AI Mode in Google search now available in Poland!

What?
Google announced that AI Mode, a search mode powered by artificial intelligence, is now available in Poland. This is a groundbreaking change in the search experience – instead of a traditional list of results, users receive dynamic, contextual answers generated by AI.

Why?
The introduction of AI Mode is the biggest update to Google Search in years. The feature leverages the Gemini model, which analyzes user questions in natural language and creates summaries, comparisons, and content suggestions. This means a faster path to answers for users, and a new era of conversational search optimization for businesses.

Who's it for?
For e-commerce owners, tech companies, SEO specialists, and marketers who want to understand how generative search is transforming product and content discovery in the digital world.

Background:
AI Mode is part of the Search Generative Experience (SGE) project, developed by Google since 2023. After a US testing phase, the feature has been available in over 120 countries and 40 languages, including Polish. In AI mode, the search engine combines traditional search results with an intelligent summary that synthesizes data from multiple sources. Users can then ask further questions without having to enter a new query – in the form of a conversation.

How AI Mode works and what changes it makes for users

AI mode analyzes the query content, breaks it down into contextual segments, and generates a response tailored to the user's needs. Instead of scrolling through dozens of pages of results, users receive a short summary, a list of key information, and sources. The feature works on both computers and the Google mobile app. Once activated, it is available in the search engine settings under the "AI Mode" button.

In practice, this means that a user can ask, "Which smartwatch is best for running?" – and the system will generate a ranking of devices, complete with recommendations, reviews, and pricing data. For online stores, this presents both a challenge and an opportunity: position in traditional search results is no longer the sole factor determining visibility.

How AI Mode will impact the digital world in Poland

The introduction of AI Mode is a major step towards a more intelligent internet. Users will use search engines differently – not just for searching, but for getting ready-made answers, comparisons, and recommendations. For companies, this means a shift in content strategy: content must not only be optimized for SEO but also understandable by AI algorithms, i.e., LLM models.

Experts emphasize that the new search model will benefit brands that deliver high-quality content—reliable, data-driven, and experienced, meaning it's written by humans (which can be expensive) or created using tools like  the Humanized Content Generator from swiatcyfrowy.pl. AI Mode better interprets texts that address specific user needs, not just rehashes keywords. This is where authenticity and usefulness of content become more important than rankings.

AI Mode in e-commerce – what is it and how does it affect online shopping?

AI Mode is not just a search tool, but also a technology that transforms the way users make purchasing decisions. By analyzing context and product data (Shopping Graph), artificial intelligence can recognize purchasing intentions and present tailored suggestions. As a result, the shopping process becomes shorter, more personalized, and eliminates unnecessary steps.

On our blog, we've covered AI Mode in more detail and how it's impacting the digital world. Read more in the article: AI Mode in E-Commerce: How Artificial Intelligence is Transforming Online Shopping .

What can companies do to use AI Mode in practice?

• Create content with context in mind – AI analyzes the meaning of queries, not just keywords.
• Use structured data – it helps search engines recognize products, prices, and reviews.
• Monitor your brand presence in generative results – see how your content is presented in AI responses.
• Build authority – Google increasingly rewards trusted sources and expert studies.
• Analyze changes in organic traffic – AI Mode can shift the point of contact with the user to earlier stages of the purchase path.
• Contact us and learn more about Seo Content Total or Content Total service .

What's Next? Poland Part of the Global AI Revolution

The launch of AI Mode in Poland aligns our market with the global transformation of search. Artificial intelligence is entering everyday life – from simple queries to complex purchasing decisions. For companies operating in the digital world, this signals that it's time to redefine their online presence strategies. Those who understand how AI interprets content faster will gain an advantage.

Want to learn more?

Write to us and learn how to implement AI-based solutions in your online store.

Read other information about trends and innovations in the digital world.