Trustisto: Marketing Automation Platform for E-Commerce

What?
Trustisto is an advanced digital marketing automation tool that allows you to increase conversions through intelligent actions based on user data. It combines personalization, retargeting, and behavior analysis in an intuitive system ready to integrate with your online store.

Why is it important?
In an era of increasing competition in e-commerce, effectively leveraging every customer interaction is crucial. Trustisto helps automate processes that previously required manual intervention—saving time, increasing sales, and delivering relevant messages to users at the right time.

Who is it for?
For online store owners and managers, e-commerce marketers, and anyone who wants to fully leverage the potential of personalization and automation in their online sales strategy.

What is Trustisto marketing automation?

In an era where customers expect immediate responses and competition is constantly growing, marketing automation is essential . Trustisto is a solution designed for online store owners who want to not only increase sales but also operate smarter, faster, and more effectively . It's a tool that flexibly adapts to any business —regardless of size or industry.

Trustisto isn't just another average tool . It's a comprehensive marketing ecosystem that integrates diverse strategies and communication channels into a single, cohesive framework. Using machine learning algorithms and real-time data analysis , the platform automates key marketing activities, such as:

• Personalization of offers – tailoring messages and promotions to the individual needs of the user.
• Product recommendations – intelligent shopping tips that increase the value of your basket.
• Recover abandoned carts – automatic reminders and offers encouraging you to complete your purchase.

What does this mean in practice? Less manual clicking, more room for growth . And above all, better marketing campaign results that translate into real profits.

Why is it worth implementing Trustisto in your online store? Is marketing automation just a passing trend, or perhaps an inevitable development for e-commerce ? The answers to these questions can completely transform your approach to online sales and open the door to entirely new possibilities.

4 Rules for Effective Online Marketing According to Trustisto

Trustisto's intuitive process, the philosophy that underpins Trustisto's marketing automation, will enable your e-commerce to increase conversions.

#NowyRuch – get quality, not just quantity

Acquiring traffic is more than just driving users to your website. Attracting the right audience—those with the highest potential to purchase—is crucial. Through effective advertising campaigns, tailored messaging, and traffic source monitoring, you only invest in activities that truly pay off.

#Identification – Get to know your customers

Identifying users is the first step towards personalization and effective sales. Learn who visits your store, where they came from, and how they behave on the site. Analyze and leverage data to create consistent and personalized shopping journeys. Customer insight is the foundation of every marketing decision.

#Optimization – use the potential of every visit

Not every visit ends in a purchase, but each one offers an opportunity for improvement. By analyzing user behavior, you can identify areas that require improvement—whether it's forms, buttons, descriptions, or the checkout process. Optimization is the ongoing process of increasing conversions without increasing budget.

#Retargeting – Get back to abandoned customers

Most users leave a store without making a purchase – but that's not the end of the story. Retargeting allows you to reclaim those opportunities by reminding customers about the products they viewed. Personalized campaigns, intelligent recommendations, and automated actions will help you effectively close the sale.

How does Trustisto marketing automation work and who is it for?

In the dynamic world of e-commerce, where every second of customer attention counts, Trustisto offers a modern approach to marketing automation. The system is based on three key pillars: user identification , path optimization , and retargeting . What does this mean in practice? Greater customer engagement and a real increase in conversions —regardless of whether you run a small online store or manage a large sales platform.

How does it work?

• User Identification – Trustisto analyzes visitor behavior in real time, allowing you to create relevant, personalized marketing messages.
• Customer journey optimization – the system uses psychological mechanisms such as social proof and FOMO (fear of missing out) to effectively motivate users to complete purchases.
• Retargeting – if a customer leaves the website, the system reminds them about abandoned products and encourages them to return.

Trustisto was created for e-commerce stores that want to operate smarter, not harder. Thanks to flexible billing models and an intuitive interface, the tool is suitable for both beginner sellers and large players who need advanced solutions to scale their business.

