Contents
Vinted – a popular platform for selling used products
What? Vinted is a popular platform for selling and buying used clothing and accessories, primarily between individuals. In this article, we examine whether it can be considered a marketplace and how the entire Vinted ecosystem works.
Why? More and more people and businesses are looking for alternative sales channels, and Vinted has gained immense popularity among users in Poland and Europe. It's worth understanding how this model works and whether it's possible to monetize it systematically.
Who is it for? Individuals, micro-entrepreneurs, and brands who want to explore the potential of selling second-hand clothing and explore opportunities for a presence on social commerce platforms.
What is Vinted and how does it work?
Vinted is one of the most popular marketplaces for selling and exchanging used clothing and other items. The site aligns with the sustainable fashion trend by giving clothes a second life and allowing users to both earn money and find unique products at attractive prices.
Vinted's history and development
Vinted is a platform that revolutionized the secondhand clothing market. Founded in 2008 in Lithuania , it has been growing rapidly ever since. It currently operates in 20 countries , including Poland, Germany, France, and the United States. This rapid growth demonstrates how effectively Vinted meets the needs of users worldwide.
What's behind the platform's success? The key success factors for this platform include:
- Innovation – Vinted not only allows you to sell and exchange clothes, but also introduces new functionalities that facilitate trading.
- Flexibility – the platform adapts to changing trends and user expectations.
- Promoting sustainable fashion – Vinted encourages the reuse of clothing, which is in line with the growing environmental awareness of consumers.
Vinted is not only a place to make deals, but also a community that inspires a more conscious approach to fashion.
The beginnings of the platform and its founders
Vinted was founded by Milda Mitkute and Justas Janauskas . The idea arose from a simple situation: Mitkute was moving and realized how many unused clothes were cluttering her closet. Together, she and Janauskas created a space where people could easily sell and exchange clothing, giving it a second life.
Their vision quickly became a reality. Vinted became a major player in the secondhand clothing industry, changing the way we think about fashion and consumption. It's proof that passion and determination can lead to the creation of something extraordinary.
Expansion into international markets
Vinted's expansion outside of Lithuania was a natural step. The platform quickly gained popularity in Europe and then entered the US market. Expansion into additional countries, such as Romania, not only increased its user base but also broadened the availability of unique products to customers in Poland and beyond.
Vinted's expansion strategy is based on:
- In-depth understanding of local markets – the platform analyzes the needs of users in different countries.
- Customizing the offer – Vinted introduces features and solutions that meet the specific needs of a given market.
- Building a strong community – users not only buy and sell, but also exchange experiences.
All signs point to Vinted continuing to grow . Its influence on the global secondhand clothing market is becoming increasingly evident.
How does Vinted work?
Vinted is a platform that's changing the way people buy and sell used clothing and accessories. Every user can for free , set a price, and manage transactions. It's a perfect solution for both those looking to organize their wardrobe and those looking for fashion gems at attractive prices.
Shopping on Vinted not only saves money but also offers the opportunity to find unique pieces that aren't available in mainstream chain stores. Furthermore, by using the platform, we support sustainable fashion . Is Vinted the future of secondhand clothing? Time will tell, but one thing is certain: the platform is already changing our approach to shopping and selling.
What can you sell on Vinted?
Although the platform is mainly associated with clothing, it also allows the sale of:
- accessories,
- footwear,
- cosmetics,
- other items related to fashion and beauty.
This makes Vinted a versatile tool for anyone looking to organize their wardrobe while also being eco-friendly. The platform has gained popularity thanks to its intuitive and clear interface, which makes selling and shopping quick and convenient. Listing an item takes just a few minutes – all you need to do is:
- add product photos,
- describe its condition and features,
- set a price,
- post an ad.
Vinted also offers a number of features that increase transaction security , such as a payment system and buyer protection, making it an attractive alternative to traditional selling methods.
What does the process of selling used clothing look like?
Selling clothes on Vinted is simple and accessible to everyone . All you need to do is:
- take some photos of the item,
- write a detailed description,
- set a price,
- post an ad.
Then, all that's left is to manage transactions, answer buyers' questions, and finalize the sale. Importantly, Vinted doesn't charge sellers a commission , which makes the platform even more attractive.
The intuitive interface means even those with no experience selling online will quickly find their way around the platform. Will this type of secondhand clothing trading become standard practice? It's possible. Vinted already offers sellers unique opportunities.
How to start selling on Vinted step by step?
Getting started on Vinted is quick and requires no specialized knowledge. All you need to do is:
- Create an account – this can be done via the mobile app or website.
- Post an ad – add good quality photos, a detailed description and price.
- Actively manage transactions – answer buyers' questions and ensure positive communication.
The better you present your product, the greater your chances of a quick sale. For many people, Vinted is not only a way to get rid of unwanted items but also an additional source of income .
