Mirakl Platform: A comprehensive solution for building and managing a marketplace

 

What?
Mirakl is a specialized SaaS platform that allows you to create and manage your own marketplace—similar to Allegro, Amazon, or Zalando. It allows companies to build a multi-vendor e-commerce platform using a single technology.

Why is this important?
Marketplaces are growing faster than traditional online stores. Mirakl allows companies to adopt a new sales model, expand their offerings without a warehouse, and scale their operations—without creating a solution from scratch.

Who is it for?
For e-commerce companies, retail chains, distributors, and brands that want to share sales space with other partners or expand their offerings without increasing their own inventory.

Background:
The Mirakl platform, founded in France, is now a leader in B2B and B2C marketplaces. It is used by companies such as Carrefour, Decathlon, Leroy Merlin, as well as smaller retail and e-commerce players. It offers ready-made modules for managing vendors, payments, logistics, and relationships with trading partners.

In the dynamically evolving world of e-commerce, companies are not just trying to keep up with trends— they're increasingly setting them themselves the Mirakl platform comes in —not as a simple tool, but as a comprehensive, flexible, and scalable solution that allows you to create and manage your own marketplace.

With Mirakl, you can build a sales platform that grows with your business and responds immediately to market changes . It's a solution that supports growth, not limits it.

Why choose Mirakl? What makes this platform stand out from the competition? Key advantages include:

• Seamless integration with existing IT systems – no need to rebuild infrastructure.
• sales process automation
• Get your marketplace up and running quickly – even in a few weeks.
• Real savings in operating costs and a faster return on investment .

Imagine running a retail company. With Mirakl, you can quickly launch your own marketplace, without the need for costly and time-consuming system redevelopment. This isn't a vision of the future—it's a real competitive advantage available today .

It's also worth asking yourself: is Mirakl just technology? Or is it something more— a strategic partner that supports the digital transformation of commerce and helps companies navigate the new business landscape? The answer to this question could determine the direction of your company's development.

 

What is Mirakl and how does it work?

Mirakl is a French technology company that has created a SaaS platform enabling the development and management of B2B and B2C . With the Mirakl Marketplace Platform, companies can:

• integrate offers from multiple sellers in one place,
• automate purchasing processes,
• dynamically develop your e-commerce presence,
• effectively scale and manage the marketplace on a daily basis.

In an era of rapid change in online commerce, flexibility and scalability are key advantages. Mirakl allows you to not only quickly launch your own marketplace but also grow it at a pace that meets market needs.

SaaS model and platform architecture

Mirakl operates on a SaaS (Software as a Service) , meaning the entire platform runs in the cloud. There's no need to invest in expensive IT infrastructure , significantly lowering the entry barrier for businesses.

Key benefits of the SaaS model for Mirakl:

• Quick launch of the marketplace – without unnecessary formalities and delays,
• No need to store products – integration with external suppliers,
• Scalability – the system grows with your business,
• Flexibility – adaptable to different business models and markets.

Whether you're just starting out in e-commerce or already operating in multiple markets, Mirakl adapts to your needs . For example, a retailer can launch a platform with hundreds of products from third-party suppliers in a matter of weeks—without having to physically own them.

B2B and B2C marketplace support

Mirakl supports both B2B and B2C , offering functionalities tailored to the specifics of each.

Model	Features and benefits
B2B	Wholesale sales support, Management of individual contract price lists, Integration with ERP systems, Dedicated solutions for manufacturers, distributors and industrial companies.
B2C	Direct sales to individual customers, Dynamic product catalog management, Personalization of the offer, Flexible promotion and discount mechanisms.

Thanks to these features, companies can not only increase sales, but also build lasting relationships with customers and business partners.

Types of marketplaces: vertical and horizontal

Mirakl offers complete flexibility in terms of marketplace strategy – you can choose a vertical or horizontal , depending on your business goals.

Marketplace type	Characteristic	Application examples
Vertical	Focused on one industry or product category	Fashion, electronics, agriculture
Horizontal	Covers many product categories	General-topic marketplace, e.g. with electronics, clothing, and cosmetics

Both models can be flexibly tailored to your company's needs —regardless of whether you're a startup or a large corporation. This flexibility makes Mirakl the ideal solution for companies seeking to grow digitally—without limitations and on their own terms .

 

The most important functionalities of the Mirakl platform

Mirakl is more than just a marketplace – it's a comprehensive e-commerce platform that helps companies scale online sales and adapt to dynamic market changes. It not only allows them to optimize daily operations but also build a sustainable competitive advantage.

