eBay – global e-commerce platform marletplace

 

What is eBay?

eBay is one of the most recognizable online trading platforms in the world. Founded on September 3, 1995 by Pierre Omidyar , eBay has been continuously shaping the global e-commerce landscape ever since. Users can both sell and buy products—both new and used. The platform offers two purchasing options:

• Auctions – users can participate in auctions and bid on products.

• Buy Now – the ability to purchase immediately at a set price.

As a result, eBay connects millions of sellers and buyers in 37 countries , offering a wide selection of products – from unique collectibles to the latest tech gadgets.

Since its debut on the NASDAQ stock exchange in 1998 (under the symbol EBAY ), the platform has grown rapidly, introducing innovative solutions that streamline the buying and selling process. Sellers can use advanced tools to:

• integration with payment systems,

• optimization of delivery processes,

• increasing the efficiency and security of transactions.

In turn, buyers gain access to competitive prices and products often unavailable in traditional stores. This makes eBay a strong competitor to giants like Amazon and AliExpress .

eBay's success is not only a result of modern technology, but also of its ability to adapt to the rapidly changing world of e-commerce. Will the platform maintain its leadership position in the face of growing competition and evolving consumer habits? Time will tell. One thing is certain: eBay continues to play a key role in shaping the future of e-commerce.

eBay's History and Development

eBay was founded on September 3, 1995, when Pierre Omidyar launched AuctionWeb. Initially a small project, it quickly gained popularity. In 1997, the platform adopted the name eBay, which proved to be a turning point. Within a few years, the site had become a global e-commerce giant, attracting millions of users and offering a myriad of products.

By 2000, eBay had 12 million registered users , listing 4.5 million items . This dynamic growth was possible thanks to an innovative business model and strategic decisions, such as the acquisition of the European platform iBazar in 2002. After a decade of rapid growth, Meg Whitman stepped down as CEO in 2008 and was replaced by John Donahoe, who continued the company's expansion.

In 2018, eBay announced it would replace PayPal as its primary payment provider with Dutch startup Adyen . This was another step toward modernizing and streamlining payment processes on the platform, solidifying eBay's position as a leader in global e-commerce.

Pierre Omidyar founded eBay

Pierre Omidyar created eBay in 1995 as part of his personal website, calling it AuctionWeb. His goal was to create a space where people could freely trade a wide variety of items. One of the first items sold was a broken laser pointer , demonstrating that even unusual and seemingly worthless items could find buyers.

Surprised by the interest, Omidyar contacted the buyer to make sure he was aware of the damage. The buyer's response—a collector of damaged laser pointers—reassured him that his platform had enormous potential. This anecdote became a symbol of the uniqueness and diversity that define eBay to this day.

Key changes and platform development

Its 1998 NASDAQ debut under the symbol EBAY was a breakthrough, allowing the company to raise capital for further growth and global expansion. By 2008, eBay employed 15,000 people and generated revenues of $7.7 billion , confirming its strong market position.

The platform connects buyers and sellers from around the world, enabling the trading of both new and used products. Thanks to innovative solutions and constant adaptation to user needs, eBay maintains its position as one of the leading e-commerce platforms.

Meg Whitman and John Donahoe's Role in eBay's Development

Meg Whitman played a pivotal role in eBay's growth, leading the company from 1998 to 2008. Under her leadership, eBay transformed from a small startup into a global e-commerce giant. She introduced numerous innovations and strategies that contributed to the platform's rapid growth.

In 2008, John Donahoe took over as CEO, focusing on adapting the platform to changing customer expectations and increasing competition. His leadership has helped eBay maintain a strong market position in the rapidly evolving world of e-commerce.

eBay Sales Models

eBay is an international e-commerce platform offering a variety of selling models tailored to both businesses and individuals. With flexible options, each seller can choose the strategy that best suits their business goals.

The most popular selling methods on eBay are:

• Auctions – buyers compete for a product by submitting subsequent bids, and the highest bid wins.

• Buy Now – immediate purchase at a fixed price, no bidding required.

• Multi-buy offers – ideal for sellers offering larger quantities of the same product.

As a marketplace , eBay not only connects buyers and sellers but also provides sales support tools, such as payment and shipping systems. This makes the platform attractive to both small sellers and large companies looking to reach customers worldwide.

eBay Auctions – How do bidding work?

