The secondhand market is moving beyond niche and into the mainstream of online shopping. Discover what's driving re-commerce, why reverse logistics is becoming crucial, and how companies can turn returns and refurbished products into real profits.
Google results can fluctuate from day to day, but when visibility begins to fluctuate, it's usually due to a major algorithm update. In this article, we'll show you how to distinguish the effect of an update from a technical issue, what most often causes declines in online stores, and how to analyze your Search Console data step-by-step to implement a sound recovery plan without panicking.
Canonical is one of the most important signals that organizes Google's index for online stores – and an error in this case can reduce the visibility of categories and products. Google has confirmed that canonical can also be set via JavaScript, provided it's consistent and doesn't conflict with any signals. In this article, I show when it makes sense, where the potential pitfalls are (SPA, filters, parameters), and how to verify that Google is selecting the correct URL version.
Are your online store sales not growing, even though traffic is high? It's usually not "bad luck," but rather bottlenecks hidden in the data and the purchase path. In this article, I'll show you step-by-step e-commerce analysis: how to check your funnel, assess traffic quality, improve product pages, simplify your cart and checkout, and boost retention. At the end, you'll also find practical tips on how to approach this with the help of Digital World services—no-frills, with priorities and specific implementations.
In 2025, customer loyalty has become conditional: a staggering 98% of shoppers admit they might switch brands if something "goes wrong." We've gathered key findings from the e-Izba report and translated them into specific e-commerce actions: from checkout and payments, through after-sales service, to smart automation. Find out how to build retention in 2026 without making sales dependent on constant discounts.
SEO and PPC are two key marketing strategies that help increase your visibility in search results. SEO is a long-term process that generates organic traffic, while PPC provides immediate results but requires a fixed budget. Understand the benefits of each and how they can support your online marketing efforts.
Ago, Shein and AliExpress are also gaining strength in Poland, and the industry is saying bluntly: the competition is uneven, as some non-EU retailers operate under different cost and regulatory constraints. As a result, local stores are under pressure on margins, investments, and prices. What exactly is this gap, what changes is the European Union planning, and what can online sellers do now to maintain their advantage?
Want to increase sales in your online store? With edrone, it's possible! Learn how marketing automation, personalized campaigns, and product recommendations can support your business growth. Read how to easily implement edrone and improve the effectiveness of your marketing efforts.
What? This article is a comprehensive guide to an effective e-commerce content marketing strategy—with a particular focus on the role of the store blog. We show you how to plan, create, and distribute
Klarna's Agentic Product Protocol is the new data standard for AI-driven shopping. Find out what this means for online stores and how to prepare.
Content-driven SEO in 2025 focuses on real value: author experience (EEAT), alignment with intent, and data-driven engagement. In this article, I present the pillars of this strategy, a practical implementation plan, and tips for writing content ready for AI-powered results. If you want to consistently increase visibility and conversions, this material is for you.
Manually retyping data between Subiekt and the online store quickly leads to errors, delays, and lost sales. Integrating IdoSell with Subiekt GT and Subiekt Nexo via IdoSell Bridge allows you to synchronize key areas: products, inventory, prices, and orders, ultimately streamlining fulfillment, streamlining processes, and scaling e-commerce more easily. In this article, we show you how to approach implementation, what to watch out for, and which elements provide the greatest return on automation.