Contents
What?
Starting August 18, 2025, Allegro will require all sellers offering products to European Union customers to have and assign an EPR (Extended Producer Responsibility) number. Failure to do so will result in automatic listing blocking.
Why?
This is part of the implementation of EU environmental regulations aimed at reducing waste and promoting sustainable development. For sellers, this means they must comply with the new regulations, under threat of sales being blocked and facing significant fines.
For whom?
For all Allegro sellers who target customers in EU countries – especially those offering packaged products, electronics, batteries, textiles, and single-use plastics.
Background:
The European Union is tightening regulations related to corporate environmental responsibility. The EPR number requirement is part of a broader strategy for sustainable development and a circular economy. As a leader in online sales in the region, Allegro must adapt its policies to EU standards, and sellers must prepare for the new legal landscape. This article explains what this obligation means, how to prepare for it, and the consequences of ignoring it.
As of August 18, 2025, Allegro will require all sellers offering products to customers in European Union countries to provide an EPR (Extended Producer Responsibility) number. If you plan to sell outside of Poland, you must complete this number in your account settings.
Failure to provide an EPR number will result in your listings being automatically blocked . This means not only stopping your sales but also losing access to foreign markets and customers.
The EPR number is part of an EU system that requires companies to finance the recycling and disposal of waste generated from their products . This applies in particular to:
- packaging – cardboard, foil, boxes,
- electronic equipment – computers, telephones, household appliances,
- batteries – accumulators, cells,
- textiles – clothing, fabrics, accessories,
- single-use plastic products – cutlery, plates, straws.
If you sell electronics, clothing, or other products covered by the EPR, you must comply with additional environmental obligations in the destination country . The regulations are clear and do not provide for exceptions.
The introduction of an EPR number requirement on Allegro isn't just a formality . It's a step toward aligning the platform with EU sustainability standards. It's also an opportunity for you to:
- analyze your sales processes,
- make sure you are compliant with the regulations,
- avoid penalties and offer blocking,
- build the image of a responsible seller.
Don't wait to implement changes —not having an EPR number can have serious consequences for your business. Adapt to the new requirements now and secure your sales in EU markets.
What is the EPR obligation on Allegro from August 2025?
From August 2025, every seller on Allegro who offers products to customers in European Union countries will be required to meet the requirements for an EPR (Extended Producer Responsibility) number. This obligation applies to everyone, without exception .
Allegro is introducing a system that will automatically block listings without a correctly assigned EPR number . What does this mean in practice? Without an EPR number, international sales will be impossible . The platform will also regularly verify the accuracy of the numbers and their compliance with product categories. This is a significant change that requires appropriate preparation .
Effective date and consequences for sellers
The new regulations come into effect in August 2025 and do not provide for any exceptions or transitional periods. Failure to provide an EPR number automatically blocks the offer . Customers from EU countries will not be able to view it – as if it did not exist.
The consequences can be serious:
- decrease in sales – lack of offer visibility means fewer orders,
- loss of customers – consumers will choose competitors that meet the requirements,
- lower revenues – without sales, there are no profits,
- risk of sanctions – including fines and trade restrictions.
Don't wait until the last minute . Early preparation will help avoid unpleasant consequences and ensure continued sales.
Who is affected by the obligation and which offers will be blocked?
The EPR number requirement applies to sellers offering products covered by EU environmental regulations. Specifically, these include:
- batteries and accumulators,
- electronic devices,
- packaging and packaging materials.
If you offer these types of products and want your offers to be visible to EU customers, you need to enter the appropriate EPR numbers in the Allegro Sales Center – this is where you manage your products and data.
No EPR number means no sales . Your listing will be removed from customer views, which can significantly limit your sales opportunities and negatively impact your bottom line. Check now to see if your products are subject to EPR and take appropriate action .
Link with the principle of extended producer responsibility
The introduction of an EPR number requirement on Allegro is part of a broader European Union strategy based on the principle of extended producer responsibility . What does this mean in practice?
Manufacturers and importers are responsible for the entire life cycle of a product —from its introduction to the market to its disposal. The purpose of these regulations is to:
- reducing waste,
- supporting the circular economy,
- increasing the environmental responsibility of companies.