What does Mirakl offer? A complete suite of tools —from product catalog management and order processing to sales process automation. The platform easily integrates with ERP, CRM, and PIM systems , ensuring a seamless data flow and streamlining workflow across the enterprise.

And that's not all. Advanced analytical features support data-driven decision-making and enable effective customer experience management. Will Mirakl become the new standard in digital commerce? All signs point to it.

 

Product catalog and order management

One of Mirakl's greatest advantages is its advanced product catalog management and order processing . The platform enables the synchronization of large sets of product data, which is crucial for companies operating in multiple markets simultaneously.

For example, a retailer with thousands of products can update descriptions, prices, and availability in real time. The order management module allows:

• track order statuses,
• process payments,
• coordinate deliveries – without delays and unnecessary complications.

You focus on strategy and offer development, and Mirakl takes care of the rest – from logistics to data updates.

Process automation and sales force onboarding

Mirakl significantly simplifies daily operations, especially when it comes to sales automation and onboarding new salespeople . Thanks to intuitive onboarding tools, new partners can join the platform almost immediately – without unnecessary formalities .

The system automatically:

• verifies seller data,
• manages accounts,
• supports processes from ordering to invoicing.

The result? Greater security, transparency, and significant time savings . This is especially important for companies planning to dynamically expand their partner networks.

Integration with ERP, CRM and PIM systems

One of Mirakl's key advantages is its easy integration with key business systems , such as:

• ERP – enterprise resource management systems,
• CRM – tools for building customer relationships,
• PIM – product information management platforms.

Thanks to this integration:

• data flows automatically between systems,
• the need for manual data entry is eliminated,
• the risk of errors is minimized.

Example? You change the price in the ERP – the offer in the marketplace updates automatically. Simple, fast, and hassle-free.

The result? Data consistency, greater process control, and operational flexibility —all at a pace that meets today's e-commerce realities.

Analytics, reporting and customer experience management

Data is the currency of success today – and Mirakl understands this perfectly. The platform offers advanced analytical tools that enable:

• Marketplace performance monitoring,
• sales analysis,
• better understanding of customer behavior.

Transparent reports and key KPIs enable accurate decision-making and rapid response to market changes . Additionally, Mirakl supports customer experience management by:

• monitoring the quality of service,
• control of timely deliveries,
• strengthening customer loyalty.

This is how modern e-commerce works – driven by data, speed, and a deep understanding of customer needs. Mirakl provides all the tools to achieve this.

Mirakl Connect – integration of sellers and operators

In the rapidly evolving world of marketplaces, Mirakl Connect plays a crucial role as an intelligent integration tool. It connects platform operators with thousands of sellers and business partners , enabling them to quickly establish partnerships with new suppliers.

This integration results in faster offering development and increased competitiveness across the entire platform . But that's not all – Mirakl Connect also simplifies partner relationship management by offering:

• Process automation – less manual work, more efficiency.
• Transparency of operations – better control over cooperation with partners.
• Scalability – the ability to grow without organizational chaos.
• Eliminate frustration – simplified processes mean fewer errors and misunderstandings.

Mirakl Connect is the foundation of scalable and automated e-commerce.

Mirakl Ads – Monetization through Retail Media

In an era where customer attention is the most valuable currency , Mirakl Ads opens up a new revenue stream for marketplace operators – retail media . This advertising solution allows you to promote products directly on the platform, translating into greater visibility and higher sales.

How does Mirakl Ads in practice?

• Product Highlighting – Sellers can promote their offers in search results.
• More clicks – better exposure means more traffic.
• Precise targeting – ads reach the right audience.
• Measurable results – campaign effectiveness can be easily analyzed.

Thanks to this, retail media becomes not only an additional source of income, but also a tool for building a competitive advantage – in a measurable and effective way.

Mirakl Payout – payment and billing management

Without efficient financial management, no marketplace has a chance of success . Mirakl Payout is a comprehensive solution that automates payments and settlements between the operator and sellers. It ensures fast, secure, and error-free funds flow .

The most important benefits of implementing Mirakl Payout :

• Automation of billing – less manual work, more time for development.
• Transaction security – eliminating the risk of errors and delays.
• Integration with other Mirakl modules – consistent management of the entire ecosystem.
• Support for omnichannel strategies – seamlessly combining online and offline sales.

