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Free pre-audit of an online store and a full and paid audit of an online store
What?
A free e-commerce audit, also known as a pre-audit , is a preliminary analysis of your online store, designed to quickly identify basic errors and potential for improvement. It's the first step before a full, comprehensive e-commerce audit .
Why?
A pre-audit allows online store owners to understand the current state of their online business and whether it's worth investing in further optimization. It's an effective way to assess the current state of e-commerce without incurring upfront costs.
Who is it for?
For online store owners who want to increase sales, improve the usability of their website, and make informed decisions based on reliable data – without having to immediately commit to a full audit service.
What is an e-commerce pre-audit, i.e. a free online store audit?
An e-commerce pre-audit (webstore pre-audit) is a simpler, yet 100% free version of an online store audit. However, it contains minimal information that can positively impact your e-commerce for free . There are many offers online about free online store audits, but these aren't real, genuine e-commerce audits. These are just ersatz audits, "partial audits" (e.g., those containing only a partial SEO audit, a partial UX audit, or a limited website audit). Of course, you might wonder, and perhaps ask, companies offering so-called "free online store audits" why they mislead potential customers and write about e-commerce audits. But we all know the answer to that question.
E-commerce pre-audit – the first step to developing an online store
Do you have an online store and are wondering why it's not achieving the expected results? Perhaps you need a fresh perspective on its operations. A free e-commerce pre-audit is a quick, no-obligation analysis that allows you to assess where you are today—and where you could be tomorrow. It's 100% free, it costs nothing. Simply contact the swiatcyfrowy.pl team , complete a simple e-commerce survey, and within a few days, you'll receive a short but informative independent assessment of your online store, along with recommendations. And it's truly completely free.
What is an e-commerce pre-audit?
A pre-audit is a preliminary diagnosis of your online store , covering the basic aspects of your website's performance – such as menu structure, content quality, loading speed, and basic SEO elements. It allows you to quickly discover which areas require improvement and what's already working well. While this is a limited form of a full online store audit, it still helps you see your store or website in the right light. And since it's a free consultation, there's no need to explain or convince you… it's worth taking advantage of.
What is the difference between a pre-audit and a full audit?
A pre-audit is a quick and free analysis that provides a comprehensive picture of the situation. A full e-commerce audit is much more detailed, encompassing analysis of sales channels, traffic sources, user experience, competition, and marketing strategy. It requires time, the involvement of a larger team, and multiple e-commerce tools. Therefore, a pre-audit is the ideal solution if you want to get started consciously, without incurring costs right from the start.
Who is the online store pre-audit for?
A free e-commerce pre-audit is a solution designed for online store owners who are dissatisfied with their current performance and want to understand what might be causing low sales or limited website traffic. It's an ideal option for entrepreneurs who have invested time and money in developing their online store but still aren't seeing the expected results.
An e-commerce pre-audit is also designed for companies that feel their store could perform better but aren't sure where to begin implementing changes. If you have a feeling that something in your e-commerce isn't working as it should—but you're having trouble pinpointing what exactly— a pre-audit will help you identify it risk-free and cost-free .
This service will also be useful for those responsible for online channel development in companies looking to improve brand visibility, increase conversions, or optimize website performance before making larger investments. A pre-audit is a practical tool for those seeking a quick diagnosis and wanting to act with awareness, based on expert assessment.
Finally, a pre-audit of an online store is also an ideal solution for all new companies/individuals who want to start their adventure with an online store.
What will you receive after the pre-audit?
After completing a free pre-audit, you'll receive a concise yet valuable report that identifies key areas for improvement in your online store. The report will include specific comments on technical elements, content structure, usability (UX), visibility on Google, and overall site functionality .
You'll learn, among other things, whether your store's navigation is intuitive, whether the page loads quickly enough, and whether the content meets basic user and search engine algorithm requirements. The report also includes a list of recommendations for implementation that will help you improve the quality of your store's performance, increase its sales effectiveness, and enhance online visibility.
The pre-audit does not obligate you to continue working with us – it's up to you to decide whether you want to implement the changes yourself or seek help from swiatcyfrowy.pl . The report provides a clear starting point for further development of your e-commerce , based on real data and expert analysis.
Moreover, after the pre-audit, you can count on a free consultation – a minimum of 30 minutes of online conversation with our e-commerce specialists , where the aspects covered in the online store pre-audit will be briefly discussed.
Why is it worth using an online store pre-audit?
A free pre-audit isn't just an opportunity to identify your store's weaknesses—it's also a chance to discover its potential . It's the first step to increasing conversions, improving visibility, and improving customer service. Risk-free, no-obligation—with real value.
What exactly does a pre-audit of an online store include?
So that there is no doubt, below is the information on what is included in the e-commerce pre-audit, which is free:
* e-commerce pre-audit – online store pre-audit – includes a simple survey for our client or potential client, in which we ask for basic data about your e-commerce.
* e-commerce pre-audit – pre-audit of an online store – contains a basic list of problems , errors, i.e. what is not done well in your e-commerce or does not work correctly, but of course it does not contain all the information – this requires more time and commitment from every e-commerce specialist.
* E-commerce pre-audit – a pre-audit of your online store – includes basic recommendations for your e-commerce. Furthermore, these recommendations won't just be about the store itself; we always take a broader look at your e-commerce, including your current e-commerce strategy and other aspects.
* the e-commerce pre-audit includes a free online consultation , so after completing the pre-audit, we meet with the client and discuss individual elements of the pre-audit.
It's worth emphasizing that the information you receive from us will have a positive impact on your e-commerce right from the start, and since it's free... it's definitely worth a try!
What is an e-commerce audit, an online store audit?
So what is a full online store audit?
We want our clients to know that our definition of an audit is comprehensive, including a comprehensive analysis of your e-commerce (web store), and it's a paid audit. A real audit requires significant time and is performed by a team of people, not by some app or machine. Furthermore, such an audit is performed using numerous e-commerce tools.
That is why, as a long-time e-commerce advisor, as the digital world, we have introduced a separate name and definition for a free online store audit: e-commerce pre-audit – online store pre-audit – to enable those interested to distinguish between what is free and what requires time, and therefore investment, on the part of the client.
We have already written about a full paid audit of an online store on our guide blog, so we invite you to read it, it is worth familiarizing yourself with our e-commerce audit service and the guide article that expands on this matter in more detail.
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Marcin Stadnik
e-commerce advisor
The author is a manager with extensive experience in e-commerce, sales strategy, and content marketing. He is a digital practitioner and consultant with over 15 years of experience in e-commerce projects, sales strategy, and online business development, as well as 25 years of experience in broadly defined distribution (offline and online). He specializes in creating and implementing effective solutions for online stores, supporting companies in developing their digital presence. He co-creates appropriate strategies for e-businesses, conducts audits, and oversees marketing activities—always combining analytical knowledge with market practice. He is the author and co-author of content published on the swiatcyfrowy.pl website—based on his many years of consulting, analytical, and operational experience. The materials created are intended to provide reliable, valuable knowledge that truly supports the development of online businesses. The content here is designed to address the real challenges and needs of companies operating in the e-commerce environment (the digital world).