Allegro, as one of the largest e-commerce platforms in Central and Eastern Europe, is adapting to these regulations and requires the same from its sellers . This is not just a legal obligation – it's a step towards more informed and responsible online trading . And that's exactly what customers increasingly expect.
What is an EPR number and how do I get one?
An EPR (Extended Producer Responsibility) number is a key element of legal online commerce in the European Union. It is a unique identifier assigned to a company in the national EPR register, confirming that it complies with waste management regulations.
Without an EPR number, you can't legally sell in the EU . To obtain one, you must register with the appropriate EPR system in the country where you plan to operate. This is not only a formal obligation but also an expression of environmental responsibility. You demonstrate that you care not only about sales but also about the fate of packaging and products after they have been used.
Definition of the EPR number and its role in e-commerce
The EPR number is more than just a formality – it's a gateway to legal trade in the EU . It allows you to introduce goods into the EU market, regardless of the industry – whether it's electronics, clothing, or packaged goods.
Having an EPR number also impacts a company's image. It builds customer trust, as they increasingly pay attention to the environmental responsibility of sellers . For example, a German consumer might abandon a purchase if they don't find an EPR number, believing the company doesn't meet local requirements. Without a number, they risk losing the sale before it even begins .
Obligation to register in the EPR system before sale
Registration in the EPR system is mandatory before starting sales in the EU . In countries such as Germany, France, and Poland, the lack of an EPR number can have serious consequences:
- Blocking offers on platforms such as Allegro, Amazon or eBay
- Financial penalties for non-compliance
- Loss of credibility in the eyes of customers and business partners
Therefore, before your first product reaches a customer, make sure you have an EPR number . It's not only a legal requirement but also part of your go-to-market strategy.
Obligation to report the weight of products and packaging
Having an EPR number is just the beginning. Another requirement is regular reporting of the weight of products and packaging introduced to the market . While this may seem complicated, it actually brings many benefits:
- Institutions gain a tool to monitor the impact of your activities on the environment
- You get precise insight into the structure and scale of your production
- Possibility of packaging optimization – less waste, lower costs
- Building a competitive advantage – environmental responsibility becomes an asset in the eyes of customers
Reports are typically submitted quarterly or annually. Accurately fulfilling this obligation not only ensures compliance with regulations but also provides real value to your company .
Product categories covered by the EPR obligation
Extended producer responsibility (EPR) covers several key product groups that must meet specific legal requirements. The most important include:
- Packaging
- Electronic equipment
- Batteries
- Textiles
- Disposable plastic products
If you offer any of these products, you must check whether they are subject to the EPR system . Failure to do so can lead to serious consequences, from financial penalties to listings being blocked on marketplaces like Allegro.
Implementing an EPR number is not only a legal obligation but also an expression of environmental responsibility . The system aims to engage producers in the recycling process and proper waste management. For retailers, this means:
- Registration in the appropriate EPR system
- Assigning EPR numbers to specific product categories
Without meeting these requirements, legal sales in the European Union will not be possible.
Packaging, electronics, batteries and other product groups
Among the products covered by the EPR obligation, the following categories deserve special attention:
- Batteries contain chemicals hazardous to humans and the environment. Improper disposal can lead to soil and water contamination.
- Electronics is a dynamically developing sector, subject to increasingly stringent environmental regulations. Failure to register can result in the blocking of offers and a loss of customer trust.
- Packaging – often underestimated, yet it has a huge impact on the amount of waste generated. The EPR requirement promotes the use of reusable packaging and biodegradable materials.
Selling batteries without an EPR number is a surefire path to serious problems. Failure to register electronics can not only block your listings but also damage your store's reputation.
In the case of packaging, the EPR obligation aims to reduce waste and promote more sustainable solutions. It's not just a regulation—it's a real change for the environment.
EPR obligation for textiles and single-use plastics
Textiles and single-use plastic products are other groups covered by the EPR requirement. Many European Union countries already require:
- Registration in appropriate systems
- Assigning EPR numbers to specific goods
- Compliance with local regulations
- Maintaining full transparency – from the source to the fate of the product
What about single-use plastic ? Cutlery, plates, straws – these small items have a huge impact on the environment. Therefore, their sale is subject to additional regulations. Failure to comply with EPR risks fines and the blocking of offers .
