The dynamically growing e-commerce market requires sellers to be increasingly flexible and efficient in managing their product offerings and integrating with external systems. Traditional methods of operating with CSV files or manually managing product information are no longer sufficient in the context of the growing number of sales channels, complex logistics models, and increasing customer expectations. In response to these challenges, IdoSell – as one of the leading e-commerce platforms in Poland – is introducing a PIM (Product Information Management) solution that combines integration, automation, and editing functionalities in a single, intuitive environment. This is how the prePIM , dedicated to advanced merchants managing large product catalogs, multiple sales channels, and diverse data sources.

PrePIM is a modern tool that redefines the way product data can be managed – both in terms of importing from external systems (ERP, suppliers, distributors) and exporting to sales channels (online stores, marketplace platforms, advertising systems). Deep integration with IdoSell enables not only seamless transfer of information between systems but also management of prices, availability, and product descriptions in multiple languages, stores, and currencies. All this is based on a central, intelligent data repository, supported by additional tools that automate processes – from setting margins and comparing supplier offers to creating product feeds for various sales channels.

In this article, we'll analyze the key modules of the prePIM system, its application in the daily work of e-commerce teams, and demonstrate how this solution can help scale businesses and optimize margins. We'll cover topics such as data import and export, product information management, integration with external systems, and purchasing decision automation. We'll also consider who will benefit from prePIM in their daily work and when it's worth considering implementing it as part of an e-commerce development strategy.

PIM solutions have long been standard in large organizations, but prePIM takes this concept to a new level – tailored to the needs of both medium-sized and large sellers operating in the IdoSell ecosystem. This not only allows for greater control over offerings but also real improvements in operational efficiency, data quality, and responsiveness to market changes.

In an era of growing competition and increasingly demanding consumers, effective product management is becoming a key element of e-commerce success. Customers expect not only attractive prices and fast delivery but also consistent, accurate, and up-to-date product information—regardless of the channel they shop through. This is why a growing number of companies are investing in advanced PIM (Product Information Management) systems, which centralize and standardize product data and then distribute it across multiple sales channels.

IdoSell – an e-commerce platform supporting thousands of online stores in Poland and abroad – addresses these needs by providing the prePIM . This solution is aimed at advanced merchants who need a flexible and automated way to manage a wide range of products and integrate with multiple data sources and sales channels.

The context of e-commerce development and the need for advanced PIM tools

The number of products available in online stores is growing year by year, as is the number of sales channels requiring separate descriptions, prices, inventory levels, and images. Manual data management is becoming not only inefficient but also impossible to maintain at larger scales. Traditional methods based on CSV files, spreadsheets, or manual updates in ERP systems are no longer sufficient when it comes to synchronization between multiple stores, marketplace platforms, price comparison sites, and advertising systems. (What is PIM, and when do you need to implement such a system for product management in your online store?)

PIM systems are therefore becoming an indispensable element of modern e-commerce – they allow for centralized product data, managed in one place, and then effectively distributed to selected customer touchpoints. This allows retailers to quickly respond to market changes, shorten time to market, reduce errors, and increase communication consistency.

A brief introduction to prePIM as a solution for advanced merchants

PrePIM is an application that combines the best features of traditional PIM systems with full integration with the IdoSell ecosystem. (IDOSELL – online store platform)
It was designed for merchants who manage extensive product catalogs from multiple suppliers, operate in multiple stores or countries, and also expect to automate processes such as data import, price updates, creating product feeds, and generating descriptions.

This solution provides full control over product information, enables the creation and updating of bulk offers, supports multilingual support, and allows for the setting of individual parameters for various sales channels. Thanks to mechanisms that automate data import and export, merchants can quickly integrate prePIM with external ERP systems, wholesalers, and product data providers, and then send the completed offer to multiple stores simultaneously—without the need for manual file or data processing.

Additionally, prePIM utilizes AI-based solutions, such as integration with ChatGPT, which enables the automatic generation of product descriptions and translations, improving the quality of offer presentation without involving a team of copywriters. Thus, prePIM addresses the real needs of growing e-commerce businesses – accelerating workflows, reducing errors, and increasing flexibility in responding to changing business conditions.

