Contents
What?
The Base Index report for October 2025 indicates stable growth in Polish e-commerce, which continues to build on sound foundations. The data shows that online sales increased by 10% compared to October 2024. The increased number of orders and higher average basket values indicate the growing popularity of online shopping, demonstrating that the online market in Poland is undergoing further, healthy development.
Why?
This growth is significant because it demonstrates that the Polish e-commerce market is resilient to seasonal fluctuations and remains on a consistent growth path. Furthermore, the data indicates the growing importance of international sales, with 19.16% of total sales coming from cross-border transactions, confirming the expansion of Polish online stores into foreign markets. Furthermore, the strong sales growth in categories such as supermarkets and everyday goods demonstrates the changing habits of consumers, who are increasingly turning to online grocery shopping.
For whom?
The report is a valuable source of information for online store owners, e-commerce managers, marketers, and market analysts. It provides key data that helps understand the current e-commerce market situation and how entrepreneurs can adapt their sales strategies to take advantage of the growing Polish internet trend. It is also important reading for companies considering expansion into foreign markets, as the data indicates the growing potential for international sales.
Background to the topic
In recent years, the e-commerce market in Poland has been developing dynamically, becoming an integral part of consumers' daily lives. Changes in shopping habits, caused in part by the pandemic, have accelerated the shift of traditional purchases online. October 2025 is further proof that e-commerce in Poland is not only resilient to fluctuations but also developing sustainably. Increased international sales and stable sales growth in popular categories demonstrate that the Polish e-commerce market is poised for further development, both domestically and internationally.
Increased number of orders and higher basket value
In October 2025, online sales showed a 7% increase in orders compared to the same month the previous year. This indicates that more and more Poles are regularly shopping online. This phenomenon stems from the growing number of online stores, which offer an increasingly diverse range of products tailored to consumer needs. The increase in orders is not the only positive indicator. The average basket value increased by 2.8% , indicating that Poles are beginning to invest more in online shopping. This increase is particularly noticeable in categories such as electronics, fashion, and home goods.
This increase in average basket value may be due to increased interest in higher-quality products, which consumers are beginning to perceive as long-term investments. Furthermore, the growing competitiveness of online stores is forcing them to offer attractive promotions and discounts, which increase order value.
Month by month – October as a pre-season impulse
Compared to September 2025, October saw a 5.6% increase in Base Index values, indicating a strong buying impulse ahead of the upcoming holiday season. A 4.6% increase in orders compared to the previous month and a 4.6% indicate that consumers are starting to invest in more expensive products they will need in the coming months. Increased purchases during this period may be a result of preparations for winter, when consumers begin searching for seasonal clothing, household appliances, car accessories, and items related to the upcoming holidays.
This phenomenon is particularly noticeable in the clothing industry, where consumers regularly switch to seasonal wardrobes. The electronics category is also gaining popularity, especially with new tech products hitting the market before the holiday season. Therefore, October is a good starting point for increased sales before the end of the year.
International sales at record levels
International sales in October 2025 reached 19.16% of total sales for Polish online stores, representing a 14.8% compared to the same period in 2024. The increase in foreign sales demonstrates how Polish e-commerce is becoming increasingly global. More and more Polish online stores are attracting foreign customers, leveraging the advantages of international logistics and the diversity of their offerings.
The increase in cross-border sales is a result not only of growing trust in Polish brands but also of the development of tools that facilitate online shopping abroad. In particular, the dynamic development of logistics processes and improved customer service are making Polish stores more competitive in international markets. This means that Polish e-commerce is not only attracting domestic customers but also gaining popularity in foreign markets, thus increasing its global importance.
The "supermarket" category is in a leading position
October 2025 was also a period in which the supermarket saw significant growth. Groceries and everyday items, including household chemicals and cosmetics, are becoming increasingly popular online. The COVID-19 pandemic and changing shopping habits have led consumers to increasingly opt for online grocery shopping. Furthermore, improved delivery services and a wide selection of grocery products are making online shopping in this category the norm.
This is also a signal that e-commerce in Poland is gaining in attractiveness in many sectors, and the trade in everyday goods remains one of the most stable segments in e-commerce.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
