What? Allegro's expansion into the Czech market is a strategic move by the Polish digital giant, which includes the launch of the Allegro.cz platform and full integration with Mall.cz. The goal is to build a strong presence in the Czech Republic
The COVID-19 pandemic has accelerated the digital transformation of grocery retail, but it's technologies—from warehouse automation to artificial intelligence—that are making online shopping increasingly intuitive and accessible
What? This article describes what MarTech technologies are and how they support modern marketing in the digital world, helping companies automate, analyze data, and communicate more effectively with customers. Why? MarTech technologies play a key role
BaseLinker has changed its brand name and is now called... Base. What's changed? The BaseLinker platform, known to online store owners for its marketplace, ERP, and order automation integration, is changing its name to Base. Why is it worth it?
How do Polish women shop? Allegro reveals new data on women's shopping trends. What? Allegro presented the results of a study showing that... women rule: meaning they have a decisive influence on purchasing decisions in
Authorized IdoSell Partner IdoSell: login via Apple account available in your IdoSell online store What is changing? IdoSell introduces a new method of logging in to online stores – using an Apple account.
How to quickly implement a cross-border strategy? New features in IdoSell templates. What happened? IdoSell has introduced eight ready-made language versions of its STANDARD templates, facilitating rapid entry into foreign markets. Why is this important? New options
Allegro launches "brand stores" – a new stage in personalizing online sales. What? Allegro is introducing a new "brand store" sales format – the first space was launched by Inglot. Why? It's a response to shoppers' needs
WCAG and EAA – we remind you about the upcoming changes in regulations for online stores. What? In 2025, new regulations resulting from the EAA Directive will come into force, which will force online stores to adapt
Google EAT: How Google evaluates content quality and site authority What? Google has used EAT guidelines for years to help evaluate the content quality and trustworthiness of websites. This acronym refers to
Does Google predict the end of organic search dominance? A new era of search is coming. What's changing? Google is considering three scenarios for how the situation will evolve and how information searches will change, in favor of artificial intelligence, such as:
Changes at Allegro from May 26th – the product catalog becomes paramount. IdoSell is ready. What? Allegro is introducing the requirement to use catalog data for some new listings from May 26th, 2025
