Contents
E-commerce Barometer: March 2025 under the microscope. Is the digital world returning to growth?
What?
The e-commerce barometer ( BaseLinker Index ) reached 153 points in March 2025, which represents significant growth both monthly and year-on-year.
Why?
The rising barometer indicates a dynamic recovery in online sales in Poland, following a relatively weaker February. It also signals that consumers are returning to the world of digital shopping with renewed energy.
Who is it for?
Online store owners, e-commerce managers, marketers, agencies, and analysts working in online commerce and digital strategy.
Record score: 153 points in March 2025
In March 2025, the BaseLinker Index, our e-commerce industry barometer , reached 153 points . This is:
- +33 points compared to February 2025 (120 points), i.e. +27.5% month-on-month (m/m)
- +17 points compared to March 2024 (136 points), i.e. +12.5% year-on-year (y/y)
This is the best March result in the history of this index – and the highest monthly increase since the pandemic. The world of e-commerce in Poland is entering a phase of dynamic recovery .
The e-commerce barometer (BaseLinker Index) is an analytical tool published monthly by BaseLinker (OMS), based on sales data from over 3,000 online stores operating in the BaseLinker The BaseLinker itself and the methodology for calculating this indicator are described here: What is the BaseLinker Index?
What influenced this result?
The March rebound is the result of several factors:
- Seasonality – sales growth in the home, garden, sports, and fashion categories
- Better macroeconomic situation – falling inflation and return of consumer stability
- Better preparation of online stores – promotions, campaigns, optimizations
- As a result, there was an increase in orders by 8.5% – Internet users started shopping online,
- The basket value increased by 3.2% , which is good news for all e-businesses when the shopping basket is growing.
What does this mean for online store owners?
The BaseLinker Index is becoming an increasingly important tool for planning activities and analyzing seasonality. March's +12.5% month-on-month growth may be the impetus for:
- Increasing advertising budgets and testing new campaign formats.
- Introduce new spring products with greater certainty.
- Strengthening SEO and UX activities on the store website.
- Additional analysis of the industry in which a given e-business operates.
- Take advantage of our service – a free consultation and e-commerce pre-audit to ensure your online store is ready for growth.
- Adapting the offer to changing demand.
- Spring launches of Google Ads campaigns and content marketing activities.
- Focus on the development of the online store – new categories, descriptions, UX.
- Prepare your company logistically for the next better sales months.
Why is this important for online trading strategy?
Such a dynamic increase in online sales in March is a clear signal for companies that it is now worth:
- Intensify advertising activities (Google Ads, remarketing, seasonal campaigns).
- Implement the right data-driven e-commerce strategy
- Invest in the development of your online store – UX, SEO, content, special offers and promotions.
What's next? What will the rest of spring bring?
If this growth dynamic continues into April, we can expect a very strong second quarter. Statistically, May is significantly stronger than April. It's worth monitoring subsequent e-commerce barometer releases (BaseLinker Index) and adapting your sales strategy in real time.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