Shopping on Vinted: what to look out for?
Vinted is a great place to find unique clothes , but there are a few rules to remember to avoid disappointment:
- Carefully analyze the photos and description to make sure the item meets your expectations.
- Check the seller's reviews – this will help you assess their credibility.
- Ask questions – inquire about the item's condition, dimensions, and any defects.
Thanks to these principles, shopping on Vinted can not only be satisfying but also support conscious and sustainable fashion . Will this become a new trend? Time will tell, but one thing is certain: Vinted offers fashion lovers unique opportunities.
The most important features of the platform
Vinted is a modern sales platform that enables convenient and secure buying and selling of used clothing. Thanks to innovative solutions, it supports the idea of sustainable fashion and simplifies everyday transactions. What makes it stand out from other platforms?
Vinted mobile app – convenience and functionality
The Vinted mobile app is a comprehensive tool for anyone who wants to sell and buy clothes from the comfort of their home. It offers:
- Quickly list items – the intuitive interface allows you to add an offer in just a few moments.
- Advanced search filters – enable precise matching of offers to individual preferences.
- Personalized notifications – inform you about new offers and news, allowing you to react quickly.
- Direct communication – users can easily contact each other regarding transactions.
These features make the Vinted app significantly easier to use when trading second-hand clothing and could become a standard in the industry.
Vinted Wallet – safe and convenient payments
Vinted Wallet is an internal payment system that simplifies and secures transactions. Its main advantages include:
- Direct storage of funds – money from sales goes directly to the user's wallet.
- Possibility of reusing funds – the money earned can be spent on subsequent purchases.
- Easy withdrawal to bank account – users can transfer funds to their account at any time.
- Transaction security – eliminating intermediaries reduces the risk of unsuccessful payments.
This solution gives users full control over their finances and increases the convenience of using the platform.
Vinted Buyer Protection – transaction security
Vinted's Buyer Protection program provides users with financial security in the event of an order issue. Its main principles are:
- Refund – If the purchased item does not match the description, the buyer can apply for a refund.
- Transaction monitoring – every operation is supervised, minimizing the risk of fraud.
- Customer support – in case of any problems, users can count on the help of the Vinted team.
Thanks to this solution, the platform builds trust and encourages new users to use its services.
What fees do buyers pay?
Vinted is one of the most popular platforms for buying and selling used clothing and accessories. While browsing offers is free, buyers must be aware of additional fees. The site charges a commission of 2.90 PLN + 5% of the order value . Fortunately, the maximum fee does not exceed 15 PLN , which is beneficial for larger purchases.
These fees are no accident – they're part of Vinted's business model. They enable the platform to function and ensure secure transactions . For buyers, this means additional costs must be added to the item's price. Does this influence purchasing decisions? That's a matter of personal preference. However, one thing is certain – knowing how commissions are calculated allows you to better plan your purchases and avoid unpleasant surprises.
Is selling on Vinted free?
Yes! Sellers don't pay any fees. You can list your clothes and accessories at no extra cost, making Vinted a great place to get rid of unwanted items and earn a few bucks.
A good example is Dorota Kotas , a Polish writer who revealed that she earns more selling clothes on Vinted than writing books. This shows that the service can be not only a way to organize your wardrobe but also a real source of additional income . Will Vinted become a new way of earning money for many users? Time will tell. However, the lack of fees for sellers definitely increases the platform's appeal.
Security and user concerns
Vinted prioritizes the security of its users, but like any online platform, it's not immune to threats. Scams, technical errors, and data protection issues are just some of the issues users may encounter. In this section, we'll discuss the most common challenges and offer tips on how to avoid them.
The most common scams and how to avoid them
Vinted's popularity attracts not only honest users but also fraudsters. Among the most common threats are payment scams and fake sales offers . How can you protect yourself from them?
To minimize the risk of fraud, it is worth following a few rules:
- Only use official payment methods available on the platform – avoiding transactions outside of Vinted significantly reduces the risk of fraud.
- Check the profiles of sellers and buyers – opinions and ratings from other users can say a lot about their credibility.
- Be wary of offers that seem too attractive – if something looks like the opportunity of a lifetime, it could be a scam.
Awareness of risks and caution are the best protection. Will Vinted introduce additional security mechanisms? Time will tell. The better we understand the principles of secure transactions, the more difficult it is to deceive us.
Technical problems reported by users
Security isn't the only issue – users also frequently complain about technical issues . The most common include:
- Application slowdowns – long page loads and delays in operation.
- Problems searching for offers – incorrect results or no available products displayed.
- Difficulties in finalizing the transaction – payment errors or lack of purchase confirmation.
A well-functioning app is essential for a comfortable experience. It's no wonder, then, that users regularly report issues to the support team. Although the Vinted team strives to respond to requests, some complain about long wait times for resolution or a lack of response .