In the following part of the article, we will analyze in detail the functionalities of prePIM, its practical application and the specific benefits it can bring to companies operating in the IdoSell environment.

PrePIM & IdoSell - seamless integration

Full synchronization with the IdoSell ecosystem

One of the greatest advantages of the prePIM application is its deep, bidirectional integration with the IdoSell platform, implemented via a dedicated API. This enables the ongoing exchange of product, inventory, and pricing data between both systems, significantly accelerating sales processes and reducing the risk of errors resulting from inconsistent data. Synchronization is not performed manually or periodically – data is updated dynamically and almost instantly, which is particularly important in the context of large product volumes and dynamic stock changes.

PrePIM isn't an external add-on requiring complex integration – it's a native IdoSell extension, designed specifically with users of the platform in mind. This means merchants don't need to invest time and resources in creating custom connections or integrators. Everything works within a single environment, and data entered in prePIM is immediately reflected in the IdoSell online store offering.

Multi-store product management

PrePIM enables simultaneous management of offers across multiple stores or language versions of the IdoSell system. Merchants can specify, in one place, which products should be distributed to specific stores, their prices, descriptions, and availability—and then synchronize this information across all channels with a single click. This is a key solution for companies operating a multi-store model or planning international expansion, as it allows for complete control over what and how customers are presented in each market.

This functionality eliminates the need to edit offers separately for each store, significantly reducing operational time and reducing errors. Furthermore, prePIM allows for the use of common base data (e.g., images or technical parameters) while simultaneously differentiating local elements such as currencies, prices, units of measurement, and marketing descriptions.

Synchronization of inventory levels from different locations

For companies that use multiple warehouses—in-house, external, or dropshipping—precise inventory management is crucial. PrePIM enables the collection of product availability data from multiple sources and central processing. Then, depending on the sales strategy, the merchant can define supplier priorities, availability thresholds, and product listing rules (e.g., only products available from at least one supplier).

This approach helps reduce situations where a customer orders an unavailable product or where order fulfillment times are longer than expected. Automatic synchronization rules also allow for dynamic additions and removals of products from the store's offerings, depending on changes in availability in source warehouses.

Global and individual price setting per store

PrePIM offers complete flexibility in pricing policy. It allows for both global setting of margins and markups (e.g., as a percentage of purchase prices) and assigning specific prices to selected stores, customer groups, or language versions. This allows each sales channel to have an individual pricing policy, which is crucial, for example, in the face of tax differences, competition levels, or customer expectations in different countries.

PrePIM's built-in pricing mechanisms allow for complex rules, such as price ranges, availability, supplier, and even product name phrases. Prices can also be dynamically converted to other currencies based on manually or automatically set rates.

Support for descriptions, names, and parameters in multiple languages

For international sellers, the ability to manage product content in multiple languages ​​is crucial. PrePIM supports multilingual product descriptions, names, metadata, and technical parameters, enabling centralized management of this information across all language versions of IdoSell stores.

Instead of creating separate product catalogs for each language, merchants can use a single database and assign translations directly in prePIM. Furthermore, the system supports automatic translation and description generation, for example, using an integrated AI-based tool. This saves time and improves content quality, which directly translates to conversions and SEO.

Flexible Data Sources - Import Module

In an environment where products and data originate from multiple sources – such as wholesalers, ERP systems, manufacturers, and distributors – effective and flexible import management becomes the foundation for efficient online store operation. PrePIM is designed to enable easy integration with diverse data sources, regardless of file format or structure. Thanks to the advanced import module, users gain full control over the process of acquiring product information and processing it into a uniform standard that can be further used across the entire IdoSell ecosystem.

Supported formats: XML, CSV and others

PrePIM supports the most popular e-commerce file formats, including CSV, TSV, XML, XLS/XLSX , and files from HTTP/HTTPS links . This means data can be imported from both manually uploaded files and automated supplier feeds published on external servers. Imports can be performed manually or periodically, according to a pre-defined schedule.