Key functions and pillars of system operation

What makes Trustisto effective? It's a suite of features that help stores achieve better sales results. Here are the most important ones:

• Retargeting is an effective method for recapturing customers who have abandoned their shopping cart.
  For example, a customer added a product to their cart but didn't complete the transaction. Trustisto can send them a reminder or offer a discount, significantly increasing the likelihood of them returning and making a purchase.
• Customer journey optimization —the system leverages shopping psychology, showing, for example, that others are also buying a given product (social proof) or that an offer will soon disappear (FOMO).
  The result? Customers are more likely to make immediate purchasing decisions.
• User identification – allows you to precisely match messages to specific individuals, not an anonymous group.
• On-site marketing —activities conducted directly on a store's website, such as dynamically displaying messages, product recommendations, and notifications.
  The result? Customers feel noticed, and their shopping experience becomes more personal and engaging.

Which online stores is Trustisto suitable for?

Trustisto is an ideal solution for online stores looking to increase sales and automate marketing activities. It's particularly well-suited to large e-commerce businesses that serve a broad customer base and require advanced personalization and data analysis tools.

Importantly, Trustisto isn't reserved exclusively for large players . Thanks to flexible pricing plans and an easy-to-use dashboard, the system can also be used by smaller stores just starting their e-commerce journey. For them, it can be a real breakthrough—a tool that allows them to build a competitive advantage from the very first steps.

Wondering if your company is ready for the next step? The answer might be a resounding yes. How many stores could significantly improve their results by implementing intelligent marketing automation? Maybe yours is one of them.

Trustisto marketing automation modules supporting sales

In today's e-commerce world, where responsiveness and accurate communication are crucial, Trustisto marketing automation modules are becoming invaluable support in increasing sales and building customer relationships. These are not just tools—they are a comprehensive solution that integrates diverse marketing strategies into a single, cohesive platform. This allows online stores to operate more effectively, faster, and more intuitively than ever before.

Trust Info: Customer Activity Notifications

Trust Info is a module that informs visitors in real time about other users' activity on the site. Messages such as:

• "5 people bought this product in the last hour"
• “Promotion ends in 10 minutes!”

They create a crowd effect and build a sense of urgency . These are subtle incentives that effectively motivate action – if others are buying, maybe it's worth hurrying up?

Trust Bar: information about promotions and events

Trust Bar is a dynamic bar displayed on the store website that informs about:

• current promotions,
• sales,
• important events,
• temporary shopping opportunities.

This ensures customers won't miss a single opportunity, and you can direct their attention exactly where you want it . This solution is especially effective during peak traffic periods like Black Friday or the holidays , when every second counts.

Trust Tab: Capturing Users' Attention

Trust Tab uses the browser tab title to attract the attention of a user who has left the page. Flashing messages such as:

• “Only 3 left!”
• “Hey, you forgot the basket!”

They act as a gentle reminder in a world full of distractions. This is often enough to get a customer to come back and complete their purchase .

Trust Overlay: Popups and Messages to Boost Conversion

Trust Overlay allows you to display popups and messages at the most appropriate times , such as:

• new user entry – welcome discount,
• the upcoming end of the promotion,
• free delivery reminder,
• information about limited product availability.

Thanks to precise targeting and personalization , these messages are relevant and unobtrusive – like a conversation with a good salesperson who knows what to say and when to make the customer make a purchasing decision.

Trust Mail: Personalized Email Marketing

Trust Mail is an advanced email marketing tool that allows you to:

• audience segmentation,
• content personalization,
• automatic reminders about viewed products,
• suggestions for similar articles,
• creating exclusive offers.

It's not only a way to increase sales, but above all, it builds loyalty . Customers appreciate it when a brand communicates with them as a person, not an email address .

Trust Recovery: Recovering Abandoned Carts

Trust Recovery is the answer to one of the biggest e-commerce problems – abandoned shopping carts . The module automatically sends messages to customers who haven't completed their purchases, offering, among other things:

• reminder about a product left behind,
• discount offer,
• recommendation of similar products,
• information about limited availability.

