What is Shoper and how does it work?

Shoper is a Polish e-commerce platform operating on a SaaS (Software as a Service) model. This means users don't have to worry about hosting, updates, or technical issues—everything is included in the subscription. This solution ensures an easy start to online sales, eliminating the need to invest in IT infrastructure or a dedicated development team.

The platform was created by Shoper SA , a long-time leader in e-commerce solutions in Poland. Shoper is regularly developed and updated, adapting to the latest trends and market demands. It offers users a wide range of features that enable effective online sales management.

An online store on Shoper can be launched in a few simple steps by selecting one of the pre-made templates and configuring basic settings. Thanks to the intuitive interface, users can quickly add products, set payment methods, and configure shipping options. Shoper also supports omnichannel sales – it integrates with popular marketplaces such as Allegro, Facebook, and Google Shopping, allowing sellers to reach a larger customer base.

The platform offers a comprehensive set of marketing and analytical tools, including the ability to run advertising campaigns, loyalty programs, and automate sales processes. Furthermore, users can benefit from integration with payment systems (Przelewy24, PayU, PayPal) and courier companies, streamlining the order fulfillment process.

Shoper also stands out for its technical support and access to a rich knowledge base that helps users effectively utilize the platform's features. The administration panel is transparent and allows for the management of orders, products, customers, and marketing campaigns in one place. Thanks to reports and analyses, sellers can monitor sales results and optimize their operations.

Thanks to its versatility and ready-made solutions, Shoper is a popular choice for both small businesses and larger enterprises that want to easily develop their online sales without having to invest in dedicated e-commerce systems.

What are the Shoper platform offers?

1. Ease of use

Shoper offers an intuitive interface that allows you to quickly launch and manage your online store. Even those with no digital experience can easily configure products, set up payment methods, and track orders.

2. Ready-made integrations

The platform has a wide range of built-in integrations with payment systems (including Przelewy24, PayU, PayPal), courier companies and popular marketplaces such as Allegro and Facebook Marketplace.

3. Flexible templates and personalization

Shoper offers a variety of ready-made graphic themes that can be customized to suit individual needs. Users can also edit CSS and HTML, allowing for complete customization of the store's appearance.

4. Technical support and knowledge base

Sellers can count on dedicated technical support and a rich knowledge base that includes guides, webinars and instructions to help them use the platform.

5. Multi-channel sales

Shoper allows you to sell across multiple channels simultaneously . You can integrate your store with Allegro, Facebook, Google Shopping, and other platforms, increasing your reach and potential profits.

6. Process automation

The platform offers a range of automation tools , such as automatic invoice generation, order notifications and loyalty systems, that improve sales management.

7. Built-in marketing tools

Shoper has features that support marketing activities, such as discount codes, newsletters, loyalty programs , and integration with Google Ads and Facebook Ads, which help increase conversions.

8. Business scalability

The platform is suitable for both small businesses and growing online stores. The ability to add extensions and applications allows for customization of functions to meet the growing needs of the business.

9. Security and stability

Shoper regularly introduces security updates and patches . Online stores running on this platform are provided with SSL certificates and daily backups, which enhance data security.

10. SaaS model – no need for server management

Thanks to the SaaS model, users don't have to worry about server management, hosting, or updates . Everything is handled automatically, allowing them to focus on sales.

What are the disadvantages of the Shoper platform?

1. Limited personalization options

The lack of access to the source code limits the ability to make advanced modifications to the online store. This can be a significant issue for users with programming skills.

2. Subscription model

Shoper operates on a SaaS , meaning users must pay a subscription fee on a regular basis. There's no one-time purchase option for the platform, which can increase long-term costs.

3. High costs of additional applications

While Shoper offers a rich ecosystem of apps and add-ons, many of them are paid . This can significantly increase the overall cost of running a store.

4. Lack of full control over the server

Shoper stores run on the vendor's servers , meaning they can't be managed independently. This can be a problem for companies that require full control over their technical infrastructure.

5. Scalability limitations

Although Shoper works well for small businesses, medium and large businesses with high traffic and advanced requirements may have problems with development and scale, and Shoper may prove insufficient .

6. Supplier dependency

Using a SaaS platform means complete dependence on the provider . In the event of a system failure or changes to the terms and conditions, users must adapt to the imposed conditions.