Mirakl Payout is not just a financial tool – it is a strategic element that allows operators to focus on business development, not on billing problems.

 

Omnichannel strategy and sales channel management

In the age of digital transformation, an omnichannel strategy is no longer a choice—it's a necessity. Integrating online and offline channels allows companies to create consistent and seamless shopping experiences that meet the growing expectations of today's consumers. The Mirakl , a leading marketplace, supports businesses in effectively managing omnichannel sales, allowing customers to seamlessly transition between online shopping and in-store visits.

Why it works? Because well-designed channel synergy:

• increases customer satisfaction,
• strengthens brand loyalty,
• facilitates the personalization of the offer,
• allows for better data management and analysis of purchasing behavior.

Importantly, B2B platforms are also increasingly implementing an omnichannel strategy , which allows them not only to better integrate sales channels, but also to build stronger relationships with business partners .

Mirakl not only enables the implementation of such solutions but also their continuous optimization . In the dynamic world of e-commerce, flexibility and responsiveness are key to competitive advantage. And what about the future? It's possible that further innovations will soon emerge that will completely transform the way we shop.

1P and 3P model – balancing internal and external offers

, balancing your own offerings (1P) with those of third-party sellers (3P) is crucial . This is where Mirakl offers advanced tools that enable companies to flexibly shape their offerings and quickly respond to changing market needs.

Benefits of implementing the 1P/3P model:

• Quickly expand your product range without having to invest in inventory,
• Minimizing risk when expanding into new markets,
• Possibility to test new products and categories,
• Better matching of the offer to customer expectations.

Mirakl supports this process by offering comprehensive solutions for managing both its own products and those of its partners . In the long run, this translates into marketplace development and building a sustainable competitive advantage that is difficult for competitors to replicate.

Curation at scale and testing new categories

In the rapidly changing world of e-commerce, the ability to quickly test new categories without major investments is a huge advantage. With Mirakl, companies can innovate and explore new product segments without having to store inventory.

This approach enables:

• Experimenting with the offer without financial risk,
• Adapting the product range to changing customer preferences,
• Scaling the offer in a controlled manner,
• Maintaining high quality and reliability of suppliers.

curation-at-scale strategy allows you to manage a wide range of products selectively, with a focus on quality and trust. Mirakl provides tools that support this process, enabling you to effectively manage the diversity and quality of your offerings .

What does the future hold? Perhaps even more advanced mechanisms will allow companies to test new categories faster and more precisely . Time will tell.

Marketplace as a competitive advantage and a tool for increasing margins

In the crowded world of e-commerce, a marketplace isn't just another sales channel—it's a real competitive advantage . With the Mirakl platform, companies can significantly increase product availability while reducing the risks associated with warehousing and logistics .

This allows you to focus on key aspects of your business:

• Optimization of the product offer,
• Pricing strategy,
• Building a positive customer experience,
• Increasing margins and profitability.

Additionally, a wide range of products and excellent customer service—powered by Mirakl— builds consumer trust and loyalty . Companies not only attract new customers but also maintain long-term relationships with existing ones .

What's next? What strategies can you implement to increase efficiency, margins, and competitiveness? One thing is certain— with Mirakl, the possibilities are nearly endless .

 

Technologies supporting operational efficiency

In the dynamically evolving world of e-commerce, where customer expectations are rising daily , technologies that enhance operational efficiency have become an essential element of business strategy. One of the leaders in this field is Mirakl —a platform offering advanced tools for automating and optimizing business processes . Thanks to these tools, companies can not only operate more efficiently but also better manage resources, allowing them to focus on key aspects of development: innovative offerings and expansion into new markets .

Mirakl is used in a wide range of industries—from retail to B2B to the service sector. This demonstrates its flexibility and broad integration capabilities with existing IT infrastructure. In a world where changes occur almost daily, responsiveness and adaptability are key competitive advantages. The future will undoubtedly bring further innovations that will further support Mirakl users.

AI-powered price anomaly detection and price management

In a world of constantly changing prices and increasing competition, precise pricing management is not a luxury, but a necessity. The solution that addresses these challenges is AI-powered price anomaly detection —a Mirakl feature that uses artificial intelligence to identify pricing anomalies in real time .

The benefits of implementing this solution include:

• Quick response to pricing errors, which helps minimize losses.
• Better margin control by eliminating unprofitable variances.
• Support in making pricing decisions based on data and analysis.
• The ability to predict trends and automatically adapt the offer in the future.