It's like a quiet voice saying, "Hey, you left something cool!" This allows you to recover lost business without having to invest in acquiring new customers.

Technologies and strategies used by Trustisto

In the dynamically evolving world of e-commerce, Trustisto stands out thanks to its intelligent blend of modern technologies and thoughtful strategies. The foundation of this innovative platform is two key elements: marketing automation and machine learning .

Thanks to these features, Trustisto not only streamlines promotional activities but also flexibly adapts to the individual needs of each online store. The result? Solutions that are scalable, modern, and above all, effective—they actually contribute to increased sales.

User identification and personalization of activities

Marketing effectiveness is primarily determined by user identification —that is, the ability to recognize who a customer is and how they behave in a store. Trustisto analyzes behavioral data to create messages and offers tailored to specific needs.

All data is sent to the Customer Data Platform , where it is processed and used for precise targeting. Example?

• A user is browsing sports shoes.
• The system recognizes his interest.
• Receives a personalized offer with a discount on the selected model.
• The chance of making a purchase increases and customer loyalty strengthens.

Personalization not only increases conversions, but also builds lasting relationships with customers.

Retargeting as the foundation of effective sales

Retargeting is one of the most effective strategies for winning back customers who have left a store without making a purchase. For Trustisto, it's one of three key pillars of its operations.

How does retargeting work in practice?

• The user abandons the shopping cart.
• The system sends a reminder or displays an advertisement with similar products.
• The customer returns to the store and completes the transaction.
• The store recovers potentially lost sales.

Every visit to the store gets a second chance - this is real value for your business.

Optimizing the customer journey in an online store

The customer journey isn't just about clicks and page transitions—it's an emotional journey that can be consciously shaped. Trustisto supports this process using techniques such as:

• Social proof – shows that other customers have just made a purchase.
• FOMO — creates a sense of urgency, e.g., by limiting the time of the offer.
• AI-powered recommendations – tailored to user preferences.
• Gamification elements – they engage and motivate to action.

The result? Greater engagement, faster purchasing decisions, and higher conversions.

Social proof and FOMO as techniques to increase conversion

In Trustisto's arsenal, social proof and FOMO are proven psychological techniques that effectively influence customers' purchasing decisions.

How do they work?

• Messages like “5 people are currently viewing this product” build trust.
• The information "Only 2 left" creates a sense of urgency.
• Appropriate placement and timing increase the effectiveness of the message.
• Conversion can increase by up to several dozen percent.

These are simple mechanisms that, when used sensitively, bring real results.

Using machine learning in marketing automation

Machine learning at Trustisto isn't just a buzzword, but a real tool that powers marketing automation. By analyzing massive data sets in real time, the platform can dynamically adapt:

• marketing messages,
• promotional offers,
• product recommendations,
• user purchasing paths.

It's like having a digital advisor who knows the customer's needs before they define them.

Effects?

• More effective marketing campaigns,
• lower customer acquisition costs,
• better shopping experience,
• greater user loyalty.

Is your marketing strategy already using the power of artificial intelligence?

Managing data and contacts in marketing automation Trustisto

In the dynamic world of e-commerce, effective data and contact management is not a luxury, but an absolute necessity. Trustisto not only collects customer information—it also enables intelligent use information in marketing activities. This allows online stores to better understand their audiences and engage with them in relevant, personalized communication .

The system offers advanced contact management tools that allow you to create marketing campaigns tailored to specific audiences. This not only increases effectiveness but also builds lasting customer relationships . Furthermore, real-time data analysis enables predicting purchasing behavior and quickly responding to user needs.

Customer Data Platform: customer segmentation and analysis

Customer Data Platform (CDP) is a powerful tool that allows you to not only collect data but, above all, transform it into specific marketing activities . This ensures that campaigns reach exactly where they need to – to the right people, at the right time.

