What is Skroutz?

Skroutz is a prime example of how e-commerce is evolving to meet user expectations. In 2005, the platform began as a simple price comparison site, helping customers find the best deals online. Over the years, however, it has undergone a dramatic transformation, becoming a full-fledged marketplace where purchases can be made directly on the platform. This demonstrates the dynamic nature of e-commerce and the crucial importance of flexibility in adapting to new trends.

Today, Skroutz is much more than a comparison site—it's a comprehensive shopping platform offering a wide selection of products and services. Users can not only find the best prices but also conveniently shop everything in one place. It's this combination of innovative solutions and a practical approach that continues to make Skroutz a dominant force in the Greek e-commerce market.

What does the future hold? What steps will Skroutz take to maintain its position and meet growing customer demands? Will it introduce new technologies that will make online shopping even easier? These are questions that undoubtedly concern both consumers and competitors.

The History and Development of Skroutz

Skroutz is a Greek e-commerce platform that launched in 2005 as a price comparison website. Its founders – Georgios Chatzigeorgiou, Georgios Avgoustidis, and Vasilis Dimos – quickly gained recognition among users seeking the best online deals. From the outset, the company focused on innovation, which allowed it to rapidly grow and evolve into a fully-fledged marketplace.

Key moments in Skroutz history:

• 2021 – introduction of Skroutz Point , smart order pickup lockers that streamlined the delivery process and increased customer convenience.
• 2022 – acquisition of EveryPay, a provider of electronic payment systems, which enabled even smoother and more secure transactions.
• 2022 – expansion into the Cypriot market, thanks to which Cypriot residents gained access to features and amenities known from Greece.

These steps show that Skroutz is not only strengthening its position in the domestic market, but also consistently expanding its horizons.

From price comparison to marketplace

Skroutz's transformation from a price comparison site into a full-fledged marketplace is a testament to its flexibility and ability to adapt to changing consumer expectations. Initially, the platform was solely used to compare prices across different stores, which was incredibly useful for users looking for the best deals. Over time, however, Skroutz went a step further, enabling purchases directly on its website.

The introduction of Skroutz Marketplace has opened up new possibilities:

• Sellers can offer their products without having to run their own online store.
• Customers have gained access to a wide range of products in one place, making shopping easier.
• The platform has become not only a price comparison tool, but also a dynamic marketplace where sellers and buyers meet.

Expansion into the Cypriot market

In 2022, Skroutz announced its expansion into the Cypriot market—a move that was a natural progression for the platform. Skroutz Cyprus offers the same features and amenities as its Greek counterpart, providing Cypriots with convenient online shopping and access to a wide range of products.

Benefits of entering a new market:

• Expanding operations and increasing the platform's reach.
• New opportunities for local retailers to reach more customers.
• Strengthening Skroutz's position as a key player in the region.

Skroutz consistently combines innovation with user convenience , which makes it one of the most important marketplaces in the region.

How does Skroutz Marketplace work?

Skroutz Marketplace is a modern platform that simplifies online commerce. Instead of investing in expensive e-commerce infrastructure, sellers can focus on selling using Skroutz's ready-made tools. This convenient solution allows them to reach a wide customer base without having to build their own online store.

The platform is part of the Skroutz , which enjoys a high level of trust among users in Greece and Cyprus. This gives sellers access to a loyal customer base, significantly increasing their chances of success. Skroutz Marketplace isn't just a sales platform—it also provides comprehensive support for order management and logistics, making it an attractive choice for businesses of all sizes.

Sales model and benefits for sellers

Selling on Skroutz is based on simplicity and efficiency. Sellers can offer their products without the need for their own online store, eliminating barriers to entry. This allows even small businesses to compete with larger players by reaching a wide audience of customers who regularly use the platform.

The most important benefits for sellers are:

• No need to invest in e-commerce infrastructure – Skroutz provides ready-made sales tools.
• Access to a wide customer base – the platform is very popular in Greece and Cyprus.
• Logistics support – Skroutz handles delivery, making it easier to run your business.
• Technical support – sellers can count on help with order management.

This makes the platform an ideal solution for entrepreneurs who want to grow their business without incurring high costs.

Order fulfillment and delivery process

Skroutz order fulfillment process is designed with the convenience of both sellers and customers in mind. Once a customer places an order, the seller has a specified time to accept it. If they don't, the order is automatically canceled, helping to maintain high standards of service.

Once the order is accepted, the delivery process begins. Skroutz supports sellers with logistics , ensuring efficient and timely delivery of products to customers. This allows buyers to enjoy a fast and seamless shopping experience, building loyalty to the platform and increasing the likelihood of repeat purchases.

