What is Amazon Marketplace?

Amazon Marketplace is a global marketplace that allows independent sellers to offer their products to millions of customers worldwide. It operates a third-party selling , meaning sellers can independently manage their listings, set prices, and choose fulfillment methods.

Amazon Marketplace allows businesses to sell their products on the same terms as Amazon itself. Sellers can use their own logistics or opt for Fulfillment by Amazon (FBA) , which involves warehousing, packaging, and shipping goods by Amazon.

Registering on Amazon Marketplace is relatively simple – just create a seller account, add a listing, and start selling. The platform offers access to marketing tools, sales analytics, and support for various markets, making it one of the most popular online selling destinations.

Amazon Marketplace is available in many countries, and its global reach allows sellers to reach a broad customer base. Thanks to the automation of sales processes and integration with other distribution channels, the platform has become a key element of many companies' sales strategies.

What is Amazon Vendor?

Amazon Vendor is a collaboration model for manufacturers and distributors who sell their products directly to Amazon. In this model, Amazon acts as a wholesale buyer, purchasing goods from suppliers and then selling them on its platform.

Sellers in the Amazon Vendor Program receive an invitation to collaborate directly from Amazon, meaning not everyone can join. Under this model, Amazon controls pricing, logistics, promotions, and customer service.

The main advantage of being an Amazon Vendor is the ability to use the prestigious "Sold and Shipped by Amazon" , which builds customer trust and increases sales opportunities. Amazon also provides extensive marketing opportunities, such as access to exclusive advertising tools and loyalty programs.

Amazon Vendor is a popular solution among large brands that want to automate sales and focus on production while leveraging Amazon's potential for large-scale distribution.

What are the benefits of selling on Amazon?

Amazon is one of the largest marketplaces in the world, offering sellers a range of benefits and simplifications in running their businesses. Thanks to its global reach, advanced marketing tools, and logistics support, selling on Amazon can significantly increase business revenue.

• Global reach – Amazon allows you to sell in multiple countries, allowing you to reach millions of potential customers around the world.
• Logistics support (FBA) Fulfillment by Amazon service allows you to store, pack and ship products without having to process orders yourself.
• Customer Trust – Products sold on Amazon or by verified sellers enjoy greater consumer trust.
• Advanced marketing tools – the ability to use Amazon Ads , PPC ads, and promotional programs that increase product visibility.
• Omni-channel sales options – Amazon offers solutions such as Multi-Channel Fulfillment (MCF) that allow you to sell outside the platform.
• Ease of entry – quick registration and account setup process allows sellers to get started quickly.
• Prime Program – the ability to sell products through Amazon Prime increases the chances of faster order fulfillment and better conversions.
• Flexible sales models – choose between selling as an Amazon Seller (Marketplace) or Amazon Vendor (wholesale to Amazon).
• Customer service – Amazon offers seller support and a consumer protection system, which increases the credibility of the offer.
• Data analysis and reporting – advanced analytical tools help optimize sales and adapt strategies to customer behavior.

Thanks to these benefits, Amazon is one of the most frequently chosen sales platforms, enabling effective business scaling in the international market.

What promotions does Amazon offer to new sellers?

Amazon regularly offers special promotions for new sellers, designed to make it easier to get started and attract more businesses to sell on the platform. These offers help new users reduce their startup costs and increase their sales faster.

• 0% commission for the first three months (or 6 months) – Amazon offers new sellers a commission waiver on sales in selected product categories, allowing them to increase their margins.
• FBA Bonuses – New sellers using the Fulfillment by Amazon (FBA) can count on discounts on warehousing, packaging, and shipping.
• Free support from dedicated advisors – new users can benefit from the help of Amazon experts who will help them set up their account, optimize offers, and choose a sales strategy.
• Free analytical tools – access to professional sales reports and statistics allows you to better monitor results and optimize your marketing strategy.
• Amazon Ads Discounts – The platform offers special promotions on PPC ads, allowing new sellers to promote their products more effectively.
• Exclusive promotional offers – Amazon offers new sellers the opportunity to participate in special sales events like Prime Day and Black Friday , which increases the chances of acquiring customers.
• Easier brand registration with Amazon Brand Registry – new sellers can secure their products and brand on the platform faster.
• First 6 months – no subscription – new sellers can take advantage of a 6-month period when they do not pay for a subscription.

With these promotions, Amazon encourages new sellers to start their business on the platform and makes it easier for them to take their first steps in the world of digital selling.

How to start selling on Amazon?

Entering Amazon is a great opportunity to expand your sales, but it requires proper preparation and familiarity with the platform's processes. Here are the detailed steps you should take to successfully start selling:

1. Register a seller account

To start selling on Amazon, you need to create a seller account on Amazon Seller Central . The platform offers two selling plans:

• Individual plan – for sellers with a smaller number of transactions (less than 40 per month), paying a commission for each sale.
• Professional plan – for larger sellers, with a monthly subscription and access to advanced tools.

2. Adding products

After creating an account, the next step is to create product offers . It's worth ensuring:

• Professional product photos that comply with Amazon guidelines.
• Optimizing titles and descriptions for SEO and conversions.
• Adding EAN, UPC or ASIN codes that identify products in the Amazon system.

3. Choosing a logistics model

Amazon offers two order fulfillment models:

• Fulfillment by Amazon (FBA) – Amazon handles the warehousing, packaging and shipping of products, which makes offers more attractive.
• Fulfillment by Merchant (FBM) – the merchant handles shipping and returns independently.

The choice of logistics model influences delivery time, costs and customer service .

4. Product promotion

Amazon offers many marketing tools to help increase the visibility of your listings:

• Amazon Ads – PPC advertising campaigns that improve product positioning.
• Amazon Vine Program – allows you to get authentic reviews from verified customers.
• Promotions and coupons – special offers to increase sales.

Selling on Amazon requires careful preparation, but with the right strategy it can deliver significant benefits and global reach.

To sum up, why is it worth joining the Amazon marketplace?

Amazon Marketplace is one of the largest and most profitable e-commerce platforms in the world, offering sellers access to millions of potential customers. Thanks to its global reach and ready-made infrastructure, entrepreneurs can sell their products without having to invest in their own online store.

The Fulfillment by Amazon (FBA) program enables efficient logistics, including warehousing, packaging, and shipping, making it significantly easier to scale your business. Additionally, selling on Amazon builds trust with customers who are more likely to buy from trusted sellers in a familiar environment.

The platform also offers analytical and advertising tools to help optimize offers and increase sales. It's a perfect solution for both small businesses looking to quickly launch online sales and large brands planning to expand into international markets.

What markets can Polish entrepreneurs sell on?

Polish sellers have the opportunity to offer their products in numerous international markets through the Amazon platform, allowing them to reach customers in countries such as:

Available Amazon marketplaces for Polish sellers: UK, Germany, Austria, Switzerland, France, Italy, Spain, Netherlands, Sweden and others.

By registering a seller account on Amazon, Polish entrepreneurs can choose which of the available markets they want to sell on. However, it's worth remembering that selling on international markets requires meeting certain legal and logistical requirements , such as VAT registration in individual countries and adapting their offerings to local regulations and consumer preferences .

Thanks to Amazon's global reach , Polish sellers have the opportunity to significantly expand their business and reach millions of customers around the world .