What's next? Will Vinted improve the stability and performance of its app? Will future updates bring real improvements? Technology reliability is key to the platform's success , and its continued development will directly impact the user experience.
Vinted Community and Impact
Vinted isn't just a platform for selling and buying used clothes—it's a vibrant community that connects people around the world. With over 75 million users, it has become a symbol of a modern, conscious, and sustainable approach to fashion. This huge user base demonstrates that more and more people are choosing responsible shopping and seeking alternative forms of consumption.
However, Vinted isn't just about statistics – it's primarily about people actively exchanging clothes, giving them a second life. The platform not only promotes an ecological approach to fashion but also builds connections between users from different countries. Will it become a global leader in the sustainable consumption movement? Time will tell. One thing is certain – the Vinted community is already having a real impact on the future of the fashion industry.
User community in Poland
Poles play a significant role in the international Vinted community. In Poland, as in other countries, the platform has gained popularity thanks to its intuitive user experience and lack of seller fees . This makes it an ideal solution for those who want to not only get rid of unwanted clothes but also profit from them conveniently.
But Vinted is more than just commerce—it's also an opportunity to participate in the global movement for sustainable fashion . Thanks to the platform, Poles can:
- establish contacts with users from other countries,
- exchange inspirations,
- discover new trends,
- actively support the development of the platform.
The involvement of the Polish community already plays a significant role in Vinted's success in the domestic market. Will it continue to grow? That depends on users and their activity.
Vinted a zero waste idea
Vinted isn't just a marketplace—it's also a key player in promoting the zero-waste . The ability to sell and buy secondhand truly contributes to reducing textile waste. At a time when more and more people are concerned about the environmental impact of their consumption choices, Vinted is becoming a natural choice for those who want to shop responsibly.
Market competitors, such as Zalando with its "Pre-owned" , show that the zero-waste trend is gaining momentum. However, Vinted, as a platform entirely dedicated to second-hand clothing, has the potential to set the direction for the entire industry.
| Platform | Main approach |
|---|---|
| Vinted | Complete focus on used clothing |
| Zalando Pre-owned | An addition to the main range of new clothing |
Will Vinted become a leader in the zero-waste movement? We'll see. One thing is certain: its impact on reducing textile waste is already enormous.
Competition and alternatives to Vinted
The secondhand clothing market is growing rapidly, and with it, new platforms are emerging to compete with Vinted. Each offers unique features and sales approaches, attracting different user groups. One of the most serious competitors is Zalando Pre-owned , which has introduced a section dedicated to selling secondhand clothing. This strategic move aligns with the growing trend of sustainable fashion and poses a direct challenge to Vinted.
Zalando, known for its wide selection of clothing and accessories, has expanded its operations to include circular fashion. This allows users to sell and buy clothes on the same platform, enjoying the convenience and security of a renowned brand. This is a great option for those who want to combine their new and used clothing purchases in one place.
Depop and Poshmark are gaining popularity . Each has its own unique character and attracts a different group of users:
- Depop – the perfect destination for vintage and streetwear enthusiasts. The platform promotes creativity and individuality.
- Poshmark is a great option for those looking for affordable luxury brands. It also offers social features that facilitate interaction between buyers and sellers.
The used clothing market is becoming increasingly competitive, meaning Vinted must constantly innovate to maintain its leadership position. Will it manage to rise to the challenge and continue to dominate? Time will tell . One thing is certain: more competition means better options for consumers.
Zalando Pre-owned and other sales platforms
Besides Vinted, one of the larger players in the used clothing market is Zalando Pre-owned , which offers a viable alternative to Vinted. Zalando, known for its vast selection of clothing, has entered the world of circular fashion by launching a "Pre-owned" section. This allows users to sell and buy used clothing on the same platform, which not only increases convenience but also builds trust in the transaction.
Zalando Pre-owned offers clothing sales directly on the platform, which is a great option for those who already use Zalando to buy new clothes. It's part of the company's broader strategy to promote sustainable fashion and reduce textile waste. In this way, Zalando not only responds to customer needs but also aligns with global environmental trends.
Depop and Poshmark are other platforms gaining popularity by offering unique features tailored to different user groups:
- Depop – attracts a younger generation who appreciate originality and vintage style.
- Poshmark – a place for people looking for designer clothes at attractive prices, with additional social features.
Circular fashion is gaining importance, and platforms like Vinted and Zalando Pre-owned must constantly adapt to consumer expectations. Will they be able to maintain their position and meet growing competition? We'll see . One thing is certain: competition drives innovation and provides users with an ever-increasing number of great options.
