What? TikTok Shop, a shopping platform integrated with TikTok, is rapidly expanding globally, opening up new opportunities for online sales. Why? Social commerce, or selling directly through social media, is becoming one
E-learning: A Modern Approach to Online Education. What? A modern approach to e-learning demonstrates how technology is transforming the way we acquire knowledge – flexibly, effectively, and accessible from anywhere. Why? More and more companies and schools
What? Voice shopping is becoming increasingly popular thanks to the development of voice assistants like Alexa, Siri, and Google Assistant. Why? As consumers seek convenient and fast ways to make online purchases,
What? Shopify is one of the most popular platforms for running online stores, operating in a SaaS (Software as a Service) model. Why? It allows you to quickly and intuitively launch online sales without the need for a
What? Poczta Polska is considering taking over the parcel machine network belonging to Orlen Paczka, which could change the balance of power in the last-mile delivery market in Poland. Why? This is a significant event because it could
E-commerce barometer: January 2025 – record start of the year and dynamic foreign sales What? The e-commerce barometer (BaseLinker Index) in January 2025 reached 127 points, which means a month-on-month increase and
What? The latest trends in cross-border sales in the digital world. Why? Because the growing importance of international trade poses new logistical and tax challenges for companies. For whom? For online store owners and managers
What? Q-commerce, or the instant delivery model, is gaining importance and shaping new standards for online shopping in 2025. Why? Consumers expect immediate order fulfillment, and fast delivery is becoming crucial
What? E-receipts are a digital form of sales documentation that allows online stores to send purchase receipts electronically instead of in paper form. Why? New legal regulations, the need for process automation, and growing customer expectations
What? More and more entrepreneurs are deciding to open an online store, recognizing the real potential of online sales in the digital world. Why? E-commerce typically means lower operating costs, greater reach, and greater
What? Google updated its search engine algorithm in January 2025, introducing changes that are particularly relevant to local search results and businesses listed on Google Maps and Google My Business. Why? These changes
What? We summarize the most important changes, trends, and phenomena that will shape the digital world in 2024. We analyze data on online shopping, marketplace popularity, consumer preferences, and the impact of new legal regulations. Why? Understanding
