Contents
What?
The delivery sector in Poland is experiencing a boom. The number of parcels generated by online stores is growing week by week, and courier companies are reporting record operating results.
Why?
The growth of online shopping and the development of modern sales models are making the logistics industry a key pillar of the digital world. Poles are increasingly choosing online shopping, which requires greater flexibility and investment in delivery infrastructure.
Who is it for?
For online store owners, logistics operators, investors, and anyone observing changes in the supply chain in the digital world.
Background:
Reports indicate that the holiday season has begun earlier than usual, and the number of online orders has exceeded market expectations. The courier industry in Poland is responding by increasing employment, expanding fleets, and investing in automation and distribution centers.
Courier companies in Poland are breaking records in terms of parcel handling
According to industry analyses, the current pace of delivery companies' operations is the highest in several years. Some companies report handling as much as 25% more parcels than a year ago . This result is driven not only by increased sales in online stores but also by the expansion of parcel vending machine networks and the rapid growth in the number of collection points in smaller towns.
New technologies increase efficiency
Real-time delivery management systems are becoming increasingly important . Logistics platforms analyze data on routes, traffic, and forecasted demand, enabling faster deliveries. Automated warehouse processes and packaging robots are becoming standard in the distribution centers of large courier companies.
How is the growth of e-commerce changing the delivery market?
The growth of digital commerce is impacting every link in the supply chain. Couriers, warehouses, and packaging manufacturers must adapt to this new dynamic. Demand for eco-friendly solutions , such as electric fleets and packaging made from recycled materials, is growing. Consumers also expect the ability to choose eco-friendly delivery options.
Collaboration between industries
Experts emphasize that delivery efficiency no longer depends solely on couriers, but also on collaboration with sales platforms and IT system integration. More and more companies are using tools that automate logistics processes , reducing delays and delivery errors.
What does this mean for businesses in the digital world?
For online stores, this means selecting the right logistics partners and implementing an omnichannel strategy. Companies that provide customers with a wide selection of deliveries and fast delivery times will gain a competitive advantage. In practice, this means that logistics is becoming a key element in building customer trust and loyalty.
Benefits from the development of the supply sector
- Greater availability of fast deliveries even in smaller towns.
- New jobs in the logistics and technology industries.
- Development of automation and digital shipment management systems.
- The growing importance of eco-friendly delivery models.
Will the courier boom continue after the season?
Experts predict that the high level of activity in the delivery sector will continue beyond the peak holiday season. The increase in shipment volume has become part of a continuing market transformation, not just a temporary effect of promotional months. This means courier companies will need to maintain investments in infrastructure development and increase operational capacity in the coming quarters.
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Kornelia Makowska
e-commerce specialist
A marketing and management expert specializing in digital marketing and e-commerce, she has extensive experience managing online stores, developing online sales, and building brand presence in digital channels. She effectively creates and implements comprehensive marketing strategies, focusing on optimizing sales activities, increasing conversions, and long-term brand image enhancement. She combines expertise with a practical approach based on data analysis and insight into the latest market trends.