Controversies and legal regulations
In 2024, the Lithuanian Data Protection Authority imposed €2.3 million fine Vinted for violations related to the processing of user data. This decision sparked a widespread debate about the security of personal information in the digital space. As one of the most popular online marketplaces, Vinted has faced consequences for inadequately protecting its customers' data.
This was one of the highest fines imposed on e-commerce platforms in the region, demonstrating how seriously regulators take privacy issues. In response to the regulator's decision, Vinted announced the implementation of new security procedures . Will these measures be enough to rebuild user trust and prevent similar problems in the future? This remains an open question. However, one thing is certain: protecting personal data is a significant challenge for every online platform today.
Vinted fined for data protection violations
Following a thorough investigation, the Lithuanian Data Protection Authority fined Vinted €2.3 million for violations related to the processing of user information. This case highlighted the growing importance of privacy protection in the digital world, especially for platforms that collect and analyze vast amounts of data about their customers.
The investigation revealed that Vinted failed to meet data protection requirements, resulting in one of the highest fines in the region. In light of this, the company announced changes to its security procedures to prevent similar issues in the future. However, with users increasingly conscious of privacy, tech companies must continually raise their data protection standards.
User Opinions and the Future of the Platform
Headquartered in Vilnius with offices in Berlin, Prague, and Warsaw, Vinted
User opinions about the platform are divided:
- Positive reviews – users appreciate the intuitive interface and the ability to sell used clothing at no extra cost.
- Critical voices – there are allegations regarding problems with data protection and customer service .
In response to these concerns, Vinted has allocated one million euros to improve its security systems, with the aim of increasing user trust and providing them with better data protection.
Vinted's future depends on adapting to changing market demands and rising user expectations. Will the platform maintain its leadership position in the used clothing industry while simultaneously meeting increasingly stringent data protection standards? This remains an open question. One thing is certain: innovation and customer trust will be paramount to the platform's continued success.
Vinted FAQ – Frequently Asked Questions and Answers
What is Vinted and what is it for?
Vinted is an online platform for selling, buying, and exchanging clothes, shoes, and accessories, primarily used. The service operates as a marketplace, connecting people looking to get rid of unwanted items with those looking for bargains. The app and website are available on both mobile and desktop devices.
How to sell on Vinted?
To sell on Vinted, you create an account, add photos and a product description, set a price, and post an ad. Potential buyers can place offers or buy the item immediately. After the transaction, simply ship the item according to the app's instructions.
Is using Vinted free?
Yes, listing ads on Vinted is free. The platform doesn't charge a commission on sales, but buyers can pay a small fee for buyer protection. Users can also take advantage of paid options to promote their ads.
How does buyer protection work on Vinted?
Buyer Protection provides a refund if there are any issues with your order, such as if the item doesn't arrive or doesn't match the description. The protection fee is added to the purchase price and also covers transaction fees and Vinted support.
What payment methods are available on Vinted?
On Vinted, you can pay using your credit card, Apple Pay, Google Pay, or funds from your Vinted wallet. All payments are processed within the platform, ensuring secure transactions.
How does shipping work on Vinted?
After selling an item, the seller receives a shipping label from Vinted and must drop off the package at the selected location. The system automatically selects the cheapest shipping method available. The buyer can track the package in the app.
Can I return products on Vinted?
Returns aren't allowed on Vinted by default, as the platform operates on a C2C model. However, you can report a problem within two days of receiving your shipment if the item doesn't meet the description. You can then return it for a refund.
How does ad promotion work on Vinted?
Users can purchase a "highlight" feature to help their listing appear higher in search results. They can also use the "boost" feature, which increases the listing's visibility for three days.
Can I sell new products on Vinted?
Yes, Vinted allows the sale of both used and new products, as long as they are for personal use. The platform is not intended for professional sellers or commercial businesses.
How to delete an account on Vinted?
To delete your account, go to your profile settings and select "Delete Account." All active ads must be terminated beforehand. Once your account is deleted, your data will be permanently deleted after 30 days.
What products are prohibited on Vinted?
Vinted prohibits the sale of counterfeit products, food, used cosmetics, medicines, weapons, and other items prohibited by the rules. Reported ads may be removed by the administration.
Why was my ad deleted?
Your listing may be removed if it violates Vinted's policies—for example, if it features prohibited products, contains profanity, or contains inappropriate photos. The reason for removal is usually indicated in a message from the Vinted team.
Can prices be negotiated on Vinted?
Yes, buyers can send price offers to sellers. Sellers can accept, reject, or propose a different price. Negotiations take place directly in the app.
Does Vinted only operate in Poland?
No, Vinted is an international platform available in many European countries, including Germany, France, Spain, and the Baltic states. This allows users to sell and buy abroad.
Can I buy without creating an account?
No, you need a user account to buy or sell on Vinted. Registration is free and only takes a few minutes.
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Marcin Stadnik
e-commerce
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).