The system supports both simple files with basic product information and complex XML structures containing embedded data on variants, availability, technical parameters, and multimedia. This means that merchants are not limited by the format provided by the supplier – prePIM allows for full import configuration, regardless of the complexity of the input file.

Advanced data mapping and column customization

One of the greatest advantages of the prePIM import module is its flexible data mapping . Users can freely assign columns from the source file to target fields in the system – for example, assign the "product_name" column to the "product name" field, "ean_code" to "EAN," and "retail_price" to "retail price." For more complex data structures, it's also possible to map nested fields (e.g., "images[0].url") and create logical relationships between values.

Moreover, prePIM allows you to define data transformation rules during the import process, such as unit conversion, removing unwanted characters, shortening text, adding prefixes/suffixes, or conditionally overwriting values. This ensures that product data is organized and compliant with the store's standards after import.

Features supporting integration with ERP and warehouses

Many companies use their own ERP systems or external warehousing systems as their primary source of product data. PrePIM fits perfectly into this model, offering integrations based on file imports generated by the ERP and periodic synchronizations with their interfaces.

Among other things, it's possible to periodically download files from FTP/SFTP servers, integrate via XML links (e.g., warehouses), and create dedicated synchronization schedules—for example, importing data daily, hourly, or only at specific intervals. In this way, prePIM acts as a buffer between the ERP and the store, processing data according to business rules and forwarding only those data ready for publication to IdoSell.

PrePIM also allows you to combine data from multiple sources —for example, downloading prices from an ERP system, descriptions from a manufacturer's file, and images from another feed. This approach increases data quality and provides full control over what goes into the store's offerings.

Automatic field processing (e.g. currency conversion)

The import module features automatic data processing functionality, significantly reducing the need for manual intervention. For example, if the source file contains prices in a foreign currency (e.g., EUR, USD), prePIM can automatically convert them to PLN based on a specified exchange rate (manual or automatically updated).

Other examples of automation include:

• calculating prices taking into account the mark-up or margin,

• completing missing values ​​with default data,

• filtering and omitting products that do not meet specific conditions (e.g. no EAN, stock level = 0),

• marking products as "hidden" or "editable" depending on the content of selected fields.

Thanks to these functions, prePIM becomes not only a data importer, but also an intelligent tool for cleaning, transforming and preparing data for publication.

External data outputs - export module

Modern e-commerce requires a presence across multiple channels simultaneously – from online stores, through marketplace platforms (such as Allegro, Amazon, eBay), to price comparison sites, advertising feeds (Google Shopping, Meta Ads), dropshipping systems, and loyalty apps. Each of these channels has its own rules and requirements for product data structure. Therefore, the ability to create flexible and automated data exports with precisely tailored content and format is crucial. PrePIM's advanced export module , allowing full control over how product data is delivered to external systems.

Creating product feeds and price lists (various formats, links)

The export module in prePIM allows you to create product feeds and price list exports in any format: XML, CSV, JSON, XLSX , as well as generate individual links with updated data. Feeds can be configured to meet the specific requirements of external partners – for example, an XML structure compliant with Google Merchant Center, Amazon, Ceneo, or dropshipping platforms.

Each feed can contain defined product fields, such as: name, description, price, stock status, photos, EAN, manufacturer, dimensions, variants, product ID, category codes, etc. The user has full control over which data is exported and in what form, as well as whether the feed should be public (available via a link) or private (e.g. downloadable only after logging in).

Thanks to this, prePIM allows you to create separate feeds, e.g. for Google Shopping, separate ones for Meta Ads, and still others for partner wholesalers or ERP systems – each of them can have an independent structure, content and update frequency.

Automatic product selection by price or supplier availability

Not all products need to be exported to every channel. Therefore, prePIM allows you to define precise rules for selecting which products to include in the feed. For example:

• only products available in stock,

• only products from a specific supplier,

• only those that have an assigned retail price above a certain threshold,

• products with an active "for export" flag,

• exclusion of products with missing EAN or photo.

