MCI Capital has sold its shares in the IAI Group, owner of the IdoSell platform. The transaction, valued at approximately PLN 470 million, could impact the development of e-commerce technologies and the direction of changes in online sales. We examine what this means for the market and online store owners.
In an era of rising advertising costs, the battle for customers is spilling directly onto your website. Did you know that aggressive pop-ups can do more harm than good? Discover how to turn casual visitors into loyal buyers with intelligent on-site tools like DropUI. Learn a data-driven strategy that will allow you to maximize your current traffic while ensuring impeccable user experience and high Google rankings.
Greenwashing has been controversial in the digital world for years, and the actions of the German organization DUH against Shein show that the era of vague environmental claims is coming to an end. New regulations and court rulings are forcing brands to be fully transparent in their marketing communications and to provide tangible proof of their environmental claims. Find out what changes await online stores and how to prepare for the new e-commerce standards.
OpenAI is exploring the possibility of introducing advertising in ChatGPT. If sponsored replies appear in AI systems, it could significantly change the way information is searched and how marketing is conducted in the digital world. For businesses, this potentially means a new promotional channel and a completely different approach to online visibility. In this article, we examine what AI advertising might look like and what impact it might have on online businesses.
Did you know that the battle for customers in e-commerce doesn't end with a low price? Today's consumers seek peace of mind above all else. See how integrating EasyProtect with your IdoSell panel allows you to offer professional, extended service coverage without unnecessary formalities.
AI can write fast, but can it write well? In this article, we show you how to assess the quality of AI-generated content to avoid losing your Google rankings and lower conversions in your online store. You'll learn how to combat hallucinations, build information gain, and tailor your text to user intent.