Skroutz – a Greek marketplace and its capabilities. What? Skroutz is a popular marketplace from Greece, also gaining importance in international expansion strategies. The platform combines the functions of a price comparison website and an online store. Why? Skroutz can be an interesting sales channel for companies planning to enter the market…
Decathlon: History, Offerings, and InnovationsWhat? Decathlon is expanding its marketplace by allowing other sellers to offer products on its platform. This article explains how this model works and whether it's worth using.Why? A well-known brand's presence on the platform can help build trust and…
Google is introducing advanced AI features in its Shopping tab. What? Google is implementing new artificial intelligence (AI)-powered features in its Shopping tab to improve search and product matching. Why? The goal is to improve the user experience through more precise recommendations, intelligent filtering, and personalization…
The KQS.store online store platform on the Polish market. What? KQS.store is a Polish platform for building online stores that operates without a monthly subscription. This article explains how this model works and how it differs from popular SaaS solutions. Why? The lack of a subscription may be attractive for beginners…
Zalando Accelerates Growth and Expansion into New MarketsWhat?Zalando has announced a new strategy to accelerate growth and expand into new markets, aiming to strengthen its position as a leader in the digital world.Why?The company intends to capitalize on the growing demand for online shopping and strengthen its offering…
Amazon is testing redirecting customers to brand websites. What? Amazon has begun testing a new feature that allows customers to be redirected directly to brand websites if a product is not available in Amazon warehouses. Why? The goal is to provide customers with better product availability and make it easier for brands…
Marketplace – what is it, how does it work, and which platforms are worth considering? What? Marketplace is an online platform that allows you to sell products from many different sellers in one place – from large brands to small shops. It works like a digital marketplace, combining the offerings of various entities in…
How to start selling on Zalando Marketplace? What? Zalando offers the opportunity to sell on its platform, but not every company can benefit from it – the platform limits the number of registrations, selecting sellers who meet certain requirements. Why? Zalando strives to maintain high-quality products and services, which is why it adopts…
eobuwie – Offer, Technology, and PromotionsWhat? The eobuwie/Modivo marketplace is a shopping platform integrating offers from external brands and retailers within one of the largest fashion stores in Central Europe. It operates as an extension of the traditional online store. Why? Thanks to its brand recognition and extensive reach, participation in the marketplace…
Will the European digital world grow by 45% in five years? Better prepare. What? The European e-commerce market (digital world) is expected to grow by 45% in the next five years. Why? Dynamic technological development, the growing number of online consumers, and international expansion are driving growth.