This allows merchants to create optimized offers that meet the requirements of a given external partner while minimizing the risk of product rejection (e.g., by Google Merchant Center for lack of required data). Product selection can be fully automated and based on dynamic data, eliminating the need for manual export control.

Configuration of margins and markups per channel or product

PrePIM enables individual setting of margins, markups, and pricing policies at the export level. This means that a merchant can, for example, prepare a feed for Allegro with a +10% margin and for a partner store with a +20% margin, without the need to physically duplicate product data. The system allows for the use of various algorithms:

• fixed percentage or amount surcharges,

• conditional markups depending on the purchase price (e.g. lower markup for more expensive products),

• margins depending on the supplier, category, product name or other characteristics.

This flexibility enables more effective management of sales profitability across channels and tailoring prices to specific customer needs. Additionally, prePIM allows for dynamic price conversion into other currencies or rounding according to established rules (e.g., to whole złoty).

Rich PIM editor - product data module

Effective product information management isn't just about importing or exporting. A key element of a merchant's work is the daily editing, optimization, and organization of data so that it not only complies with technical requirements but, above all, is attractive and understandable to the customer. To this end, prePIM offers an extensive product data module that serves as a command center for the entire catalog, enabling mass operations, individual edits, content enrichment, and data completeness and quality control.

Sheet style detail editing (mass/single)

One of prePIM's greatest strengths is its spreadsheet-like interface , which allows for intuitive and fast data editing – both at the level of individual products and entire product groups. This allows users to, for example, make changes to product names, descriptions, prices, technical parameters, or publication statuses without having to navigate through a series of separate forms.

PrePIM also enables mass operations , such as bulk changes to field values, overwriting data based on rules, filtering, and selecting product groups that meet specific criteria (e.g., missing photo, empty EAN field, no assigned category). This workflow significantly accelerates daily product management, especially for product ranges with thousands of items.

Generating descriptions with AI (ChatGPT)

PrePIM integrates with artificial intelligence technology—including the ChatGPT language model—to automatically generate product descriptions based on basic input data such as name, category, parameters, and keywords. This allows merchants to quickly develop marketing content for even a large number of products, without the need to engage a team of copywriters.

Descriptions can be generated at the level of individual products or entire groups, and it's also possible to customize the tone (e.g., technical, sales-oriented, neutral) and content length. The system also supports translation of descriptions into other languages , which is particularly useful for international sales.

This approach not only saves time, but also ensures stylistic and linguistic consistency across the entire offering, which translates into higher-quality product presentation in the store and better SEO results.

Consolidation of data from different suppliers

In many cases, products come from different suppliers, each providing data in a different format or level of detail. PrePIM allows you to merge data from multiple sources and select the best information from among the available options—for example, better photos from one supplier, more detailed descriptions from another, and better prices from a third.

Users can specify which source takes priority in the event of a data conflict or create their own override rules—for example, always selecting the longest description, the lowest price, or the highest-resolution image. This ensures that the offer created is not only complete but also optimized for sales.

Multilingual support and automatic creation of "goods to be imported" lists

PrePIM supports full multilingual product data , meaning every field—from product name to descriptions to SEO metadata—can be edited and published in multiple languages ​​simultaneously. The system allows you to assign translations manually, import them from external files, or generate them automatically using AI.

Additionally, by analyzing inventory levels, sales history, and supplier availability, it's possible to create automated shopping lists or "goods to bring back." Merchants can configure rules that will allow the system to detect out-of-stock or falling inventory levels and flag products that need replenishment. This list can be exported or integrated with an ERP system, speeding up purchasing processes.

Automatic price management

In e-commerce, price isn't just a numerical value assigned to a product—it's one of the most important strategic tools influencing sales, margins, and the competitiveness of an offer. For companies operating with large product catalogs, multiple suppliers, and dynamically changing purchasing conditions, manual price management is not only time-consuming but also error-prone. PrePIM eliminates these limitations by offering a comprehensive module for automatic price setting and optimization , which operates based on source data, business rules, and current inventory levels.

