Contents
What is eMAG and how does it work?
What is eMAG? A Brief History of the Platform
eMAG is one of the largest marketplace in Central and Eastern Europe, founded in Romania in 2001. Initially specializing in electronics sales, it has expanded its offerings to numerous product categories. Thanks to its innovative approach to e-commerce, eMAG quickly became the e-commerce leader in Romania and began expanding into other markets, including Hungary and Bulgaria. The platform offers both in-house sales and the ability to trade with third-party sellers using a marketplace model. A key element of eMAG's success is its Cross-Border , which allows companies to sell internationally without the need to establish local branches.
eMAG in Poland – the story of a short presence
eMAG entered the Polish market in 2015, seeking to compete with local e-commerce leaders. The platform operated as a marketplace, offering a wide range of products and competitive prices. Despite ambitious plans, the company encountered challenges related to fierce competition and the established position of giants such as Allegro. In 2018, eMAG decided to withdraw from Poland, focusing its operations on Southeastern European markets, where it achieves better results and greater brand recognition.
What are the advantages of the eMAG marketplace?
Expansion into new markets
eMAG offers the possibility of selling in three countries in Central and Eastern Europe, which opens up new opportunities for sellers.
Cross-Border Program
It allows sellers to manage their offerings in multiple countries without the need to set up separate companies.
Free translations of product descriptions
eMAG automatically translates product descriptions into local languages, making it easier to sell in new markets.
Integrated logistics services
Sellers can use local courier companies to ensure fast delivery.
Large customer base
eMAG has millions of active customers, which increases the chances of high sales.
No fees for posting offers
Sellers only incur costs in the form of sales commissions, which minimizes financial risk.
Lower competition
Compared to other platforms, eMAG is characterized by less competition in many industries, which allows for greater visibility of offers.
Possibility to participate in marketing campaigns
eMAG offers retailers the opportunity to participate in nationwide promotional campaigns, thereby increasing product visibility.
Integration with sales management systems
The eMAG platform enables integration with sales management tools, which simplifies operational processes.
Support for sellers
eMAG offers dedicated support for sellers, helping them solve problems and optimize sales.
What are the disadvantages of the eMAG marketplace?
High sales commissions
eMAG charges sales commissions ranging from 14% to 23% depending on the category, which can impact sellers' profit margins.
Delayed withdrawals
Funds from sales on eMAG are paid out every two weeks, which may impact sellers' cash flow.
Possible penalties for violating the regulations
In the event of violation of eMAG regulations, sellers may be subject to financial penalties of up to 20-40% of the sales value.
Technical problems with the platform
eMAG sometimes experiences technical issues, such as website or mobile app errors, which can lead to a negative shopping experience.
Difficulties in integration with systems
Integration with eMAG systems may require significant work to configure and maintain proper operation.
High rate of unclaimed parcels
eMAG has a slightly higher uncollected parcel rate compared to other platforms, which may affect sales efficiency.
Limited customer communication
On eMAG, the buyer contacts the platform directly, and the platform contacts the seller, which may make direct communication with the customer difficult.
Tax requirements
Sellers must comply with tax regulations in each country where they sell.
The need to adapt the offer
Customer preferences vary by country, which requires market analysis.
High competition
Many companies sell on eMAG, which requires the use of competitive pricing strategies.
What is eMAG's share in Poland?
eMAG is one of the largest e-commerce platforms in Central and Eastern Europe, operating primarily in Romania, Bulgaria, and Hungary. In the past, eMAG explored the Polish market, but in 2018, the company decided to withdraw from Poland. Currently, eMAG is not actively operating in Poland, but Polish sellers have the opportunity to use the platform to expand into Central and Eastern European markets. Thanks to the Cross-Border program, Polish companies can sell their products in countries where eMAG is present without having to establish separate companies in those countries.