Online auctions are one of the most recognizable selling models on eBay. Buyers submit bids, and the highest bid wins. It's a dynamic process that often generates excitement—especially in the final minutes, when competition is fiercest.

Each auction has a set duration, and the seller sets a starting price . Buyers can continue bidding until the auction ends, which causes some items to fetch significantly higher prices than initially estimated. This model is particularly attractive for sellers of unique or collectible items that are likely to generate significant interest.

Buy Now – immediate purchase of products

Buy Now option allows you to instantly purchase a product at a fixed price, without having to bid. This is an ideal solution for buyers who value convenience and speed of transaction, and for sellers who prefer price stability.

The Buy It Now model eliminates the uncertainty associated with auctions by offering a simple and transparent purchasing method. The seller sets the price, and the buyer can purchase with a single click. This approach is particularly effective for products with a fixed market value, where a quick transaction is essential.

The choice between auction and Buy Now depends on your sales strategy and the type of products you offer.

How to sell on eBay?

eBay is a global sales platform, ideal for both businesses and individuals. It allows you to reach customers worldwide and offers a range of sales support tools, from registration to listing management. This allows anyone, regardless of the size of their business, to increase their online visibility and sales.

Registering and creating a seller account

To start selling on eBay, you need to create an account . During registration, you provide basic information and select your account type:

• Private – for occasional sellers.

• Corporate – for entrepreneurs, offering additional functions to facilitate sales management.

After registering, it's a good idea to immediately configure key settings, such as payment methods and shipping options . This will streamline the sales process and ensure buyers have a seamless transaction.

eBay Seller Hub – Sales Management Tool

eBay Seller Hub is your one-stop seller management center. It allows you to:

• monitoring sales results,

• optimization of offers,

• analysis of key metrics such as number of views and customer reviews.

This allows sellers to continuously adapt their strategy, quickly respond to market changes and maximize profits while ensuring high-quality customer service.

Optimizing offers and promoting products

Successful selling on eBay requires listing optimization . Key elements include:

• Attractive descriptions – clear, detailed and containing relevant information.

• High-quality photos – presenting the product in its best light.

• Competitive prices – adapted to the market.

Additionally, eBay offers promotional tools like features and ads to increase listing visibility. Regularly monitoring new platform features will help you grow your sales even more effectively and achieve better results.

eBay Transaction Security

The security of shopping on eBay is the foundation on which user trust is built. To protect both buyers and sellers, the platform has implemented numerous security mechanisms that effectively minimize the risk of fraud. This ensures that eBay remains one of the safest places to trade online.

Key elements of protection include:

• Buyer Protection Program – guarantees a refund in case of problems with your order.

• Rating and opinion system – allows you to verify the credibility of sellers.

• Two-factor authentication – protects user accounts from unauthorized access.

eBay Buyer Protection Program

This is one of the most important security mechanisms for eBay transactions. If an ordered item doesn't arrive or isn't as described, the buyer can request a refund . This guarantee makes shopping on the platform safer and more convenient.

In global trade, where transactions often cross borders and currencies, this protection is invaluable. It allows buyers to confidently shop with international sellers, confident that eBay is protecting their interests.

Rating and feedback system – building trust

ratings and reviews system is a key tool that helps users make informed purchasing decisions. Buyers and sellers can rate each other's transactions, which builds reputation and increases transparency in trading.

Ratings and reviews visible on seller profiles allow you to quickly verify their credibility. This allows buyers to avoid fraudulent offers, and reliable sellers gain greater customer trust.

Two-factor authentication and account protection

Two-factor authentication is one of the most effective ways to protect user accounts on eBay. This process requires two independent methods to confirm your identity, making it much more difficult for potential fraudsters to gain access to your account.

In an era of growing cyber threats, additional security measures are essential. This allows users to feel confident that their personal and financial data is better protected.

eBay payment methods

Choosing a payment method is crucial for both buyers and sellers. As one of the largest e-commerce platforms, eBay offers a variety of payment options, combining convenience with security . The site continually adapts its systems to new technologies to provide users with the best possible shopping experience.

For years, PayPal . However, in 2018, the platform introduced a new provider, Adyen . This change significantly changed the checkout experience, bringing new benefits to users. What are the key differences between these systems? Let's take a closer look at their role in eBay payments.

PayPal – a key player in eBay transactions

For a long time, PayPal was an integral part of eBay, providing fast and secure online payments . Its popularity stemmed from its ease of use and global acceptance. Until 2015, PayPal and eBay operated as one company, significantly simplifying transactions.