7. Migration costs

If you decide to move your store to another platform, the data migration can be time-consuming and expensive. This can be a barrier for companies planning to expand outside the Shoper ecosystem.

Who are Shoper-based stores for?

Shoper is an ideal solution for those looking for a ready-made and simple platform to run an online store without the need for programming, especially beginners. It's especially useful for small businesses looking to quickly launch online sales without a wide range of offerings. However, for medium-sized and large companies, or businesses with specific requirements, a more scalable platform like Magento2 (though this is a very expensive solution) or the IdoSell platform may be a better solution, offering greater freedom in customization. The Shoper platform is constantly evolving, adding new features and improvements. In the future, we can expect more integrations, better analytical tools, and new sales automation solutions. In a digital world where competition is growing, adapting to dynamic market changes will be crucial.

FAQ Shoper – frequently asked questions and answers

What is the Shoper platform?

Shoper is a popular Polish e-commerce platform for setting up and managing online stores. It allows you to quickly launch online sales without the need for programming knowledge. It offers ready-made templates, integration with payment systems, and marketing tools.

How does Shoper work?

The platform operates on a SaaS model – users pay a subscription fee and use ready-made software accessible via a browser. All functions are available in the store's administration panel. Store operations, product management, and order management are all conducted online.

How much does an online store on Shoper cost?

Costs depend on the chosen package, starting at just a few dozen złoty per month. Higher packages offer more features, including a wider range of products, integrations, and technical support. Premium modules and integrations can also be purchased.

Is Shoper good for beginners?

Yes, the platform is intuitive and easy to use, even for those without technical experience. It has built-in wizards, guides, and technical support to make getting started easy. This makes Shoper a popular choice for small and medium-sized businesses.

What payment methods does Shoper support?

Shoper supports popular payment methods, including instant transfers, BLIK, payment cards, and deferred payments. Integration with systems such as Przelewy24, PayU, and Tpay is also possible. Depending on your needs, integration with other operators is also possible.

Can I sell abroad on Shoper?

Yes, Shoper offers features that support international sales. You can translate your store into other languages, set currencies, and configure shipping zones. The platform also allows integration with foreign marketplaces and courier systems.

Does Shoper offer integration with Allegro?

Yes, Shoper has built-in integration with Allegro, allowing you to manage auctions directly from your store dashboard. You can import offers, synchronize inventory, and process orders from Allegro in one place.

What marketing features does Shoper offer?

The platform supports SEO, email marketing, integration with Google Ads and Facebook Ads, and blogging. It also allows you to create discounts, promotional codes, and marketing automation campaigns. All accessible from the administration panel.

Is it easy to position a store on Shoper?

Yes, Shoper offers basic SEO tools, such as title editing, meta descriptions, friendly URLs, and sitemaps. For better results, it's worth seeking help from SEO specialists or expanding functionality with additional plugins.

Does Shoper support integration with ERP systems?

Yes, integration with ERP and accounting systems, such as Subiekt GT, enova365, or Comarch ERP, is possible. This facilitates sales automation, inventory updates, and billing. Some integrations require the purchase of additional modules.

What does technical support look like at Shoper?

Shoper offers technical support via chat, email, and phone, depending on the package. The knowledge base also includes guides and instructions. Users can count on help with store setup, troubleshooting, and updates.

Can I transfer a store from another platform to Shoper?

Yes, it's possible to migrate data from other e-commerce systems. Shoper offers import tools and collaborates with partners who can assist with store migrations. It's important to plan the migration process to avoid errors during the migration.

Does Shoper allow blogging?

Yes, the platform has a blog feature that can be managed directly from the store dashboard. The blog allows you to publish articles, guides, and news. It's a great tool for supporting content marketing and SEO activities.

What are the limitations of the Shoper platform?

Limitations may result from the selected package, such as the number of products, storage space, or scope of integration. Some features require additional fees or are only available in higher-end plans. Customization may be necessary for more advanced needs.

Is Shoper suitable for large online stores?

Shoper is most often chosen by small and medium-sized online stores. For larger e-commerce businesses with extensive product ranges, it's worth considering alternative, more flexible, scalable solutions (e.g., IdoSell ).