What is the importance of eMAG for the digital world?
eMAG plays a vital role in the development of the digital world , enabling companies to trade across borders and expand into the dynamically developing markets of Southeastern Europe. The platform operates in Romania, Bulgaria, and Hungary , offering Polish sellers the opportunity to reach new customer groups without having to establish local branches.
For Polish retailers, this presents an opportunity to expand their operations in a region characterized by growing interest in online shopping. Benefits include access to millions of new customers, the ability to sell cross-border , and integration with local logistics services. This allows businesses to more easily increase revenue, diversify their sales markets, and build their brand's international presence in the digital world.
eMAG FAQ – Frequently Asked Questions and Answers
What is eMAG?
eMAG is one of the largest marketplace platforms in Central and Eastern Europe, operating primarily in Romania, Bulgaria, and Hungary. It enables online sales for both local and international sellers, offering modern sales management tools.
What are the costs associated with selling on eMAG?
Sellers on eMAG only pay commissions per sale, which vary by product category. The platform doesn't charge fees for listing items, making it easy to start selling without any upfront investment.
Can I sell on eMAG from Poland?
Yes, eMAG also enables international sales from Poland through its Cross-Border program, which allows sellers outside of Romania, Hungary, and Bulgaria to offer their products to customers in these countries. However, local tax and logistics regulations must be met.
What does eMAG sell?
eMAG is a marketplace offering a wide selection of products across various categories, including electronics, household appliances, fashion, cosmetics, home and garden supplies, as well as children's and sports products. The platform allows you to sell your own products or collaborate with third-party sellers.
Can I integrate my eMAG account with warehouse and accounting systems (ERP)?
Yes, eMAG integrates with popular ERP systems and sales management tools. This allows sellers to automatically synchronize inventory, orders, and invoices, streamlining sales management.
Do I need to have VAT registration in the country where I sell on eMAG?
VAT registration depends on the value of the sale and the destination of the goods. If a seller exceeds a certain turnover threshold in a given country, they may be required to register for VAT. Alternatively, VAT OSS can be used to simplify tax settlements.
How long does it take to deliver a parcel from Poland to Romania?
The average delivery time from Poland to Romania is 3 to 5 business days, depending on the chosen carrier and customs procedures. Sellers should factor this time into their offers to ensure realistic order fulfillment times for their customers.
Does eMAG offer fulfillment services (FBE)?
Yes, eMAG offers Fulfillment by eMAG (FBE), a service where sellers can store their products in eMAG warehouses, and the platform handles the packaging and shipping of orders. This is a convenient solution that shortens delivery times and increases customer satisfaction.
What are the acceptable dimensions and weight of parcels in eMAG Courier?
The maximum allowable dimensions for eMAG parcels are typically 120 cm long and 60 cm wide, and the weight of the parcel should not exceed 31.5 kg. Exact limits may vary depending on the carrier.
What are the costs of advertising campaigns in eMAG Ads?
eMAG Ads operates on a Pay-Per-Click (PPC) model, meaning sellers pay for each click on their ad. Costs depend on the competitiveness of the product category and the rates set by the sellers.
What are the most common myths about selling on eMAG?
One myth is that eMAG is difficult for foreign sellers to use. In fact, the platform offers an intuitive interface and technical support that make it easy to get started on this marketplace.
How to contact a buyer on the eMAG platform?
eMAG does not allow direct communication between sellers and buyers via email or phone. All customer messages and inquiries are transmitted through the eMAG messaging system, available in the seller's dashboard.
How to start selling on eMAG?
To start selling on eMAG, you'll need to create a seller account, submit the required registration documents, and accept the terms and conditions. Once your account is approved, you can add products to your listing, configure pricing and shipping methods, and then start selling.
Can I sell on eMAG Marketplace using the IdoSell platform?
Yes, IdoSell offers integration with eMAG Marketplace, which enables automatic offer management, inventory synchronization, and order processing. This integration allows sellers to conveniently manage their sales on eMAG without having to manually add products.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
