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Allegro Delivery Steps Up Its Offensive: New Parcel Machines and Pressure on InPost
What?
Allegro announces expansion of the Allegro One Box network, planning thousands of parcel machines this year (2025).
Why?
The platform wants to become independent from InPost and increase control over last-mile delivery.
For whom?
For owners of online stores, logistics companies, and brands active on Allegro and the broader digital world.
A new phase of logistics on Allegro – what is the parcel locker offensive all about?
Allegro is investing heavily in its own logistics infrastructure. The Allegro Delivery , which integrates delivery services within the platform, is intended to be a pillar of logistics independence. A key element is the Allegro One Box , the number of which is expected to increase to several thousand in the coming months. The goal is not only greater control over deliveries but also the ability to offer faster, cheaper, and more predictable delivery options.
According to data cited by the Trade News website, Allegro already handles a significant portion of shipments through its own channels, and the Delivery project is gaining momentum. This is a clear response to InPost's dominance in Poland and a harbinger of intensifying competition in the last mile.
What does this mean for the digital world market?
Allegro's expansion of its parcel locker network is a strategic change – not only for the platform itself, but also for the entire online sales ecosystem. For online stores selling through Allegro, this means more logistics options, potentially lower shipping costs, and shorter delivery times. For customers, it means greater convenience and convenience of pickup. For competitors, it signals that Allegro is not just a marketplace but also a fully-fledged logistics operator . And Allegro clearly wants to become independent from Inpost.
What should sellers using Allegro do?
- Follow the development of the Allegro One Box network – especially in key cities and agglomerations
- Update delivery settings in Allegro offers – in line with the new Delivery options
- Compare the costs of Allegro Delivery with current solutions (e.g. InPost, DHL, DPD)
- Consider wider implementation of Smart! and One Kurier options to improve conversions
- Invest in order processing automation and logistics integration , e.g. with BaseLinker (more about this solution: learn about BaseLinker )
Will InPost lose its leading position?
For now, InPost still dominates in terms of reach and the number of parcel machines. However, by investing in thousands of its own machines, Allegro is clearly signaling its intention to take market share and build an alternative delivery system. This could lead to a shakeup in the last-mile logistics sector and force further innovation and price reductions.
The digital world in Poland is moving toward greater platform independence, service integration, and supply chain consolidation within a single ecosystem. Like Amazon, Allegro is increasingly becoming a "self-sufficient platform"—a potential game-changer in 2025.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
