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E-commerce Barometer April 2026 – cross-border exceeds 20% and Polish online trade continues to grow

April 2026 brought a natural cooldown after a record-breaking March, but the Polish digital world continues to maintain a solid growth rate. Foreign sales are drawing particular attention, accounting for over 20% of Polish online stores' turnover. We examine the conclusions of the latest E-commerce Barometer and what they might mean for retailers in the coming months.

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