Contents
What?
BLIK has set another record – in the second quarter of 2025, the number of active users exceeded 20 million. This is a result of the growing popularity of mobile payments in Poland and the increasing integration with banking apps.
Why?
Dynamic user growth shows that Poles are increasingly choosing fast and secure cashless payments. BLIK is becoming an everyday payment tool in both online and brick-and-mortar stores.
Who is it for?
For banks, fintechs, online store owners, and individual customers looking for simple payment methods integrated with mobile banking apps.
BLIK breaks new records
According to the system operator, in the second quarter of 2025, Blik had over 20 million active users . This is nearly 3 million more than during the same period last year. The number of transactions increased by 25%, and the value of payments reached a record high of PLN 65 billion. The number of payments in online stores and mobile transfers is growing particularly rapidly, now accounting for over half of all transactions.
Why are Poles so keen to use Blik?
BLIK has become synonymous with convenience, security, and accessibility . The system doesn't require a payment card—a banking app is sufficient. A growing number of banks are also implementing automatic one-click payments, minimizing the time it takes to complete digital purchases. The growing number of integrations with e-commerce sites makes Blik a key driver of digital payments development in Poland.
The impact of Blik's growing popularity on the digital world
Blik's popularity translates into increased sales in the online retail sector , where transaction simplicity plays a key role. Companies implementing this system report higher purchase conversions and greater customer confidence. For banks, this, in turn, stimulates the further development of mobile features. As a result, Blik is becoming a central element of the digital financial ecosystem in Poland. More information on mobile payment trends can be found in the technologies and solutions .
How can companies use the potential of Blik?
- Integration with the payment system – implementing Blik in the online store increases user convenience.
- Payment automation – enables faster settlements with partners and customers.
- Building trust – Blik brand recognition has a positive impact on the seller’s image.
- Customer behavior data – transaction analysis allows us to better tailor our offerings to user needs.
What's next for Blik in 2025?
Experts predict that the system will soon surpass 25 million active accounts, expanding its reach to additional European markets. The implementation of Blik contactless payments in most banks is already accelerating its expansion. For the digital world, this means another wave of innovation and an even greater penetration of mobile payments into everyday life.
Want to learn more?
Write to us and learn how to implement modern mobile payments in your online store.
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Kornelia Makowska
e-commerce specialist
A marketing and management expert specializing in digital marketing and e-commerce, she has extensive experience managing online stores, developing online sales, and building brand presence in digital channels. She effectively creates and implements comprehensive marketing strategies, focusing on optimizing sales activities, increasing conversions, and long-term brand image enhancement. She combines expertise with a practical approach based on data analysis and insight into the latest market trends.