Fortunately, these regulations make sense. Their goal is to reduce plastic waste and promote better alternatives, such as:
- Compostable products
- Recycled materials
- Reusable solutions
BDO Register – Sellers' Obligations in Poland
The BDO register is not just an administrative formality – it's a key element of the extended producer responsibility (EPR) system in Poland. Every entrepreneur selling products on the Polish market must be registered with the BDO . Failure to register constitutes a violation of the law , which can result in severe financial penalties or even suspension of operations .
What does this look like in practice? Even if you only sell in Poland, you must have an EPR number issued by the BDO . Without it, your business is illegal, which can lead to serious consequences. Additionally:
- The Allegro platform requires an EPR number – its absence prevents sales to European Union countries.
- The introduction of the EPR number is a new standard of doing business that emphasizes environmental responsibility.
Protecting the environment is no longer a choice – it is the responsibility of every entrepreneur.
LUCID Register – Sales to Germany and Packaging Obligations
Planning to sell products to Germany? Registering with LUCID is the first step . This is the German packaging register and an integral part of the local EPR system. Without an EPR number from LUCID, you are not authorized to sell on the German market .
Why is it worth registering?
- You fulfill your legal obligations under German law.
- You demonstrate your commitment to environmental protection – something that is increasingly appreciated by customers.
- You make packaging waste management easier , which has a real impact on sustainable development.
- You meet Allegro's requirements for shipping to EU countries.
Exporting to Germany without registering with LUCID? It's simply impossible.
Stiftung EAR Register – Electronics and Batteries in Germany
If you sell electronics or batteries and want to enter the German market, you must register with the Stiftung EAR . This is Germany's response to the EU WEEE directive, which covers all electrical and electronic devices.
Why is registration with Stiftung EAR so important?
- Ensures the legality of the sale of electronics and batteries on the German market.
- Confirms that your company cares about recycling and processing e-waste.
- Without an EPR number from Stiftung EAR, you are breaking the law and losing access to one of the largest markets in Europe.
- Allegro requires registration for shipments to EU countries – lack of a number means no sales.
Want to sell electronics in Germany? Stiftung EAR is a requirement, not an option.
EKO-KOM and NATUR-PACK registers – sales to the Czech Republic and Slovakia
Planning to expand into the Czech and Slovak markets? That's a great decision, but remember – you'll need to register with local EPR systems :
- EKO-KOM – for sales in the Czech Republic,
- NATUR-PACK – for sale in Slovakia.
Both systems focus on packaging waste management. Not having an EPR number means your sales in these countries are illegal .
Why is it worth registering?
- You comply with local producer liability regulations.
- You are building the image of an ecologically responsible company.
- You make it easier for yourself to fulfill your environmental obligations.
- You meet Allegro requirements when shipping to EU countries.
Want to operate internationally? The EKO-KOM and NATUR-PACK registers are an absolute must.
Requirements for specific product types
Do you sell batteries, electronics, or other goods covered by extended producer responsibility (EPR) ? You must meet additional obligations to legally operate in the European Union. Obtaining the appropriate EPR numbers for specific product categories is mandatory . Without them, you cannot legally sell.
Failure to comply with EPR regulations can result in bids being blocked and significant financial penalties . But don't be discouraged—EPR isn't just about bureaucracy. It's also an opportunity to demonstrate that your brand operates responsibly and cares for the environment. And that makes a real difference these days.
EPR obligation for packaging and registration method
If you sell packaged products, you must obtain an EPR number assigned to the packaging category . Registration varies by country:
| Country | Registration system |
|---|---|
| Germany | LUCID |
| Poland | BDO |
It's more than just a formality. Registering with the EPR system sends a clear signal that you support the circular economy . Compliance with regulations helps avoid legal issues and demonstrates your company's commitment to sustainability. Consumers are increasingly paying attention to brands' environmental responsibility .
EPR obligation for electronics and WEEE number
Do you offer electronics? In this case, you must obtain a WEEE number , which confirms compliance with the EU directive on waste electrical and electronic equipment. In Germany, registration is handled by Stiftung EAR .