Premium services and loyalty programs

In the dynamic world of e-commerce, where competition is constantly increasing, Skroutz stands out with its premium services and loyalty programs. These innovative solutions not only attract new users but also strengthen relationships with existing customers by offering them additional benefits and a convenient shopping experience .

Skroutz Plus – subscription with free delivery

Skroutz Plus is a subscription that gives users access to exclusive benefits. Key features include:

• Free delivery for orders over €25 – an ideal solution for those who regularly use the platform.
• Special offers – subscribers receive access to exclusive promotions.
• Additional discounts – even greater savings on purchases.

With Skroutz Plus, shopping becomes more profitable and users can save both time and money.

Skroutz Coins – customer loyalty program

Skroutz Coins is a loyalty program that rewards users for their purchases. How does it work?

• For every purchase on the platform, users receive coins .
• Collected coins can be exchanged for discounts and other benefits .
• The program motivates more frequent purchases and builds long-term relationships with customers.

This is a great way to make users feel appreciated and make each transaction even more satisfying.

Skroutz Gift Cards – electronic gift cards

Skroutz Gift Cards are the perfect solution for those looking for a versatile gift. These electronic gift cards offer:

• Complete freedom of choice – gift recipients can choose from thousands of products available on Skroutz.
• Easy to purchase and give – a quick and convenient way to give a gift.
• The opportunity to familiarize yourself with the platform – a great opportunity for new users.

With Skroutz Gift Cards, shopping becomes even more flexible and tailored to individual needs.

Logistics and delivery at Skroutz

speed and convenience of delivery are key . Skroutz understands this perfectly, which is why it implements modern logistics solutions. The platform offers various delivery models, including Fulfilled by Skroutz , which handles the warehousing and shipping of products. This allows sellers to focus on growing their business, while customers enjoy fast and reliable delivery – without unnecessary complications.

Fulfilled by Skroutz – comprehensive order processing

Fulfilled by Skroutz is a service that eliminates logistical challenges for sellers. The platform takes responsibility for the entire delivery process, including:

• Product storage – no need to have your own logistics facilities.
• Order packing – professional preparation of parcels for shipment.
• Shipping to customers – fast and efficient delivery.

This solution allows companies to focus on developing their offerings and customer service instead of worrying about logistics. This is especially beneficial for smaller businesses , which, thanks to Skroutz, can compete with larger players while offering equally efficient and professional delivery.

Skroutz Point and Infinity Lockers – convenient order pickups

We don't always have time to wait for a courier. That's why Skroutz Point and Infinity Lockers are perfect solutions – intelligent parcel lockers that allow you to collect your orders at a convenient time and place.

What does this mean in practice?

• No need to adjust to delivery times – you collect your parcel when it's convenient for you.
• Possibility of collection at any time – 24/7, without time limits.
• Greater convenience – the perfect solution for people with irregular schedules.

This is an option for those who value independence and flexibility in making online purchases.

Skroutz Last Mile – efficient customer delivery

The final stage of delivery, the so-called "last mile ," can be the most demanding and costly. Skroutz Last Mile focuses on optimizing it, implementing innovative solutions that ensure:

• Faster delivery – minimizing waiting time for your parcel.
• Greater reliability – precise shipment tracking and on-time delivery.
• Better shopping experience – convenience and customer satisfaction.

As a result, Skroutz not only streamlines logistics but also raises service standards in e-commerce. And satisfied customers? They're loyal customers – and that's what it's all about!

What does the future hold? What next logistics innovations will Skroutz introduce to further streamline deliveries? One thing is certain – the platform shows no signs of slowing down and continually invests in modern technologies and the needs of its users.

Tools and technologies for sellers

In the rapidly evolving world of e-commerce, Skroutz stands out for its innovative tools that make it easier for sellers to manage their offers. The platform not only streamlines the sales process but also provides advanced solutions that increase efficiency and competitiveness.

One of Skroutz's key strengths is its integration with modern technologies . This allows sellers to focus on business development while the platform automates many processes. This translates into faster responses to changing market conditions and greater flexibility in offering management.

What does the future hold? What innovations will Skroutz introduce to better support its business partners? One thing is certain – the platform continually strives to improve its services, providing sellers with the best possible conditions for growth.

Skroutz XML Feed – Product Management

Skroutz XML Feed is an advanced tool that allows sellers to quickly and conveniently update their offers. It allows entrepreneurs to effectively manage their inventory, which is crucial in the dynamic world of e-commerce.

The system automates many product management processes, significantly simplifying daily work. Prices, descriptions, and availability are updated in real time, increasing the competitiveness of offers and improving the customer shopping experience.

What further improvements can Skroutz introduce to further optimize product management? This question undoubtedly concerns many retailers who want to fully utilize the platform's potential.

