strategy
Eco-marketing or greenwashing? Learn how to maintain customer trust
In 2026, customers will say "I'm checking" more often than ever. One mistake in environmental communication can cost your store not only a loss of trust but also significant financial penalties. Do you know where genuine concern for the planet ends and dangerous greenwashing begins?
In this article, we dissect the mechanisms of the "green lie," analyze the new Google EEAT guidelines, and present our proprietary RTV model that will help you build a brand resilient to image crises. Learn why transparency is the only effective SEO strategy today and how to avoid the mistakes that are destroying e-commerce from the inside.
Marcin Stadnik
2026-04-30