This tool is particularly effective in e-commerce, where prices are dependent on numerous factors: competitor activity, seasonality, and sudden changes in demand. Mirakl not only detects anomalies but also supports a strategic approach to pricing management , enabling faster and more accurate business decisions.

Automation and optimization of sales processes

In the era of digital commerce, online presence is just the beginning. Speed, flexibility, and automation . Mirakl offers a comprehensive set of tools that enable the automation of key sales processes:

• Assortment management – ​​quick updates and offer synchronization.
• Pricing – dynamically adjusts to market conditions.
• Logistics – automation of order fulfillment and delivery processes.
• Customer service – CRM integration and automated responses.

The benefits of implementing automation include not only time savings and cost reductions , but also increased operational efficiency and competitive advantage . Companies that invest in such solutions are able to respond more quickly to market changes and serve customers more effectively. In times of rising consumer expectations and pricing pressure, it's worth asking: what else can be automated to further improve sales and logistics?

 

Applications of Mirakl in various industries

In the era of digital transformation and dynamic market changes, the Mirakl is becoming not only a technological tool but also a strategic catalyst for growth . Companies across various sectors use it not only to keep up with the pace of the market but often also to outpace the competition . Thanks to the marketplace model, they gain the ability to:

• Meeting growing customer expectations
• Expanding the product range without having to invest in inventory
• Implementation of a modern approach to sales
• Increased operational flexibility

All this makes Mirakl an indispensable element of the strategy of companies that want to build a competitive advantage in the digital era.

Retail, industrial and service sectors

Regardless of the industry— retail, industrial, or service sector —Mirakl can completely transform the way businesses operate. For e-commerce and B2B, it's a near-perfect solution. Thanks to the dropshipping , it's possible to significantly expand your offerings without having to invest in warehouse infrastructure or complex logistics.

The benefits of implementing Mirakl in these sectors include:

• Freedom of action and quick adaptation to market changes
• Scalability of operations without increasing operating costs
• Increased competitiveness thanks to a wide range of offers and flexibility
• Better adaptation to diverse customer needs

Implementing a marketplace with Mirakl is not just a technological decision — it is a conscious strategic move that can determine the future of the company.

Mirakl in the dropshipping model

Integrating the Mirakl platform with the dropshipping is a true revolution in supply chain management. How does it work? It's simple and effective: the seller doesn't store inventory, and orders go directly to the supplier . The result is:

• Lower operating costs
• No problems with excess inventory
• Greater operational flexibility
• Faster response to changing trends and customer needs

This approach is becoming crucial in the context of rising consumer expectations and a rapidly changing market. It's also worth checking out the Mirakl Summit —an annual event that brings together e-commerce leaders from around the world. It's not only an opportunity to learn about the latest strategies and innovations (including those related to dropshipping), but also:

• Opportunity to establish valuable business relationships
• Access to knowledge about global trends
• Inspiration for implementing new business models
• Opportunity to expand into new markets

This is an event not to be missed – it can open the door to completely new development opportunities.

Alternatives to the Mirakl platform

The e-commerce market is changing rapidly, and companies seeking to remain competitive are increasingly seeking alternatives to the Mirakl platform . Why? Because there's no one-size-fits-all solution. Every business has different needs, growth rates, and strategic goals . Fortunately, there are many options available—from advanced marketplace systems to lightweight, modular solutions for smaller businesses.

Choosing the right platform isn't just a matter of technology—it's a strategic decision that can determine the success of the entire endeavor. So it's worth asking yourself a few key questions:

• How important is the flexibility of the solution to me?
• Will the new platform integrate with my current systems?
• What are the total implementation and maintenance costs?

The market offers both comprehensive platforms for large enterprises and simpler tools for online startups . Each offers different advantages, from intuitive interfaces to extensive customization options. Before making a decision, consider which features are truly crucial to your business model and whether the chosen platform will support your growth not only today but also in the future.

What else can you use to build your own marketplace?

If you're planning to launch your own marketplace and are looking for an alternative to Mirakl, below you'll find a list of proven solutions—both open source and off-the-shelf SaaS platforms. Each offers different features, flexibility, and deployment models.