Skroutz Creator – Video Reviews from Users

Skroutz Creator is an innovative program that allows users to create and share video product reviews. This allows customers to share their experiences, which not only enriches the Skroutz community but also helps other users make informed purchasing decisions.

This program aligns perfectly with Skroutz's marketing strategy, which prioritizes authenticity and community engagement . Users can easily record and publish their reviews, increasing trust in the platform and its offerings. This approach not only builds customer loyalty but also attracts new users seeking reliable reviews before making a purchase.

What further innovations can Skroutz introduce to further engage the community and support user content creation? One thing is certain – the platform is constantly evolving its capabilities to better meet customer needs.

Payments and purchase financing

In e-commerce, convenience and transaction speed . Skroutz understands this perfectly, which is why it offers modern payment solutions that simplify online shopping. This not only gives users access to a wide range of products but also allows them to use flexible payment methods tailored to their needs.

One of the key elements of this strategy is Skroutz Pay – an online payment system that streamlines the entire shopping process. Additionally, thanks to a partnership with Alpha Bank , customers can now opt for installment payments , allowing them to conveniently spread their spending over time. These innovations demonstrate that Skroutz not only keeps up with trends, but actually sets them.

Skroutz Pay – fast and secure payments

Skroutz Pay is a modern payment system that ensures fast and secure transactions on the Skroutz.gr . It allows users to pay conveniently and without unnecessary formalities, significantly improving the shopping experience.

The acquisition of EveryPay in 2022 was a turning point in the development of Skroutz Pay. The integration of advanced payment technologies allowed for even greater automation and security . This demonstrates that Skroutz not only follows trends but is also actively shaping the future of e-commerce.

Purchases in installments thanks to cooperation with Alpha Bank

Skroutz's partnership with Alpha Bank opens up new financing options for customers. The "Debts for All" allows for purchases to be made in installments without the need for a credit card , making this option available to even more users.

This solution not only simplifies budget planning but also strengthens customer loyalty by offering them greater financial flexibility. Skroutz consistently develops its services, adapting them to the evolving needs of users. What does the future hold? Time will tell, but one thing is certain – Skroutz shows no signs of slowing down and continues to set new standards in e-commerce.

Skroutz mobile app

The Skroutz mobile app is more than just a shopping tool – it's a comprehensive platform that simplifies order tracking and offers a range of additional features. It allows you to shop anywhere, anytime, making it an integral part of your everyday life.

When designing the app, we focused on intuitiveness and maximum functionality . We wanted to make online shopping even simpler. In the app, you can:

• browse offers,
• compare prices,
• finalize transactions.

Convenience and hassle-free shopping? That's Skroutz.

App features and shopping convenience

One of the biggest advantages of the Skroutz app is the ability to receive notifications about the latest promotions and offers. This way, you won't miss a single opportunity while saving time and money.

The app also offers:

• Order tracking – full control over every stage of your purchases.
• Shopping Assistant – helps you manage your budget and plan your expenses.
• Intuitive interface – quick and convenient shopping without unnecessary complications.

All this so you can enjoy a smooth and hassle-free shopping experience.

Offer notifications and order tracking

With the Skroutz app you have access to advanced features that make shopping easier:

• Offer notifications – react instantly to the best promotions.
• Order tracking – check the status of your order at any time.

In the world of e-commerce, every second counts, so notifications ensure you never miss a deal. Order tracking, meanwhile, simplifies planning and time management, making the Skroutz app a reliable companion in everyday life.

Skroutz and social responsibility

Modern companies cannot ignore the issue of social responsibility. Skroutz understands this perfectly, which is why it actively combats false advertising and ensures its brand is protected. But that's not all— consumer safety and building trust are also priorities. To this end, the company takes concrete steps to eliminate unfair practices and promote transparency in the market.

Legal Action Against Meta Platforms

One of Skroutz's brand protection efforts is its legal dispute with Meta Platforms . The company accuses the tech giant of unauthorized use of its logo and promoting false advertising on Facebook and Instagram. This conflict, known as the Skroutz-Meta Dispute , demonstrates the company's determination to fight for proprietary rights and consumer protection.

In the digital age, where information spreads rapidly, protecting brand identity is crucial. Skroutz not only protects its image but also sends a clear message – unfair advertising will not go unpunished . This is a step towards a more transparent and fair market that protects both companies and consumers.

Sustainability and logistics innovation

In addition to its legal activities, Skroutz focuses on sustainable development and modern logistics solutions. The company strives to minimize its environmental impact by implementing innovative technologies in transportation and delivery. This not only increases operational efficiency but also contributes to protecting the planet.

As part of these activities, Skroutz:

• Optimizes delivery routes , reducing exhaust emissions.
• It uses ecological means of transport , such as electric vehicles.
• Reduces packaging consumption by using environmentally friendly materials.