After the two companies separated, PayPal remained eBay's primary payment method until the platform decided to change its strategy. The introduction of the new provider was intended to:

• Streamlining payment processes – eliminating intermediaries and faster transactions.

• Increased flexibility – ability to support more payment methods.

• Cost reduction – reducing transaction fees for sellers.

Despite these changes, PayPal remains incredibly popular, serving millions of users worldwide.

Adyen – a modern payment solution

In 2018, eBay decided to make a change and introduced a new payment provider, Adyen . This was a step toward modernizing and streamlining transactions . Adyen is a modern platform that supports a variety of payment methods, tailored to the local preferences of users around the world.

Main advantages of the Adyen system on eBay:

• Greater flexibility – supports multiple payment methods, including credit and debit cards.

• Faster transaction processing – shorter payment processing times.

• Better integration – payments are made directly on eBay, without having to go to external sites.

• Higher level of security – modern technologies securing transactions.

The introduction of Adyen is a step toward greater payment automation and security . What does the future hold? Will eBay pursue further innovations to make online shopping even easier? One thing is certain: eBay's payment systems will evolve as technology advances.

eBay around the world and in Poland

eBay is a global e-commerce giant, operating in 37 countries and connecting millions of sellers and buyers. Thanks to its international reach, the platform allows businesses and individual sellers to reach customers worldwide, and buyers to access unique products from all corners of the globe. It is this scale and adaptability that ensure eBay remains a leader in e-commerce, dynamically responding to changing trends and user needs.

eBay's success stems not only from innovative technologies but also from its ability to adapt to the specific needs of local markets. The platform not only facilitates international trade but also supports the development of local entrepreneurs, enabling them to reach a global customer base. As a result, eBay is not just a place for transactions but also a powerful tool for growing businesses on a global scale.

International eBay Sales

One of eBay's greatest strengths is the ability to sell internationally without having to be physically present in the country. This represents a huge opportunity for sellers looking to expand their business and reach customers worldwide. For buyers, it means access to a wide range of products often unavailable in their home markets.

To facilitate cross-border trading, eBay offers a range of tools that make selling and buying simpler and more intuitive. These include:

• Automatic offer translations – facilitate communication between sellers and buyers from different countries.

• Shipping cost calculators – help you precisely determine shipping costs.

• Integrations with local payment systems – enable convenient and secure transactions.

Thanks to these solutions, sellers can more effectively reach customers around the world, and buyers can easily order products from abroad. 

eBay in Poland – history and current situation

eBay debuted in Poland in 2005 , introducing a local version of the platform, which was initially completely free. This attracted many users, who saw eBay as an opportunity to sell and buy products on a new, global scale. Although competition in the Polish e-commerce market was fierce, eBay.pl gained popularity thanks to its wide range of products and the ability to sell internationally.

Today, eBay in Poland continues to play a vital role, enabling sellers to reach customers worldwide. Thanks to integration with eBay's global system, Polish users can benefit from modern tools that support sales and optimize logistics processes. 

eBay's competition in the e-commerce market

The e-commerce market is growing at a dizzying pace, and eBay is constantly fighting to maintain its position. Competition is fierce— Amazon and AliExpress are giants that constantly innovate to attract both sellers and buyers. In this dynamic industry, each platform strives to stand out by offering unique solutions and benefits.

Amazon invests in advanced seller tools and extensive logistics, making it extremely attractive to entrepreneurs. AliExpress, on the other hand, lures users with low prices and a vast selection of products. Faced with such fierce competition, eBay can't just keep up—it must stay ahead of trends to strengthen its position in the global market.

Amazon – eBay's biggest rival

Amazon is undoubtedly eBay's most serious competitor. Their competition for customers and sellers is incredibly fierce. The two platforms operate on slightly different principles:

• eBay focuses on auctions and direct sales.

• Amazon focuses on convenience and lightning-fast delivery, supported by the Prime and its own fulfillment centers.

Amazon attracts sellers by:

• advanced offer management tools,

• Fulfillment by Amazon (FBA) service , which simplifies the shipping and warehousing process.

This is a huge convenience for entrepreneurs, which is why many choose this platform. In response, eBay must constantly innovate. 