• CS-Cart Multi-Vendor:
  A powerful open-source platform for multi-vendor marketplaces. It offers an admin panel, commission management, reviews, payment integration, and full customization. Perfect for mid-sized businesses that want complete platform control.
• Shopify Plus + Marketplace Apps.
  Shopify doesn't natively support marketplaces, but with apps like Multi Vendor Marketplace by Webkul, you can transform your store into a simple marketplace. It's quick to implement and ideal for beginners. It has limited functionality but works well in an MVP model.
• Sharetribe (Go & Flex)
  Sharetribe is a no-code (Go) and low-code (Flex) platform that lets you create a marketplace without any coding knowledge. It allows you to manage services, reservations, and products. It's perfect for startups that need a quick go-to-market with a simple and elegant solution.
• Magento (Adobe Commerce) + Marketplace Modules
  Magento is a powerful e-commerce platform that can be extended with marketplace features via additional plugins. It's an ideal solution for companies with their own IT team. It allows for deep customization and expansion of features to suit a specific business model.
• Arcadier is
  a SaaS platform enabling the rapid development of B2C, B2B, service, and event marketplaces. It offers ready-made templates, responsive design, and integration with external tools. User-friendly, it's ideal for companies seeking an intuitive, no-code system.
• Yo!Kart
  is a marketplace platform based on a lifetime license – pay once and get the full version. Aimed at medium- and large-scale e-commerce players, it supports dropshipping, multiple currencies and languages, a seller dashboard, and payment system integrations.
• Marketplacer:
  An enterprise-class solution for building product and service marketplaces. It enables full integration with ERP, POS, loyalty, and payment systems. It operates globally, particularly popular in Australia and the US.
• Spryker is
  a modular e-commerce platform that enables the creation of marketplaces fully tailored to business needs. Aimed at large corporations and technology companies, it allows the creation of B2B, B2C, and D2C solutions in a single environment.
• Izberg:
  A French alternative to Mirakl, often used in the B2B and retail sectors. It offers features such as seller management, content moderation, and financial settlements. It is valued for its high security and stability.
• Dokan (for WordPress / WooCommerce)
  A lightweight and budget-friendly option for small businesses, Dokan is a WooCommerce plugin that transforms your online store into a simple marketplace. It offers basic merchant dashboard features, commissions, and payment integrations.

Each of the above platforms differs in functionality, price, and flexibility. The choice should depend on the business model, scale of operation, technical resources, and, of course, financial resources.

 

Mirakl FAQ – Frequently Asked Questions and Answers

What is the Mirakl platform?

Mirakl is a global SaaS platform that enables companies to create and manage their own marketplaces. It enables multi-vendor integration, catalog management, and online sales process automation.

How does Mirakl-based marketplace work?

Mirakl allows marketplace operators to invite third-party vendors to list their products on a single platform. Customers can shop as if they were in one store, even though the offers come from different sellers.

Who is the Mirakl platform for?

Mirakl is aimed at large companies, retail chains, and brands looking to expand their offerings without investing in additional warehouse space. It works well in B2B, B2C, and D2C models.

What are the benefits of using Mirakl?

The main benefits include: scalability, automation of operations, the ability to quickly expand the offer and increase revenue without the risk of warehousing.

Does Mirakl support multiple languages ​​and currencies?

Yes, Mirakl is ready to serve international markets – it supports multiple languages, time zones, and currencies, making it an ideal choice for cross-border commerce.

How does Mirakl integrate with existing e-commerce?

The platform offers a ready-made API and integration with popular ERP, PIM, and CMS systems, making it easy to implement into your existing online store infrastructure.

Is it possible to manage the quality of seller offers in Mirakl?

Yes, the marketplace operator has full control over the quality and approval of listings. The system allows for content moderation, policy setting, and seller ratings.

Which sectors use Mirakl most often?

These industries most commonly include retail, industrial (B2B), beauty, fashion, electronics, and FMCG. A growing number of healthcare and service companies are implementing Mirakl-based solutions.

Does Mirakl offer analytics and reporting?

Yes, the system has extensive analytical tools that allow you to track sales, seller service quality, conversions, and other key business metrics.

How much does it cost to use Mirakl?

The cost of implementation depends on the project size and scope of features. Mirakl is an enterprise-class solution, so fees are determined individually and typically include licensing and maintenance fees.

How to start selling on the Mirakl marketplace?

You must first select a marketplace operator using Mirakl, register a seller account, and then add products – the process is standardized and supported by documentation.

Is Mirakl a safe platform?

Yes, Mirakl offers GDPR compliance, data encryption, two-factor authentication, and compliance with industry security standards, ensuring a high level of data protection.

 

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