Skroutz proves that social and business responsibility can go hand in hand . Investing in sustainable solutions isn't just a trend—it's a necessity. What next steps will the company take to further reduce its carbon footprint? It's a question that undoubtedly interests both customers and competitors.

How to start selling on Skroutz?

Planning to start selling on Skroutz ? It's a great decision! The process is simple, but it requires a few key steps. First, you'll need to create an account and complete verification —this is essential to confirming the authenticity of your business and meeting the platform's requirements. Once verified, you gain access to a vast customer base, opening up new opportunities and increasing your potential profits.

Creating an account and listing products

Creating an account on Skroutz is just the beginning. A key element of effective sales is a well-prepared offer . To add products, you need to upload a product feed in XML format , which allows for automatic addition and updating of offers. The better the feed is optimized, the greater the chance of attracting customers.

How to stand out from the competition? Here are some proven methods:

• Create precise and engaging descriptions – well-formulated content increases interest in the product.
• Add high-quality photos – attractive visuals often determine purchase decisions.
• Set competitive prices – the right pricing strategy attracts customers.
• Regularly update your offer – adapting to trends increases your chances of selling.

Tips for New Sellers

If you're just starting out, it's worth thoroughly reviewing the XML and onboarding process. Skroutz offers a variety of tools and guides to help you fully utilize the platform's potential.

Want to avoid mistakes and increase sales? Here are some key rules:

• Carefully analyze available materials and instructions – knowledge of the platform rules is the basis for success.
• Use best practices for offer optimization – well-prepared products sell better.
• Monitor results and adjust strategy – data analysis allows for more effective actions.

Skroutz isn't just a marketplace—it's a space where your business can grow dynamically. Take advantage of this opportunity and start selling today!

The Future of Skroutz and E-Commerce Trends

E-commerce is growing at a rapid pace, and Skroutz isn't slowing down. To maintain its leadership position, the platform continually implements innovations that not only simplify online shopping but also set new standards in the industry. What technologies and trends will shape the future of Skroutz and the entire e-commerce sector? Let's take a closer look!

New services and platform development

Modern consumers expect shopping experiences that are not only fast but also extremely convenient. Therefore, Skroutz focuses on modern solutions that enhance user comfort. Key factors here include:

• Technological innovations – development of recommendation algorithms based on artificial intelligence that adapt the offer to individual customer preferences.
• Logistics improvements – flexible delivery options that adapt to users' lifestyles.
• Process automation – faster order fulfillment and customer service optimization.

Everything indicates that Skroutz will continue to develop in these areas, offering an even more personalized and convenient shopping experience.

The impact of technology on e-commerce

Modern technologies are constantly changing the way we shop online, and Skroutz is actively implementing solutions that enhance user convenience and security. Key innovations that could revolutionize e-commerce in the coming years include:

• Artificial intelligence – better matching of offers and personalization of the shopping experience.
• Data analysis – precise trend forecasting and product range optimization.
• Automation – improving logistics and customer service processes.

What role will Skroutz play in this? Everything points to the platform being a leader in innovation, shaping the future of e-commerce. The future promises to be incredibly exciting!

Skroutz marketplace FAQ – frequently asked questions and answers

What is Skroutz Marketplace?

Skroutz Marketplace is an e-commerce platform that allows various sellers to sell their products in Greece. With a wide selection of products, customers can find competitive prices and convenient online shopping options.

How does Skroutz Marketplace work?

Skroutz aggregates offers from various sellers, allowing users to compare prices and choose the best option. Orders are fulfilled directly by the sellers.

Who can sell on Skroutz?

The platform is open to companies with products that fit the categories available on Skroutz. Registration and acceptance of the terms and conditions are required.

What product categories are available on Skroutz?

Skroutz offers a wide range of products, from electronics, clothing and home accessories to sporting goods and cosmetics.

Does Skroutz charge a commission on sales?

Yes, Skroutz collects a commission on every sale made on the platform. Commission rates vary depending on the product category.

What payment methods does Skroutz support?

The platform accepts various payment methods, including credit cards, online transfers and other popular payment solutions.

What does the order delivery process look like?

Delivery is handled by sellers according to their terms and conditions. Skroutz may offer its own logistics services in select regions.

Does Skroutz offer a buyer protection program?

Yes, Skroutz has a buyer protection system that protects customers from fraudulent transactions and allows them to report problems with orders.

How can I contact Skroutz customer service?

Skroutz customer service is available via the website contact form, email or hotline, depending on the country of operation.

What are the advantages of selling on Skroutz?

Sellers benefit from high platform traffic, a recognizable brand, and ready-made sales management solutions, which make running a business easier.

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