Alza marketplace – a consideration for a cross-border e-business strategy. What? Alza is the e-commerce market leader in the Czech Republic and one of the largest marketplaces in Central Europe. It offers a wide range of products – from electronics to everyday products – and enables companies from…
What is the VirtueMart online store platform and how does it work? What? VirtueMart is a free e-commerce extension built for the Joomla content management system. Why? Because it allows you to transform a Joomla-based website into a functional online store. Who is it for? For businesses, developers, and website administrators,…
Online Store Traffic Sources What? Online store traffic can come from various sources – organic (SEO), paid (Google Ads, social media), direct, referral, or email marketing. Effective traffic acquisition is key to increasing sales. Why? Consciously managing traffic sources…
OLX – is this classifieds platform suitable for online stores? What? OLX is the most popular classifieds platform in Poland, enabling both individuals and businesses to sell. More and more stores are using it as an alternative channel to reach customers. Why? OLX offers…
BaseLinker (new name BASE) – comprehensive online sales management; Baselinker as OMS (Order Management System) What? BaseLinker – after changing its name to Base – is an online sales management platform, a so-called OMS system that integrates online stores, marketplaces, courier and accounting systems…
Amazon Marketplace is growing in Europe – what does this mean for the digital world? What? Amazon is expanding its presence in Europe, increasing the number of users and sellers in markets like Germany, France, Italy, and Spain. The platform is investing heavily in logistics and local…
tim.pl – B2C, B2B, and marketplace in one? What? TIM.pl is the largest Polish e-commerce platform for the electrical engineering industry, increasingly operating in a marketplace-like model. It enables the sale of products from multiple suppliers in one place. Why? The platform combines traditional commerce with modern…
Amazon Easy Ship – a logistics service for sellers. What? Amazon is introducing a new Easy Ship service designed to simplify the order fulfillment process for sellers. The service allows for automated shipping without the need for Amazon FBA. Why? Easy Ship aims to increase…
Kaufland is discontinuing its fulfillment service in Germany – what does this mean for retailers? What? Kaufland announced the discontinuation of its fulfillment service in the German market, which previously allowed retailers to store, pack, and ship goods directly from the marketplace's logistics centers. Why? The company cites the decision as operational optimization…
What? Zalando is one of the largest marketplace platforms in Europe, specializing in clothing, footwear, and accessories. The service connects brands and sellers with millions of customers, enabling them to sell online in multiple countries. Why? Zalando provides an extensive logistics infrastructure,…