Setting markups by manufacturer, price range, product name

One of the key features of prePIM is the ability to define pricing rules based on various criteria. Merchants can easily define markups or margins:

• for specific manufacturers or brands,

• for specific purchase price ranges (e.g. different margins for cheap and premium products),

• depending on the category, product code, keyword in the name or description,

• per sales channel (e.g. a separate pricing policy for Allegro and another for the online store).

This approach allows us to automate a large portion of our pricing policy and ensure consistency across our entire product range. Furthermore, rules can be freely combined and prioritized – for example, if a product belongs to manufacturer X and costs less than 100 PLN, apply a 25% markup.

Thanks to flexible settings, the merchant does not have to analyze the data manually every time – it is enough to define the rules once, and the system will automatically apply them each time data is imported or an offer is updated.

Monitoring and comparing supplier prices (e.g. EAN)

For many companies, a key competitive advantage is access to the same product from different suppliers – at varying prices and availability. PrePIM enables the aggregation of product data from multiple sources (e.g., wholesaler feeds) and comparison based on unique identifiers such as EAN, SKU, or supplier ID.

Thanks to this, the system can:

• automatically select the cheapest supplier for a given product,

• assign a priority supplier if price differences are minimal but availability or delivery time is better,

• update the selling price based on the latest purchase price from a given source,

• exclude products that are not currently available from any supplier.

PrePIM also allows for the analysis of price and availability history, giving merchants a strategic tool to forecast price trends and make purchasing decisions in advance.

Automatic purchasing decisions and price optimization

Based on collected data and defined rules, prePIM can also support purchasing decision-making . This means that the system – after analyzing prices and availability – can generate a list of products worth purchasing at a given time, indicating the optimal supplier. This list can be used as the basis for ERP orders or forwarded to the purchasing department as a ready-made recommendation.

Additionally, prePIM supports the optimization of final prices – enabling:

• rounding prices (e.g. to .99, .90, .00),

• taking into account commission fees (e.g. at Allegro or Amazon),

• application of minimum/maximum margin levels,

• dynamic price conversion depending on the channel (e.g. higher prices on the marketplace platform, lower prices in your own store).

Thanks to these functions, the merchant not only improves the pricing process, but also maximizes margins , avoids losses resulting from mispricing, and dynamically responds to changing market conditions.

Strategic benefits for merchants

Implementing prePIM isn't just about technically streamlining the product management process—it also offers real business value for e-commerce companies. By combining automation, flexible integration, and data centralization, prePIM helps achieve tangible results: time savings, increased margins, faster business scaling , and the elimination of errors resulting from manual work. In this section, we present the key benefits experienced by merchants who implement this solution in their sales environment.

Save time when managing large catalogs and channels

One of the most frequently cited reasons for implementing prePIM is the desire to reduce time-consuming, repetitive tasks related to product management. Businesses operating with catalogs containing tens of thousands of products are unable to effectively update data manually. Thanks to automatic import, intelligent data overwrite rules, mass editing, and bulk export, the time required to manage products is reduced by up to several dozen percent .

Moreover, many processes—such as updating prices, descriptions, inventory, and synchronizing with marketplaces—take place in the background, without involving the operations team. This translates into greater efficiency and lower operating costs .

Transparency and efficiency of import/export processes

PrePIM ensures complete transparency of data flow – every import or export operation is recorded, traceable, and analyzeable. Users know when, where, and what data was retrieved, which fields were changed, and which products were rejected or omitted due to missing required data.

Thanks to the import and export logic management panels , merchants can monitor all active data sources, synchronization schedules, filtering rules, and product exclusions in one place. This transparency facilitates maintaining high-quality offerings and reduces the risk of errors resulting from invalid files or outdated feeds.

Better margins thanks to intelligent pricing and availability management

Margin management is one of the most challenging aspects of online commerce—especially with a large number of products, fluctuating exchange rates, and dynamic supplier price lists. PrePIM allows you to define pricing rules that automatically recalculate margins based on numerous parameters: supplier, manufacturer, sales channel, price range, and currency.