The system enables customer segmentation based on their behavior, purchase history, and engagement level. Example applications include:

• Cart abandonment: automatic reminder campaign with a dedicated offer,
• Loyal customers: exclusive content and promotions for regular shoppers,
• New users: onboarding messages that introduce them to the brand and encourage them to make their first purchase.

This approach allows you to fully utilize the potential of the database and conduct activities that have a real impact on sales results.

Contact database management and communication personalization

At Trustisto, contact management isn't just about organizing data—it's a strategic tool for building effective communication . Thanks to features like filtering, tagging, and segmentation , you can create precise audiences and tailor your messaging to their needs.

Personalization of communication is now a standard expected by customers. Trustisto enables automatic customization of content in emails, notifications, and promotional offers based on user data. The results speak for themselves:

• More open messages – thanks to relevant titles and tailored content,
• Higher click-through rate – because the message responds to the recipient's real needs,
• Better conversions – personalization translates directly into sales.

It's an approach that can completely transform your marketing . And best of all, implementing such a strategy is easier than it seems .

Trustisto Integrations and Implementation

In the dynamic world of e-commerce, where every second can determine success, efficient system integration is not a luxury, but a necessity Trustisto comes in – a tool that significantly simplifies the implementation process. Thanks to ready-made integrations with the most popular sales platforms, Trustisto takes just a few moments to set up. No unnecessary formalities, no downtime – it simply works . And you can immediately take advantage of its advanced marketing automation features.

Integrations with e-commerce platforms and marketplaces

Trustisto cooperates (has integration) with the most popular e-commerce platforms , such as:

• IdoSell
• WooCommerce
• PrestaShop
• Shopify
• Shopper
• AtomStore
• Magento
• RedCart
• OpenCart
• KQS.store
• ShopGold
• Shoplo
• Sky-Shop
• and others.

Regardless of the engine your store runs on, Trustisto will adapt effortlessly . What's more, the integration itself is incredibly simple – in many cases, just a few clicks are enough to get everything up and running. No coding, no stress . In an age where customer needs change daily, this speed is a huge advantage.

Trustisto's billing model and interactive pricing

Flexibility is the foundation of Trustisto's pricing model . Costs depend on the number of sessions and selected features, which means:

• small online stores can start without large investments,
• medium-sized companies can scale their operations as they grow,
• large brands gain full control over costs and functionality.

Additionally, the interactive online pricing allows you to estimate the costs of using the platform yourself. There are no hidden fees, no surprises . You can plan your budget in advance and have full control over your expenses.

Quick installation and intuitive user panel

One of Trustisto's biggest advantages is its lightning-fast installation and intuitive user interface . You don't need to be a tech expert or spend hours configuring it. Just a few simple steps and you're done . You can get started right away and take advantage of the platform's full capabilities.

The administration panel has been designed with the user in mind:

• is clear and logical,
• enables quick creation of campaigns,
• allows for real-time analysis of results,
• facilitates the optimization of marketing activities.

This is real support for your team and a huge time saver.

User support and development

In the world of e-commerce, technology is only half the battle. The real strength lies in people – their knowledge, commitment, and desire to grow. That's why Trustisto prioritizes comprehensive user support and development, because without them, no platform truly functions well.

From the first login to advanced features, every step of working with Trustisto is a carefully considered process. We offer not only technical support but also a suite of tools that allow you to fully utilize the system's capabilities . And that's just the beginning.

One of the key solutions is OnBoarding Premium – a paid implementation service that allows for a quick and hassle-free start with Trustisto. Thanks to personalized support, new users can immediately customize the system to their needs and get started.

For those who want to stay ahead of the competition, we've prepared a pilot program . This not only gives you the opportunity to test new features before their official launch, but also to have a real impact on the development of the entire platform .

Technical support is one thing, but education is equally—if not more—important. That's why Trustisto offers a wide range of training courses and webinars that help you better understand the system and learn how to get the most out of it. It's an investment in skills that truly pays off .

