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marketing automation

Analysis of Dealavo's role in market data collection structures

What? Dealavo is a platform for price monitoring, market analysis, and automation of pricing processes in online sales. The tool allows you to track competitor price changes, product availability, promotions, and positioning

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Marcin Stadnik 2026-05-18
SEO

The Hidden Reason You're Losing Customers: Check Your Core Web Vitals

Core Web Vitals is not just a technical report for developers, but a real signal of a website's quality from a user's perspective. In this article, we explain what LCP, INP, and CLS metrics are, and why they can be

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Marcin Stadnik 2026-05-18
news

E-commerce Barometer April 2026 – cross-border exceeds 20% and Polish online trade continues to grow

April 2026 brought a natural cooldown after a record-breaking March, but the Polish digital world continues to maintain a solid growth rate. Foreign sales are particularly noteworthy, accounting for over 20% of Polish turnover

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Marcin Stadnik 2026-05-17
marketing automation

Szpiegomat – Competition monitoring and e-commerce pricing automation in Poland and Europe

What? Szpiegomat is a platform for competitor price monitoring, pricing intelligence, and price automation in online sales. The system analyzes data from marketplaces, price comparison sites, and online stores, and then helps manage them

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Marcin Stadnik 2026-05-13
news

Historic result of Polish e-commerce – Base Index at the highest level in history

Record-breaking Base Index results for Polish e-commerce! March 2026 brings a dynamic 17.7% increase in online sales, and international sales are growing at a dizzying pace. What does this mean for your business? Read more

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Marcin Stadnik 2026-05-01
strategy

Eco-marketing or greenwashing? Learn how to maintain customer trust

In 2026, customers will say "I'm checking" more often than ever. One mistake in environmental communication can cost your store not only a loss of trust but also significant financial penalties. Do you know where

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Marcin Stadnik 2026-04-30
news

Pigu and IdoSell have launched a new integration. This solution could transform your daily sales experience

The new IdoSell and Pigu integration isn't just a technical connection, but a real change in the daily management of marketplace sales. In this article, we show where companies most often waste time and margins, and

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Marcin Stadnik 2026-04-15
news

Is the era of local sales ending? Base Index report shows cross-border strength in February

E-commerce growth in 2026 will no longer stem from price increases, but from increasing the number of orders and the development of foreign sales. Base Index data clearly shows that cross-border is becoming one

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Marcin Stadnik 2026-04-02
news

IdoSell Sold? What Does This Mean for the E-Commerce Market?

MCI Capital has sold its shares in the IAI Group, owner of the IdoSell platform. The transaction, valued at approximately PLN 470 million, could impact the development of e-commerce technologies and the direction of changes in online sales.

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Marcin Stadnik 2026-03-27
e-commerce

Next-generation on-site marketing. How is DropUI revolutionizing sales in the IdoSell ecosystem?

In an era of rising advertising costs, the battle for customers is spilling over directly onto your website. Did you know that aggressive pop-ups can do more harm than good? Discover how, thanks to intelligent tools

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Marcin Stadnik 2026-03-10
e-commerce

No more eco-fraud! New DUH regulations target fraudulent e-commerce. Is your store safe?

Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental declarations is coming to an end. New regulations and court rulings are forcing

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Marcin Stadnik 2026-03-09
AI – Artificial Intelligence

OpenAI Tests Ads in ChatGPT – Will Sponsored Content Appear in AI?

OpenAI is exploring the possibility of introducing advertising into ChatGPT. If sponsored replies are introduced in AI systems, it could significantly change the way information is searched and how marketing is done in the digital world. For businesses, it means

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Marcin Stadnik 2026-03-04
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