Additionally, by monitoring multiple sources and selecting the most advantageous offers (e.g., based on EAN), merchants can reduce purchasing costs and thus increase margins without having to raise final prices. Cost optimization and constant updating of purchasing data allow them to maintain competitiveness and respond to market changes in real time.

Scalability, multi-store, multi-lingual

For companies planning expansion—whether by launching new stores, entering foreign markets, or diversifying sales channels—having a tool that allows for easy scalability . PrePIM is a solution ready to work in the following environments:

• multi-store (support for multiple stores within one IdoSell instance),

• multilingual (managing product content in multiple languages),

• multi-channel (creating individual feeds for different platforms).

Merchants don't have to build their data structure from scratch every time – a single, central database that can be transformed and adapted to specific channels or markets is sufficient. This means that company growth doesn't require a proportional increase in operational expenditures , and new sales channels can be launched quickly and without the risk of product data chaos.

Who is prePIM for?

While prePIM offers universal product management features, its full potential is realized primarily in companies of a certain scale and operational complexity. This tool is designed for merchants who operate at scale, work with multiple suppliers, and handle sales across channels and languages. This makes prePIM more than just a support system—it becomes the foundation for efficient product logistics and a central point for data management .

User profiles: large and medium-sized multi-channel stores, complex supplier portfolios

The greatest benefits from implementing prePIM are achieved by companies that:

• manage an extensive product catalog (from several to several hundred thousand indexes),

• they use many data sources : wholesalers, ERP systems, producers, their own warehouses,

• they sell in an omnichannel – simultaneously through their own online stores, marketplace platforms, wholesale and advertising systems,

• have operational or marketing teams that edit, describe and update product data on a daily basis.

PrePIM is particularly well-suited to companies that are experiencing increasing pressure to:

• rapid implementation of new products for sale,

• maintaining consistent data across multiple channels,

• flexible response to changes in suppliers (prices, stocks, availability).

In such environments, prePIM relieves teams , automates tedious processes and increases the pace of work without compromising quality.

Where the tool comes in handy: automatic updates, offer optimization, feed management

PrePIM is a tool that works particularly well in companies:

• with a dynamically changing offer – e.g. in the electronics, household appliances, cosmetics, car parts or seasonal products sectors,

• with distributed data sources – e.g. when products come from 5, 10 or even several dozen different suppliers,

• with an emphasis on presence in many sales channels – IdoSell, Allegro, Amazon, Google Shopping, Ceneo, etc.,

• operating internationally , where content management in multiple languages ​​is standard.

With the ability to automate imports, export schedules, monitor price changes, and generate descriptions, prePIM helps manage operational complexity while supporting salespeople in making sound purchasing and sales decisions.

PrePIM is also an ideal choice for companies that:

• are planning to expand abroad , but do not want to multiply the work related to translations and customizing descriptions,

• want to improve the quality of their offer presentation , but without having to invest in a large editorial team,

• expect centralization and control over pricing strategy across multiple channels,

• need quick synchronization with ERP and logistics systems , without the need to involve programmers in every change.

Implementation and first steps

Implementing a PIM system is a strategic step that can dramatically improve product data management within a company. However, to fully utilize prePIM's potential, proper preparation of the implementation process —both technically and organizationally. IdoSell has ensured that the prePIM implementation is as simple as possible and can be accomplished both independently by merchants and with the support of the implementation team. In this section, we present what prePIM implementation looks like in practice and what steps should be taken to quickly reap the benefits of this tool.

The integration process with IdoSell

One of prePIM's greatest advantages is its native integration with the IdoSell system —there's no need to build API bridges, custom scripts, or external intermediaries. Data is exchanged between systems automatically and securely. Right from the initial configuration stage, the user specifies which stores and data types should be synchronized, which fields are binding, and how differences between prePIM and the IdoSell panel should be handled.

Thanks to this full compatibility, prePIM can download product data from the store almost immediately after launch, which will serve as a basis for further activities – supplementation, optimization, consolidation with external data.

