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The conflict between InPost and Allegro hits the former owners of Mall Group
What's happening?
The former owners of the Czech group Mall Group, which was sold to Allegro in 2022, are grappling with the consequences of a logistical conflict between InPost and Allegro . Cooperation between the giants has weakened, and the consequences of this dispute are beginning to affect businesses that previously relied on the dynamic growth of e-commerce in the region.
Why is this important?
The rift between two key players impacts supply stability and financial flow in the online retail ecosystem. It also demonstrates how heavy reliance on a single logistics partner can jeopardize long-term strategy.
Who is this information for?
For online store owners , investors, and digital businesses that base their sales models on marketplaces and logistics integrations.
Background:
In 2022, Allegro acquired Mall Group and the courier company WE|DO for approximately €881 million. The transaction was intended to strengthen Allegro's position in Central Europe. However, following Allegro's split from InPost, the situation for the former owners of Mall Group is proving more complicated – revenues and profits are beginning to decline, and the value of investments is losing their significance.
The breakup with InPost reverberates throughout the region
Since Allegro began developing its own network of pickup points , tensions with InPost have become apparent. As a result, the courier company has limited its cooperation, and Allegro has focused on developing alternative logistics infrastructure. For the former owners of Mall Group, this means reduced traffic on their sales platforms and a loss of revenue from previous partnerships.
What are the business implications for Allegro and its partners?
The conflict with InPost is affecting operational efficiency and reputation among sellers. Restricting access to its proven network of parcel lockers isn't just a logistical problem; it also reduces consumer trust and risks losing customers to competing marketplaces like Amazon or eMAG.
Challenges of the former owners of Mall Group
Investors who sold Mall Group Allegro are now seeing their stakes in subsidiaries decline in value. Revenues from logistics and marketing partnerships are dwindling , and uncertainty in the Central European e-commerce market is growing. This is an example of how conflicts between technology partners can have a domino effect in the digital world.
New directions for the supply market in the digital world
The dispute between Allegro and InPost has opened up space for other players—such as DPD, DHL, and Orlen Paczka—who are eager to fill the gap in delivery services. For e-commerce companies, it's a reminder that diversifying logistics channels is becoming crucial for business stability.
How does conflict affect the digital world?
The entire situation demonstrates how much operational and technological connections determine the condition of the digital market. The conflict between Allegro and InPost weakens trust in unified sales ecosystems, but at the same time stimulates innovation – companies are seeking new integration solutions and logistics management tools . You can read more about these technologies in the technologies and solutions .
What can online retailers do?
- Analyze dependencies on a single supplier – too strong interdependence can weaken business resilience.
- Test alternative forms of delivery – Orlen Paczka, DHL and DPD offer competitive solutions.
- Implement order automation – ERP systems and integrators such as BaseLinker facilitate multi-channel sales management.
What conclusions can be drawn from this conflict?
The clash between Allegro and InPost demonstrates that the digital world needs greater infrastructure independence . Marketplace and online store owners should treat their collaborations as flexible partnerships, not exclusive dependencies. Only then will they be able to build a sustainable sales model, resilient to market conflicts and strategic shifts among giants.
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Kornelia Makowska
e-commerce specialist
A marketing and management expert specializing in digital marketing and e-commerce, she has extensive experience managing online stores, developing online sales, and building brand presence in digital channels. She effectively creates and implements comprehensive marketing strategies, focusing on optimizing sales activities, increasing conversions, and long-term brand image enhancement. She combines expertise with a practical approach based on data analysis and insight into the latest market trends.
