance of this shopping platform for the digital world?
The Selly platform is known primarily in the domestic market and focuses on serving Polish sellers. Its market share is smaller than that of major players like Shoper or PrestaShop, but the platform is steadily gaining recognition thanks to its simplicity, low barriers to entry, and local support. It is a popular choice for specialized and regional online stores. Selly does not pursue international expansion, focusing on adapting to the realities and needs of the Polish digital world. Selly plays a significant role in the digitization of Polish companies just beginning their online sales journey. Thanks to its simple SaaS model and low implementation costs, it enables rapid entry into the e-commerce market, even without specialized IT infrastructure. It supports the development of micro and small businesses by offering them tools for retail and wholesale sales, as well as integration with key logistics and payment partners. Selly contributes to a level playing field in the digital world, providing access to technology for companies from smaller towns and local markets. While the platform doesn't compete directly with global giants, it fills a gap in the market where simplicity, low costs, and a local approach are key to success. The Selly platform is a good choice for entrepreneurs looking for a simple and proven online sales solution. It's particularly well-suited for micro-businesses, local manufacturers, new sellers, and companies looking to quickly launch an online store without investing in IT resources. Selly provides basic e-commerce features, excellent technical support, and a low barrier to entry. For more advanced projects, it can be an intermediate step before moving to a more comprehensive platform. In the Polish digital world, Selly serves as a practical tool supporting everyday sales.
Selly FAQ – Frequently Asked Questions and Answers
Is Selly free?
No, Selly operates on a subscription model – it offers several pricing plans depending on the store's needs.
Do I need technical knowledge to use Selly?
No, the platform is designed with beginners in mind and does not require any programming.
What payment methods does Selly support?
The platform supports popular online payment systems: Przelewy24, PayU, Tpay and others.
Can I integrate Selly with courier companies?
Yes, integrations are available with InPost, DPD, GLS and Parcel Lockers, among others.
Does Selly support B2B sales?
Yes, you can create wholesaler accounts, assign prices, and manage customer groups.
Can I sell internationally?
Selly supports multiple currencies, but its functionality is mainly focused on the Polish market.
What are the options for personalizing a store in Selly?
Ready-made templates are available with the option to modify the appearance and colors, but without any advanced code manipulation.
Is Selly suitable for your first online store?
Yes, this is one of the best solutions for start-up companies with no experience in e-commerce.
Can I transfer my store from another platform to Selly?
Yes, it is possible to import data from other systems, but this process may require technical assistance.
Does Selly offer technical support?
Yes, users have access to technical support in Polish, both by email and telephone.
What is the Selly platform?
Selly is a Polish SaaS platform for managing online stores. It allows you to quickly launch online sales without the need for programming. It is primarily aimed at small and medium-sized businesses.
How does Selly work?
The platform operates on a subscription model – users choose a package and use ready-made e-commerce features. The store is hosted on Selly servers and managed via an administration panel. It supports integration with payments, shipping, and price comparison sites.
Who is Selly for?
Selly is an ideal solution for companies looking to quickly launch online sales without significant technological investment. It's suitable for beginner sellers and local brands, but can be limiting for large projects with unique requirements.
Is Selly suitable for large online stores?
For large online stores with complex structures and the need for integration with external ERP systems, Selly may not be flexible enough. The platform is better suited for smaller projects. Scalability is limited compared to open-source solutions.
How much does Selly cost?
Selly offers several subscription plans tailored to the needs of different merchants. Prices start at just a few dozen złoty per month. Higher plans offer more features, integrations, and broader configuration options.
Does Selly offer integration with Allegro?
Yes, the platform supports integration with Allegro, allowing for two-way synchronization of offers and orders. This solution is useful for companies that conduct multi-channel sales. Integration is available in higher-tier subscription plans.
Can I change the graphic template of my store in Selly?
Selly provides pre-made graphic templates that can be edited to a limited extent. Advanced customization may require technical support or external agencies. The lack of access to full HTML/CSS editing may be a barrier for some users.
What integrations are available on the Selly platform?
The platform offers integrations with payment providers (e.g., Przelewy24, PayU), courier companies (InPost, DPD), marketplaces, and accounting systems. While the list of integrations isn't as extensive as those offered by global solutions, it still covers basic e-commerce needs.
Can I transfer my Selly store to another platform?
Yes, data migration is possible, although it may require technical support. The process involves exporting products, customer databases, and orders. It's best to consult with a technical advisor beforehand to avoid data loss.
Does Selly support SEO?
The platform allows for basic SEO optimization, including meta tag editing, friendly links, and sitemaps. However, the lack of access to the full code structure can limit more advanced activities. It's worth considering supplementing your SEO efforts with external support .
What forms of technical support does Selly offer?
Users have access to a help center, documentation, and support contacts. More expensive plans include priority support. The platform also offers implementation consultations for new users.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
