e-commerce
E-commerce in Europe: one EU, many markets. How to prepare a Polish store for expansion?
The EU's single market doesn't mean one simple online sale. Differences in payments, delivery, law, and customer expectations make Europe a patchwork of markets. Discover what's really blocking cross-border expansion, what data demonstrates the potential, and how Polish sellers can leverage these differences to their advantage.
Marcin Stadnik
2025-12-24