The WEEE number is not just an administrative obligation . It's a tool that allows you to control a product's lifecycle and its environmental impact. It allows you to:
- You avoid blocking offers on sales platforms
- You protect yourself against financial penalties
- You gain the trust of your customers
Ecology isn't a trend these days, it's a necessity . Show that your company operates responsibly and in compliance with regulations.
Battery EPR and BATT number
Do your products contain batteries—in toys, electronics, or other items? Then you need to register with the EPR system and obtain a BATT number Stiftung EAR also handles registration .
A BATT number isn't just a legal requirement . It's proof that you're responsible for hazardous waste. Also remember:
- Appropriate labeling of products containing batteries
- Compliance with collection and disposal rules
- Regular reporting of the number of batteries introduced
- Updating data in the registration system
Non-compliance not only risks penalties but also a loss of customer trust . And no one wants that—neither you nor your customers.
Don't treat this obligation as an obstacle. Consider it part of a modern, responsible approach to business . Because today, it's not just what you sell that counts, but also how you do it and what values you represent .
The Role of an Authorized EPR Representative
With the entry into force of new regulations introduced by Allegro, the role of an authorized EPR (Extended Producer Responsibility) representative has become crucial – especially for sellers outside the European Union . This representative is your company's official representative in an EU member state, allowing you to legally offer products on the EU market , even if your company doesn't have a physical presence there.
Importantly, a representative not only represents you before the relevant authorities but can also—acting on your behalf— obtain the required EPR number . This is a huge convenience, as you don't have to deal with bureaucracy and complicated registration procedures in every country you plan to export your goods to.
Working with an authorized representative is not only convenient, but also:
- save time – you don't have to analyze local regulations and procedures yourself,
- lower risk of making mistakes – an experienced partner knows the applicable regulations,
- full compliance with EU regulations – which is crucial for legal operations on the European market.
In practice, this can determine the success of your company on the EU market – or block it from the very beginning.
When is a representative required and how does it work?
If your company is not based in the EU country you are targeting , you are required to appoint an authorized EPR representative. This is required by local regulations, which require the designation of a person or company responsible for:
- obtaining an EPR number,
- ensuring compliance with the principles of extended producer responsibility.
A representative serves as an intermediary between your company and local authorities. Their responsibilities include:
- completing and submitting required documents,
- data reporting in accordance with regulations,
- maintaining contact with supervisory institutions.
During this time, you can focus on growing your business , confident that your formalities are in good hands. This solution not only facilitates market entry but also minimizes the risk of fines and problems resulting from non-compliance .
Obtaining an EPR number from a representative in an EU country
An EPR number isn't a formality—it's a requirement for legal sales in the European Union . An authorized representative, acting on your behalf, handles the entire registration process. Under Allegro's new rules, having an EPR number is a requirement, not an option .
The lack of an EPR number may result in serious consequences:
- blocking offers on sales platforms,
- imposition of financial penalties,
- complete exclusion from the market.
Working with an EPR representative is essential these days . If you want to operate legally and expand your sales in Europe without any obstacles, you need to be prepared. Do you already have a trusted partner who will take care of your interests in the EU market?
How to enter an EPR number on Allegro
If you sell on Allegro and operate within the European Union , you are required to enter an EPR number. This isn't just a formality—it's a legal requirement that applies to every seller in the EU. The entire process takes place in the Sales Center , where you'll find a special form for assigning EPR numbers to specific member states.
Why is it so important? Because an EPR number isn't just a requirement—it's also a way to:
- avoiding blocking of offers by the Allegro system,
- building customer trust through transparency,
- compliance with legal requirements in force in the EU,
- showing responsibility towards the environment and consumers.
Entering an EPR number signals that your company complies with regulations and ethics. Don't delay – it's better to act now than to face excuses for suspended offers later.
EPR form in Sales Center Allegro
In Allegro's Sales Center, you'll find an intuitive EPR form – your command center for regulatory compliance. It allows you to:
- you will assign EPR numbers to the countries where you sell,
- you will specify the product categories to which the number applies,
- you will gain control over your regulatory compliance in real time.