Pilot Program and OnBoarding Premium

The Trustisto pilot program is a unique opportunity to be the first to experience the platform's new features. Participation is completely free, and participants benefit from:

• access to innovative features before their official implementation,
• the opportunity to share opinions and suggestions,
• real influence on the development of the system,
• active participation in improving the platform.

This is not a one-sided relationship – it is a true collaboration that benefits both parties.

OnBoarding Premium is the perfect solution for companies looking to get started with Trustisto without unnecessary complications. This service includes:

• dedicated caregiver,
• full support in system configuration – step by step,
• saving time and achieving full functionality faster,
• eliminating downtime and frustration at the start.

Premium support and customer training

premium support goes beyond a quick response to a request. It offers strategic advice that helps you maximize available features and achieve specific business goals. Every client receives:

• a dedicated account manager who knows the specifics of the company,
• individual approach and tailored recommendations,
• flexible support adapted to a dynamic environment,
• real support in business development.

In parallel, we conduct training for clients , which includes:

• basics of platform operation,
• advanced marketing automation techniques,
• practical applications of Trustisto tools,
• programs adapted to the level of advancement – ​​from beginners to experts.

Trustisto Training and Webinars

Trustisto training courses and webinars offer not only knowledge but also inspiration and practical tips . Each online meeting is an opportunity to see how specific tools work in practice and how they can support your marketing efforts.

We cover a wide range of topics:

• basics of automation,
• advanced personalization strategies,
• the latest trends in e-commerce,
• practical case studies and applications.

We organize webinars regularly , so you're always up to date. This isn't just one-time support – it's a continuous development path, with us supporting you every step of the way .

Benefits of implementing Trustisto in an online store

Implementing Trustisto in an online store isn't just another step in development—it's a true revolution in the approach to online sales. Thanks to advanced marketing automation , the platform has a real impact on increasing conversions , improving sales results, and building lasting customer relationships.

In today's highly competitive e-commerce world, effective communication and personalization are no longer optional—they're an absolute necessity. Trustisto addresses these needs by offering tools that not only streamline marketing efforts but also strengthen customer trust and loyalty —the foundations of any successful online sale.

Increase conversions and sales

The main goal of implementing Trustisto is to increase conversions and sales —and do so in a measurable way. Thanks to intelligent automation mechanisms, the system can precisely tailor offers to user behavior and preferences.

How does it work?

• The user browses a specific product – the system responds by displaying a personalized recommendation or a time-limited offer .
• Such actions speed up the purchasing decision and increase the value of the basket.
• They improve the overall shopping experience, which translates into a positive brand image.

The end result? Higher revenue, greater customer satisfaction, and a greater chance of customers returning to your store in the future.

Automation of marketing activities

In a world where every second counts, marketing automation is essential. Trustisto offers an advanced marketing automation system that enables automated, personalized, and effective campaign management.

Examples of automation applications at Trustisto:

• Automatic email reminders about abandoned carts – increase the chance of completing the purchase.
• Dynamic content on the website – tailored to a specific user in real time.
• Responses to customer actions – the system analyzes behavior and immediately adapts messages.

The benefits? Time savings, greater marketing efficiency, and the ability to focus on business development and building a competitive advantage.

Building customer trust and loyalty

In an age where customers have virtually unlimited choice, trust and loyalty are becoming key values. Trustisto supports building them through the use of social proof —social evidence that demonstrates that other customers have purchased a given product and are satisfied with it.

This works like a digital version of a recommendation from a friend – simple, yet incredibly effective. Furthermore, thanks to the personalization of communication , the customer feels noticed, understood, and appreciated – the foundation of any lasting relationship.

As Wojciech Grześkowiak , founder of Trustisto, emphasizes: "The key to success is authentic, valuable customer relationships." These relationships are what keep customers coming back, buying again, and staying with a brand for the long haul. And in the world of e-commerce, that's truly priceless.