AliExpress – the Chinese alternative to eBay

AliExpress , owned by Chinese giant Alibaba , poses a significant challenge to eBay, especially in the context of international trade. The platform attracts customers through:

• low prices,

• a huge selection of products,

• sales directly from producers, which eliminates intermediaries and additional costs.

Like eBay, AliExpress allows you to sell both new and used products. However, its strategy relies heavily on bulk sales at competitive prices . This means eBay must find ways to differentiate itself—whether through:

• better buyer protection,

• faster delivery,

• more personalized offers.

Most popular categories and shopping trends

eBay is a veritable treasure trove for shoppers from around the world! Whether you're looking for the latest electronics, fashionable clothing, or exclusive perfumes, you'll find everything you need here. Popular categories not only reflect current trends but also demonstrate how rapidly consumer tastes evolve.

Electronics continue to enjoy enormous popularity. From the latest smartphones to innovative gadgets that simplify everyday life, the selection is impressive. Fashion is a true paradise for both classic lovers and those who follow the latest trends. Here, you'll find clothes, accessories, and footwear for every occasion. Beauty and perfumes are the perfect category for those who want to enhance their style with unique fragrances and top-quality cosmetics.

What does the future hold? Will eco-friendly products and smart home technologies become the new hits on eBay? It's possible! One thing is certain – shopping trends never stand still.

Unique items and collectibles

eBay isn't just for everyday shopping, it's also a haven for collectors and those seeking unique items . From rare antiques to limited editions, you'll find items here that you won't find in regular stores.

Art, numismatics and vinyl lovers can find real gems here, such as:

• Historical coins – unique pieces for numismatics enthusiasts.

• First editions of books – a treat for literature collectors.

• Unique works of art – paintings, sculptures and graphics from famous and lesser-known artists.

Every collector has the opportunity to enrich their collection with something truly unique.

How can we make searching for rare items even easier? Solutions include intelligent recommendations tailored to user interests or advanced search filters . One thing is certain – the world of eBay collectors has an exciting future ahead of it!

eBay FAQ - Frequently Asked Questions and Answers

What are the requirements to start selling on eBay?

To start selling on eBay, you'll need to register an account and provide basic information, such as your business name and personal details. You'll also need to set up a payment method and accept the platform's terms and conditions. International sellers may need to meet additional tax requirements.

Do I need to be a registered business to sell on eBay?

No, you can sell on eBay as a business or as an individual. However, with larger sales volumes, you may be required to register your business and file taxes according to local regulations. However, we recommend checking with an accountant, accounting firm, or possibly a tax advisor.

What products can I sell on eBay?

You can sell almost anything on eBay—from electronics to clothing, cosmetics, and antiques. However, the platform has a list of prohibited or restricted items, such as weapons, certain medications, and counterfeit goods. Before listing your items, it's a good idea to check eBay's terms and conditions to avoid violations.

What fees are involved with selling on eBay?

eBay charges a listing fee and a sales commission. Fees vary depending on the product category and sales region. Sellers who use store subscriptions can receive better terms and lower commission rates.

What are the benefits of running a store on eBay?

Running a store on eBay gives you access to marketing tools, better listing organization, and greater product visibility. eBay Store subscriptions also allow you to lower listing fees and access sales reports.

How to avoid scams when selling on eBay?

To avoid fraud, always use eBay's payment system and only ship items to the address provided in the order. Avoid off-platform transactions and check buyer reviews before making a sale. eBay offers a seller protection program to help with disputes.

What are the new rules for selling on eBay in 2025?

Starting in 2025, eBay is implementing changes to its returns policy and new customer service requirements. Sellers will be required to respond to customer questions more quickly and provide faster order fulfillment times. The changes will also include an improved seller ratings system.

What are the advantages and disadvantages of selling on eBay?

Advantages include global reach, a large customer base, and various options for promoting offers. Disadvantages include high commissions, intense competition, and the need to meet specific service quality standards. It's crucial to tailor your sales strategy to the specific needs of the platform.

How to start selling on eBay step by step?

First, register an account, set your payment preferences, and add your first products to your listing. Then, configure your shipping methods and returns policy. After your first sales, analyze your results and optimize your pricing strategy to increase your competitiveness.

Does eBay offer seller protection?

Yes, eBay has a seller protection program that protects against fraudulent buyers and abuse. In the event of a dispute, eBay can intervene and help resolve the issue as long as the seller complies with the platform's terms and conditions.

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