The form is available in the administration panel and has been designed to simplify the process as much as possible. Just a few simple steps and you're done. This solution provides you with peace of mind and legal security.
Verification and assignment of numbers to offers
Entering an EPR number is just the first step. It's crucial to correctly assign it to the appropriate listings . Allegro requires that each number be associated with a specific product category. Otherwise, the system will consider the data incomplete, which may result in:
- blocking the offer,
- limiting the visibility of products,
- even account suspension.
Therefore, exercise extreme caution . Double-check your data before submitting it. This isn't just a matter of compliance with regulations—it's also a sign of respect for customers and the environment. EPR isn't just a number—it's your commitment to fairness.
The most common mistakes and how to avoid them
Many sellers make similar mistakes when entering EPR numbers. The most common include:
- no GPSR (General Product Safety Regulation) data,
- assigning an EPR number to the wrong product category,
- omission of countries where sales are conducted,
- inaccurate completion of the form or failure to update data.
How to avoid these mistakes?
- Check your data before saving it – accuracy is key.
- Use official Allegro materials – they are constantly updated.
- Regularly monitor changes to the regulations – regulations may change.
- Take the process seriously – it is not just a formality, but part of your reputation.
Prevention is better than cure – and in this case: it's better to check than to fight later to unlock offers. Attention to detail is the foundation of effective online sales today.
Blocking of offers on Allegro for deliveries to the EU
Not having an EPR number on Allegro can have serious consequences , especially if you plan to sell to customers in the European Union. One of the most severe sanctions is listing blocking – your listings are no longer visible to EU buyers, leading to a sharp decline in sales .
Why is this happening? It's the result of non-compliance with EPR regulations – a mandatory element of legal business activity in the European market. An EPR number isn't just a formality . It also signals to customers that:
- you act in accordance with the law,
- you care about the environment,
- you are a reliable seller.
The lack of EPR not only risks blocked offers . It also means losing customer trust and damaging your brand's reputation . Therefore, it's worth familiarizing yourself with Allegro's new rules now and ensuring compliance. It's better to act early than to have to deal with the situation later .
Financial penalties and sales restrictions
Ignoring the regulations related to the EPR number can lead to serious financial consequences . Penalties ranging from PLN 5,000 to as much as PLN 1,000,000 for companies that fail to meet extended producer responsibility requirements.
But that's not all. The lack of an EPR number can also result in:
- limiting sales on e-commerce platforms,
- blocking expansion into foreign markets,
- loss of customer trust,
- serious image losses.
An EPR number isn't just a requirement—it's part of a risk management strategy . It can protect your company from financial and reputational losses.
A real-life example: a Polish electronics retailer ignored the EPR registration requirement. The result? A 50,000 PLN fine and a temporary ban on listings in Germany . This is a real threat that can be avoided by acting responsibly and in compliance with regulations.
Differences between EPR number and BDO number
Although they may seem similar at first glance, the EPR number and the BDO number are two different obligations :
| Number | Scope of application | Objective |
|---|---|---|
| EPR (Extended Producer Responsibility) | European Union | Producer responsibility for packaging waste |
| BDO (Waste Database) | Poland | National waste register |
If you operate both in Poland and abroad, you need to be aware of these differences. For example:
- You sell cosmetics in Poland – you need a BDO number .
- If you plan to sell in Germany or France, you must have an EPR number in accordance with local regulations.
Do you already have everything you need? If not, don't delay. Complete your registrations to operate legally, safely, and grow your business without interruption.
Support for sellers in fulfilling EPR obligations
In the rapidly changing world of e-commerce, sellers operating in the European Union must meet increasingly complex legal requirements. One of the key obligations is extended producer responsibility (EPR) . It's not just a matter of knowing the regulations, but above all, of effectively implementing them in the company's daily operations.
TOM Recovery Organizations enter the picture – trusted partners who comprehensively support entrepreneurs in fulfilling their obligations under the EPR. They offer assistance at every stage:
- Registration in the appropriate national systems,
- Obtaining the required EPR numbers in EU countries,
- Ongoing support with formalities and reporting.