The entire integration process can take from several hours to several days , depending on the scale of the project and the number of data sources.

Recommended implementation steps: from data import, through mapping configuration, to feed export

To ensure the implementation is effective and does not disrupt the team's work, it is worth carrying it out according to a proven pattern:

1. Data Source Analysis and Inventory
: Identifying the source of product data: ERP, wholesalers, manufacturer feeds, and the existing IdoSell catalog. At this stage, it's worth paying attention to differences in file structures, data quality, and information completeness.

2. Configuring import rules
In prePIM, the user creates column mappings, specifies update schedules, supplier priorities and transformation rules (e.g. currency conversions, adding margins, clearing fields).

3. Building a catalog in prePIM.
After importing data, the system allows for mass editing, removing duplicates, filling in gaps, and preparing products for export. This is also a good time to enrich the content with descriptions, images, and parameters from various sources.

4. Configuring export feeds:
The user defines product feeds for sales channels: the main store, Allegro, Ceneo, Google Shopping, and B2B partners. Each feed can have its own structure, filtering conditions, and pricing policy.

5. Test synchronization and publication
Before starting full synchronization, it is worth performing a test data export, checking its correctness in external systems and, if necessary, correcting the export rules.

6. Activate Automation.
Finally, schedules, automatic update rules, and dynamic pricing are activated. From this point on, most activities take place without user interaction.

Summary and recommendations

Implementing prePIM in an e-commerce environment is a milestone towards modern, scalable, and automated product management. This system isn't just another tool—it's a complete PIM (Product Information Management) platform that solves specific operational challenges , accelerates growth, and increases the competitiveness of omnichannel companies.

Below, we summarize the key areas where prePIM adds value and provide recommendations to help you determine when to begin implementing it.

Key prePIM features that elevate your product management

Throughout the article, we have analyzed the most important components of the prePIM system – each of them plays a significant role in improving the daily work of merchants:

• The import module allows you to integrate with any data sources (CSV, XML, ERP, warehouse feeds) and then transform the data according to your business logic.

• The product data module allows you to mass edit information, generate descriptions with AI, and consolidate data from multiple suppliers in one place.

• The export module allows you to create personalized product feeds and price lists for various channels, taking into account pricing policies, filters and formats.

• The price management module gives you control over margins, enables dynamic price recalculation and selection of the most advantageous suppliers.

• Integration with IdoSell ensures smooth data flow between systems without the need to create external connections or integrators.

• Support for multiple stores, languages, and currencies allows you to easily scale your business to international markets.

With these features, prePIM transforms offer management from a manual, labor-intensive activity into an automated and controllable business process .

How to use the tool to expand sales and optimize margins

PrePIM supports not only operationality, but also development and scaling strategies :

• enables the rapid introduction of new products to many markets simultaneously,

• accelerates the publication and updating of offers across multiple channels, shortening the time to market,

• reduces the number of errors in the data, which translates into higher conversion rates,

• allows you to dynamically adjust your pricing policy to the competition and market situation,

• allows you to test different sales scenarios – e.g. different margins in different channels or markets – without the risk of data chaos.

With the help of prePIM, the merchant can conduct operational and strategic activities simultaneously , having full control over the offer, margin and efficiency of the team's activities.

Recommendations: for whom prePIM brings real value and when is it worth starting its implementation?

Our analyses clearly show that prePIM is particularly valuable for companies that:

• have a medium or large product catalog (several thousand or more),

• cooperate with multiple suppliers or data sources ,

• sell in more than one channel (e.g. store + marketplace + product ads),

• are considering international expansion or are already operating in multilingual markets,

• need to automate price, stock and content management ,

• want to increase the operational efficiency of the e-commerce team by reducing manual activities.

Implementing prePIM is worth considering especially in situations such as:

• rapid development of the company and a rapid increase in the product range,

• planned migration to IdoSell from another platform (prePIM can be a bridge),

• data quality problems in sales channels,

• rising operating costs of the product team,

• the need to adapt product data to the requirements of partners or platforms.