Trustisto FAQ – Frequently Asked Questions and Answers

What are the most important features of Trustisto?

Users want to know exactly what Trustisto offers and how these tools can help with everyday marketing. And there are plenty of options. Here are the most important ones:

• Dynamic notifications about customer activity – e.g., information about recent purchases, which builds trust and increases conversion.
• Intelligent product recommendations – tailored to user behavior, increase basket value.
• Advanced retargeting mechanisms – allow you to recover abandoned carts and increase sales.

Example: You run a clothing store. You can display messages about other customers' recent purchases—this builds trust and effectively motivates action. Sometimes, a single nudge is all it takes for a customer to click "buy now."

How technical support and education work

Even the best tool won't work if you don't know how to use it. Trustisto understands this perfectly, which is why we offer comprehensive technical and educational support —from getting started to advanced marketing strategies.

At your disposal are:

• Webinars led by experts – discover best practices and inspiration.
• Detailed step-by-step instructions – easy to implement, even without technical knowledge.
• Individual consultations – tailored to the specifics of your store and business goals.

All this so that you not only know the platform's functions, but also know how to use them – effectively, creatively and to the benefit of your business.

What is Trustisto?

Trustisto is a marketing automation tool that increases online store sales through personalization and user behavior analysis. It allows you to create intelligent messaging, product recommendations, and retargeting campaigns. It works in real time and integrates with popular e-commerce platforms.

How does Trustisto work?

Trustisto tracks user activity in the store and displays relevant content based on this information—e.g., notifications, customer counters, and product recommendations. This increases engagement and the chance of conversion. Everything is automated, without the need for manual intervention.

Why use Trustisto?

Because it's a proven way to increase conversions and revenue without increasing your advertising budget. Trustisto automates marketing activities, increases trust in your store, and allows you to convince customers to make a purchase faster. This solution is especially useful in the dynamic digital world.

What features does Trustisto offer?

Trustisto offers features such as dynamic notifications, product recommendations, behavior analysis, automated retargeting campaigns, and A/B testing. It runs in the background and tailors messages to the user in real time. All of this can be configured from an intuitive dashboard.

What platforms does Trustisto integrate with?

Trustisto works with most popular e-commerce systems, such as Shopify, PrestaShop, Shoper, WooCommerce, and Magento. Integration is quick and requires no advanced technical knowledge. The tool also works with proprietary HTML/JS-based solutions.

Is Trustisto difficult to use?

No – the system was designed with ease of use in mind. Even those without technical knowledge can independently implement marketing activities and track results. The intuitive interface allows for quick access to key functions.

Does Trustisto affect website speed?

No – Trustisto is optimized to run smoothly and without impacting store performance. The scripts are lightweight, load asynchronously, and don't disrupt the user experience. They're also fully configurable to meet your needs.

How much does Trustisto cost?

Pricing depends on the selected package and store size. Trustisto offers several options tailored to different needs – from smaller e-commerce sites to large platforms. A free trial is also available to test the system.

What are the effects of implementing Trustisto?

Shops using Trustisto often see increased conversions, decreased cart abandonment, and greater customer engagement. The results vary by industry, but in many cases, ROI from the tool is achieved within the first month.

Does Trustisto support retargeting?

Yes – retargeting is one of the key features. The system allows you to create campaigns that remind customers about products they viewed but didn't purchase. These can be run both on-site and off-site – for example, through emails or integration with ads.

Can I test Trustisto before purchasing?

Yes, Trustisto offers a trial version so you can see how the system works in your store. It's a great way to see how effective the solution is without incurring any upfront costs.

How to start using Trustisto?

Simply create an account on the Trustisto website, choose the appropriate package, and add the script to your store. If necessary, you can access technical support or onboarding materials. The entire process takes just a few minutes.

Want to learn more?

Contact us and learn how to implement innovations in your online store.
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