Zalando accelerates growth and expansion into new markets
What?
Zalando has announced a new strategy to accelerate growth and expand into new markets, seeking to strengthen its position as a leader in the digital world.
Why?
The company intends to capitalize on the growing demand for online shopping and strengthen its offerings through innovative technological solutions and new business models.
Who is it for?
Retailers, fashion brands, logistics partners, and customers using the Zalando platform.
Zalando's expansion and growth strategy
Development of infrastructure and logistics
Zalando is focusing on developing advanced logistics infrastructure to optimize delivery and returns processes. Investments in fulfillment centers and warehouse automation are expected to shorten order fulfillment times and increase customer service efficiency. The company also plans to implement new technologies, such as AI and data analytics, to further improve demand forecasting and inventory management.
Expanding the fulfillment network
Zalando is expanding its fulfillment network, enabling brands and retailers to leverage their warehouses and distribution systems. The Zalando Fulfillment Solutions (ZFS) offers retailers the opportunity to leverage Zalando's infrastructure, accelerating deliveries and streamlining logistics. This allows customers to expect even faster and more predictable order fulfillment times.
Expansion into new markets
The company intends to expand its operations into additional European markets, enabling sellers to reach new customers. The expansion encompasses both Western Europe and the emerging markets of Central and Eastern Europe. This will allow local brands to increase their digital presence and gain access to Zalando's global customer base.
Collaboration with new brands
Zalando is intensifying its collaborations with fashion and beauty brands to expand its offerings. The platform is focusing on developing a partnership model that allows companies to sell directly, with greater control over pricing and inventory. New brands can benefit from Zalando's extensive distribution network and advanced analytical tools for monitoring sales and customer behavior.
Technologies supporting development
Zalando is investing in modern technologies to optimize shopping processes and improve user experiences. Artificial intelligence, offer personalization, and augmented reality (AR) will enable products to be better tailored to customer expectations. This strengthens Zalando's position as a leader in the digital world.
Zalando's expansion strategy is based on logistics integration, innovative technologies and expanding the platform's reach, which opens up new opportunities for sellers and customers across Europe.
What are the benefits for e-commerce and users?
- Companies : Opportunity to reach new customers and use Zalando's advanced logistics infrastructure.
- Consumers : Faster deliveries, a wider selection of products and better personalization of the offer.
- Market : Increased competitiveness in the digital world and new opportunities for fashion brands.
How can companies prepare for Zalando's expansion? Here's a list of relevant steps:
- Choosing the right e-commerce advisor.
- If you operate in the fashion industry – enter the Zalando marketplace .
- Choosing a sales strategy and adapting the offer to the requirements of the Zalando platform.
- Optimizing sales strategy and adapting the offer to the requirements of the Zalando platform.
- Investing in fulfillment technologies that will streamline the delivery and returns process.
- Building a strong presence in the digital world through marketing and SEO activities.
- Consider an omni-channel sales model to increase customer reach.
Write to us and learn how to adapt your sales strategy to dynamic market changes.
Read other news about innovation in the digital world.
Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
