October 2025 confirms the healthy growth of Polish e-commerce. Base Index data shows that sales increased by 10% and the number of orders increased by 7%. The basket value increased and the
What? Google Analytics 4 (GA4) is the latest version of Google's analytics tool, which replaced Universal Analytics and became the standard from July 1, 2023. It allows you to track user activity both
What? IdoSell has released a new version of Bridge in its application catalog – a tool enabling advanced integration between online stores and ERP systems. The new version also brings changes to licensing, allowing you to assign
What? The Temu platform achieved record results in Poland in August 2025, overtaking Allegro in terms of user numbers and reach, according to Mediapanel data. Why? This is a significant signal for
What? BLIK has reached another record high – in the second quarter of 2025, the number of active users of the system exceeded 20 million. This is the result of the growing popularity of mobile payments in Poland and the increasing integration with
What? The delivery sector in Poland is experiencing a boom. The number of parcels generated by online stores is growing week by week, and courier companies are seeing record operating results. Why? The growth of online shopping
The conflict between InPost and Allegro is hitting the former owners of Mall Group. What's happening? The former owners of the Czech group Mall Group, which was sold to Allegro in 2022, are grappling with the consequences of the conflict
What? A federal court in the United States found that Google abused its dominant position in the search engine market, violating antitrust laws. As a result, the tech giant will be forced to make significant changes to the way it operates
What? Google announced the implementation of another algorithm update – the August 2025 Spam Update, which aims to combat low-quality content and spam in search results. Why? The update is intended to improve
What? Poczta Polska has launched a strategic partnership with Orlen Paczka, which aims to create the largest network of parcel collection and shipping points in Poland. Why? The merger of the two companies' infrastructure is expected to strengthen the domestic market
What? The latest data from the EHI Retail Institute and ECDB shows that the ten largest online retailers are responsible for the lion's share of e-commerce growth in Germany. Why is this important? Revenue concentration after
What? New data shows that fewer than 15% of online shoppers make a second purchase from the same online store. This is a worrying sign for an industry increasingly struggling to maintain loyalty