By partnering with TOM, sellers can legally operate in EU markets – without stress, risk, or unnecessary complications. Specialists handle all the bureaucracy, leaving you free to focus on what matters most – growing your business . Consider this: is your company ready for these changes? Do you have a partner at your side who knows their stuff?
How does TOM Recovery Organizations work?
TOM Recovery Organizations are not just advisors – they are experienced guides who will guide you step by step through the complexities of EPR regulations. Their support includes registration in the BDO system and obtaining appropriate EPR numbers in various European Union countries.
This is especially important if you're planning international expansion and want to avoid costly mistakes resulting from ignorance of local regulations. In practice, TOM:
- They analyze the needs of your business – identifying obligations arising from the type of products and target markets,
- They prepare the necessary documentation – they prepare a complete set of required forms and applications,
- They support ongoing reporting – helping to submit reports on time and correctly.
The result? You can be sure you're compliant and your offers won't be blocked by sales platforms. Sounds good, right? The only question remains: are you already using this support, or are you just considering it?
Assistance with registration and reporting in EPR systems
Registration and reporting under the EPR can be complicated, especially for companies just starting out in EU markets. Fortunately, TOM Recovery Organizations are here to simplify the process and take over most of the formalities.
TOM experts will help you understand and implement key steps:
- What data should be collected – e.g. quantity and type of packaging, electronic equipment or batteries,
- How to prepare them – according to the requirements of a given country,
- Where and when to report them – to the appropriate institutions within the specified deadlines.
This not only saves time but, above all, provides peace of mind. For example, if you plan to sell electronics in Germany, you need to obtain a local EPR number and regularly report the number of packages you're importing. Without proper support, it's easy to make a costly mistake.
Therefore, it is worth asking yourself one key question: do you already have a partner who will take care of EPR compliance and allow you to focus on what really matters – the development of your company?
The importance of new regulations for e-commerce
The introduction of extended producer responsibility (EPR) marks a significant turning point for the entire e-commerce industry. This isn't limited to the largest platforms like Allegro – every seller operating in the European Union must comply with the new regulations . Failure to obtain an EPR number can result not only in blocked listings but also in significant financial penalties , posing a real threat to your business.
The new regulations are more than just a formality—they establish concrete responsibility for the entire product lifecycle , from market introduction to disposal. This isn't just a legal obligation, but also a step towards more sustainable and conscious trade . Is your company ready? Or perhaps this is the perfect time to not only comply with the requirements but also gain a competitive advantage ?
The impact of EU regulations on online retailers
EU regulations are increasingly influencing the way online commerce operates. Sellers must act transparently, responsibly, and in compliance with applicable law . The new rules on producer responsibility are not theoretical—they are real obligations that must be implemented in everyday operations . Ignoring them could result in loss of market access or complete exclusion from the industry .
One of the key requirements is providing detailed product information . This includes:
- the exact composition of the product – crucial for consumers who care about their health and the environment,
- country of origin – important from the point of view of transparency and purchasing ethics,
- recommended disposal method – supporting responsible waste management.
In an era of growing consumer awareness, such information is not only a requirement—it's also an opportunity to build customer trust and loyalty . Do you see these changes as a barrier, or perhaps an opportunity to grow and stand out from the competition ?
GPSR Compliance and Product Safety
To sell legally and safely in the EU market, you must be familiar with and comply with the General Product Safety Regulation (GPSR) . This is a key document regulating product safety . The new regulations require sellers to provide customers with complete information , including:
- usage warnings,
- operating instructions,
- manufacturer's contact details.
Their goal is to protect consumers and eliminate unsafe products from the market . Failure to comply with these rules can lead to:
- loss of sales opportunities,
- imposing high financial penalties,
- serious damage to the brand's reputation.
It is therefore worth asking yourself a few key questions:
- Has your company already implemented GPSR-compliant procedures?
- If not, what actions can you take to catch up as quickly as possible?
- How do you plan to ensure customer safety and your brand image?
Modern e-commerce is not just about sales. It's about responsibility, trust, and a long-term development strategy .
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Kornelia Makowska
e-commerce specialist
A marketing and management graduate with a background in digital marketing and e-commerce, she has experience managing online stores and building brand presence on social media. She combines theoretical knowledge with practical application, focusing on effective and modern marketing solutions.


